ever since luo chenxi's personal brand, STAR, was founded, her popularity had been growing continuously with her unique designs and mu yiling's marketing strategy. the speed of her development was extremely swift.
however, STAR was a high-end brand. other than the children's clothing line, which was more affordable, the other product lines were all very expensive.
the high-end custom-made series that luo chenxi personally produced cost seven figures.
this obviously wasn't something that ordinary people could afford, and it also greatly limited STAR's sales.
although there was no shortage of rich people in china, most of the rich ladies were used to using the blue blood brands in europe and did not want to change their habits.
on the other hand, those who liked luo chenxi's designs were generally young people. most of them were unmarried daughters of rich and powerful families or people in the entertainment industry.