Chapter 1127: Chapter 1127: Breaking the Hong Kong box office record
"President, the box office statistics are in!'
An employee in an office of the Universal Cinema Company suddenly shouted as he was busy working at his calculator.
This sudden noise immediately attracted the attention of everyone in the office.
Jiang Zhiqiang, who had been waiting nearby, immediately asked, 'How much?'
The employee immediately read out a string of numbers: 'President, the local first-day box office in Hong Kong was 2,597,465 Hong Kong dollars!'
After the employee finished reading, there was a moment of silence in the office, followed by loud cheers and applause.
'Wow!'
'Clap, clap...'
'Hahaha...'
Jiang Zhiqiang and Wu Siyuan couldn't help but burst out laughing.
In an instant, the entire office was like an ocean of joy, and the sounds of cheering and jumping for joy were very obvious in the quiet early morning. The journalists waiting downstairs at the headquarters of the Global Cinema were also restless.
After the cheering, everyone's faces still wore happy smiles.
Jiang Zhiqiang suddenly said to Wu Siyuan, 'President Wu, I remember that there were no more than five films that broke the HKD 2 million local box office record on their first day, and we distributed all of them, right? Has E.T. the Extra-Terrestrial once again set a new record for the local box office on the first day?'
Wu Siyuan nodded with a smile and confirmed, 'Yes, E.T. the Extra-Terrestrial is the fifth film to break the HKD 2 million local box office record on the first day, and it is also the first film to break the HKD 2.5 million box office record, once again setting a new record!'
Jiang Zhiqiang exclaimed, 'Haha, I told you, the quality of this movie is very high, and the box office will definitely be a hit!'
Wu Siyuan said matter-of-factly, 'E.T. the Extra-Terrestrial was at least a $50 million investment, which is more than 200 million Hong Kong dollars. The quality certainly can't be bad, and the word of mouth from today's research is very good.'
'There is no problem with the local box office breaking 20 million Hong Kong dollars, but I just don't know if it can break 30 million Hong Kong dollars,'
In the end, Wu Siyuan couldn't help but look forward to it.
Generally speaking, the first week's box office can account for 35% to half of a movie's total box office.
For movies with good word-of-mouth and great potential, the first week's box office will account for a lower percentage of the total box office, and vice versa.
And with the first day's box office of nearly 2.6 million Hong Kong dollars for 'E.T. the Extra-Terrestrial' right now, according to past experience, it is estimated that the first week's box office can reach about 13 million Hong Kong dollars.
According to the 35% to 50% range,
the total box office will be between HK$26 million and HK$37 million.
However, given the word-of-mouth buzz for 'Alien E.T.', the first-week box office should account for about 40%, and the total box office could then break through HK$30 million.
But these are just estimates, and everything is subject to change. Experience is not absolute, and Wu Siyuan is not sure if the box office can break through HK$30 million.
I can only say that if word of mouth doesn't collapse and there are no accidents, there is a 60-70% chance!
A total box office of 30 million Hong Kong dollars!
Jiang Zhiqiang's mood could not help but be stirred. His eyes narrowed as he said solemnly, 'President Wu, if there is a chance, we must create this record no matter what. This will be of great benefit to us!'
Wu Siyuan nodded emphatically in agreement, saying, 'That's right!'
At this point, Jiang Zhiqiang looked at the employees still in the office and said loudly, 'Everyone has worked hard, so let's go out for a late-night snack together to fill our stomachs before going home.'
'Wow, thank you, President!'
'The President is brilliant!'
The employees in the office cheered again. It had been five or six hours since dinner, and everyone there was already hungry.
'Let's go, and report the box office data to the reporters on the way. It's not easy for them to be waiting downstairs.'
'Okay.'
...
After one of the employees reported the data to the reporters downstairs, the reporters were also shocked by the figure. After a heated discussion, they hurried back to their respective newspapers with the results. They had to take the data back as soon as possible so that the newspaper could print tomorrow's newspaper as soon as possible.
Early the next morning.
People in the film and television industry were the first to go to newsstands to buy entertainment newspapers, and their first choice was of course the entertainment industry flagship newspaper of Jiuding Newspaper Company, the Daily Entertainment News.
When they saw the first-day box office of nearly 2.6 million Hong Kong dollars, no one was not shocked by the figure.
This data was like a depth charge bomb, and its impact was extremely far-reaching.
As for the general public, they were also shocked by the figure when they read the newspaper, and then they became curious about the movie 'E.T. the Extra-Terrestrial' which was written about in many newspapers, and they pondered about going to the Global Cinema to watch it at a suitable opportunity.
Unlike the awe of the film and television industry, the executives of many film and cinema companies, who were direct competitors of Galaxy Studios and Universal Cinema, were feeling the heat.
Because for the next month, the film 'E.T. the Extra-Terrestrial' would loom over them, reaping box office profits.
Some film companies that had been hoping for a lucky break and planned to release their films in late June and early July, after seeing the terrifying opening weekend box office of 'E.T. the Extra-Terrestrial', were disillusioned and all chose to postpone the release.
Small companies with flexible operations were able to postpone, but studios like Golden Harvest and Shaw Brothers were stuck.
...
The morning of 13 June, Golden Harvest Studios.
Wrinkle Wai, Ho Koon-cheong and Leung Fung gathered in Wrinkle Wai's president's office. The office was filled with smoke and the atmosphere was a little dull.
All three were shocked by the terrifying opening weekend box office of E.T. the Extra-Terrestrial.
After a long time...
Wrinkle Huai broke the silence and said in a somewhat sour tone, 'The gap between Golden Harvest and Galaxy Studios is getting wider and wider, and it's hard to catch up...'
He Guanchang took a deep drag on his cigarette, then exhaled a long stream of white smoke and sighed, 'Wrinkle, there's nothing we can do about it. Who can blame us? Galaxy Studios has the Jiuding Consortium behind it. We lost out in terms of resources. We're no match for them in terms of production, distribution, publicity, and every other aspect. It's only natural that we're no match for them.'
Wrinkles and Sorrows shook his head with a bitter smile and said, 'Yes, the industrial chain of the stock god is too perfect. It starts with the initial training of talent in the film and television industry and monopolises it all the way to the final film awards. There is no aspect of the industry that it does not control.'
Liang Feng, who had been smoking silently, also sighed with emotion, 'Their industrialised film production process is also a key factor.'
...
The more they talked, the more the three of them felt despair at surpassing the Milky Way Film Company.
Seeing this, Wrinkles Huai suddenly came to his senses and ended the conversation directly: 'Okay, let's not be discouraged. At least we still manage to produce quite a few outstanding films every year and win some awards. Compared to us, Shao Liuliu is the one who is having the hardest time.'
When Wrinkles Huai said this, the mood of He Guanchang and Liang Feng immediately improved a lot.
He was right. Although Golden Harvest was operating under very difficult conditions due to competition from Galaxy Studios, it was still making a profit and was considered the second largest film company in Hong Kong. It was Shaw who was suffering the most!
Not only was he being crushed by Global TV in the television sector, but he was also losing ground in the film sector.
'In order to compete with Galaxy Studios, Shaw made a desperate last-ditch attempt last year and invested 150 million Hong Kong dollars in 'Blade Runner', which began promotion last month.'
'I heard that originally Warner Bros. Pictures didn't plan to release it in Hong Kong so soon, but after seeing that Alien: E.T. was going to be released simultaneously worldwide, Shao Laoliu proposed to compete with Alien: E.T. and set the Hong Kong release date for June 19th, in an attempt to steal the thunder.
'But judging from Alien: E.T.'s current box office explosion, Shao Laoliu is probably going to lose money instead of stealing thunder!'
'Haha...'
After hearing He Guanchang's mockery, the three of them seemed to see their old rival Shao Laoliu's extremely depressed appearance, and they couldn't help but laugh.
After laughing, their mood improved a lot.
However, he didn't forget the important business.
He said sternly, 'He Guanchang, Liang, the trend for "E.T. the Extra-Terrestrial" is already set, and there is no way for Shao Laoliu to retreat. But we don't have this burden. If we endure for a while, the storm will pass, and if we take a step back, the sky will be wide open!'
'Postpone the release of 'The Sorcerer's Palm' from the end of June to next month, and advance the release dates of other studios' films this month. If they don't want to, just show their older films for now.'
Both He Guanchang and Liang Feng had no objections, and they did not feel suffocated or ashamed. Instead, they nodded as if it was only natural and said, 'No problem.'
At 10 o'clock that morning, Golden Harvest Films released a statement saying that the release of "The Heavenly Master's Palm" would be delayed until July 17.
After Golden Harvest took the lead, many film companies followed suit.
Shao Yifu, who was already in a bad mood, angrily cursed Wrinkles and Wai as cowards after receiving this news.
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