A lot of establishments also joined in the celebration and held promos. Pretty much every shop was open at that time, all with lively decors (in Xeno standards, anyway) and various activities each.
For example, Heartbreak Tavern held a little event on the street in front of it. At the price of buying a small bottle of his most common alcohol (and downing it immediately), they would have the chance to shoot a tiny ball into a small basket.
Not only was the ball tiny, but this basket was placed over a wobble board, so it wasn't even still. Each shot cost a bottle, so it'd be more difficult each time because the shooter would be inebriated.
The prize? Depending on how many balls they shot, they'd receive rewards in the form of premium bottles of beverage from the Vino Alcohol Shop!
It was no surprise, then, that his shop was particularly rowdy. It was too worth it to win, though sadly no one succeeded for some time, giving Vino quite a bit of profit.
Thank you for your continuous support, Alterans!