Chapter 32: 032 Everyone is bustling about

On one hand, the Big Ten Conference and the Southeastern Conference are expanding more aggressively with rapidly growing revenue gaps, not only increasing their own cable channel subscriptions by leaps and bounds; but also as their influence widens, the proportion of their games broadcast nationwide visibly increases.

Without a doubt, the balance of power has shifted accordingly.

On the other hand, the University of Texas once again plays a pivotal role in changing the landscape. Dissatisfied with Texas A&M University joining the Southeastern Conference after years of being suppressed by them and flourishing financially, Texas A&M's recruitment becomes increasingly dominant, creating a virtuous cycle.

In 2021, the University of Texas joined forces with Oklahoma to move to the Southeastern Conference.

The Big Twelve Conference, faced with dire straits.