Download App
3.38% Reaching the age of thirty, my income randomly doubled / Chapter 21: Chapter 21: Whirlwind

Chapter 21: Chapter 21: Whirlwind

Song Yanxi always felt that Chen Pingsheng's investment in TV dramas was unreliable.

Entertainment industry, in her view, belonged to the high-end cultural industry.

They were typical lower-class civilians starting a business.

They didn't have much money, so investing quietly five million yuan into the entertainment industry, let alone making money, was scary enough because of the high risk involved.

The issue was so big that she had even forgotten her man had never managed the money from the fruit store.

Where did he get those millions?

"Honey, how did you suddenly think of investing in a TV drama?"

While the couple was at home helping Little An'an with her homework, she was still at the stage where one plus one equals two.

Two plus two equals four or five, she still had to count on her fingers, which was quite embarrassing.

"The main reason is seeing Liying working so hard, it's not suitable for her to always play a maid."

"Just because of that?"

Song Yanxi stared at him with skeptical eyes, as if he wouldn't be allowed to sleep in their bed if he couldn't explain this clearly.

"Of course not just because of that."

Chen Pingsheng explained, "You see, there's a new app called Didi for calling cabs online, and Mr. Ma from Hangcheng invested in a fast one; these companies, not even a few months old, are each valued at almost ten billion, and as Mr. Ma says, traffic is business."

"We can't compare with them, but we can learn. Look at the movie stars in the entertainment industry, aren't all of them high-profile?"

"Every one of them acts like they're worth billions, but look at last year, our domestic movie market's total box office was only 17 billion."

"This figure, do you know what it means? It means the annual total box office revenue of the film industry in the entertainment industry doesn't even match some Internet companies that started just a few years ago. With such a big market, how can those so-called big stars afford to be so high-profile?"

Umm... he digressed so much that Song Yanxi seemed to have not caught up.

And again with Mr. Ma and the total box office of movies in the entertainment industry.

Actually, Chen Pingsheng just wanted to convey two points, one is the current trend of the era.

Mobile Internet.

And the second, the entertainment industry itself isn't that profitable.

A total box office of 17 billion, taking out what goes to theaters, only about six to seven billion really ends up in the hands of movie companies.

It seems like a lot, but remember, this is national data.

How many movie companies and stars in the country are sharing this money.

To be not at all exaggerated, this amount is nothing to the genuine big capitals like those of Mr. Ma's.

It's barely a plaything.

Not even worth a serious glance.

Even so, why are there still so many people flocking to invest in the entertainment industry?

There are mainly two reasons.

First, there are really a lot of beauties in the entertainment industry.

To put it plainly, it's no exaggeration to say they're everywhere.

Secondly, it's because this circle controls traffic.

Which is the public's attention.

He doesn't look at the beauties, he looks at this public attention.

Chen Pingsheng boldly explained, "Wife, don't think five million seems like a lot, but if our family manages to promote a second-tier star, or even think further, if Liying eventually becomes a top-tier star, won't our family's fruit store just fire up wherever it opens?"

"Loads of people will rush to give us money to open stores."

This wasn't a joke, it was indeed a possibility.

Although it sounded like daydreaming, what if it actually happened?

Song Yanxi got excited, took a quick shower, and then bent over to straighten the quilt on the bed.

That slender waist, that perky buttocks.

She must work hard.

Next door, Zhao Liying was still unaware that she had been chosen for the lead role, dreaming about when she could be the main character.

...

The next day, when she arrived at the set.

Yang Jiancheng specifically told her that he was ready to be a real director, his first personally invested TV drama.

Moreover, they had planned to cast her as the lead.

Zhao Liying was both excited and happy, yet she also felt a bit uneasy.

"Director Yang, why did you choose me for the lead role?"

It was her first time in life, so its importance was self-evident.

Yang Jiancheng smiled and said, "Turns out you didn't know yet, I thought he had already told you. Pingsheng invested five million and specifically requested you for the lead role, aside from you, he recognizes no one else."

"Ah?"

Zhao Liying seemed somewhat incredulous.

When she first met Chen Pingsheng, she just felt that he was like her—both strugglers in Beijing.

They worked hard to make a living in Capital City.

To save more for moving costs, she was willing to do the work of three people alone.

Neither wind nor rain could stop his steps in earning money.

Later, he opened a fruit shop, his first time being a boss.

She could feel his emotions that night.

It was a mixed feeling of sourness and excitement.

Eventually, he had achieved success as he had wished.

Now, he could even afford to spend millions to help her, a neighbor and friend, realize her dreams in life.

In her view, this was not just about making money.

Even more, it was about truly helping her.

How could she not be grateful? She could remember this favor for a lifetime.

...

Returning to the newly rented office.

The door now bore the conspicuous sign of Tengsheng Fruit, but the emptiness inside gave off the impression of having money but nowhere to spend it.

His five fruit stores, counting partners like Liu Jing and Chen Hao.

In total, there were not even fifty people.

Now setting up such an office that accommodated a hundred people felt a bit awkward.

Chen Pingsheng had no money left at all.

The second store was expected to start a recharge promotion on May 1, and the other three stores around that time in May.

At that time, he could rake in substantial sums again.

For now, it was time to talk collaboration with wholesalers like Old Guo.

That included unified purchasing and sales.

Further reducing the purchase price and establishing his own large-scale fruit cold storage.

Tying the five stores entirely to the headquarters for operations.

They planned to build more than one cold storage in the future, this one was exclusively for the Beixin'an area.

The first cold storage target investment was one million.

It could accommodate the sales volume of fruits for a week for the five stores.

That would be completely sufficient.

The money needed for this didn't have to come from him, as Song Yanxi herself always had access to over a million in cash flow.

She could just take out a part to invest.

The construction of the cold storage began on April 3, when they chose the site and officially started the construction.

Moreover, to complement the use of the cold storage.

Chen Pingsheng also proposed buying a 280,000 yuan Dongfeng van of 9.6 meters, an extra-large size.

In the future, they only needed this truck for purchasing.

First unified transport to their own cold storage, then distribution from the warehouse to the stores.

The benefits of doing so were clear, firstly, it could lower the purchase cost.

Secondly, it reduced labor costs and improved efficiency.

After completing this step, Song Yanxi's cash flow wasn't much either.

And their fruit supermarket had utterly shifted from fighting alone to chain operation.


Chapter 22: Chapter 22: The second store event starts

Mid-April.

Chen Pingsheng had completed two major things, one was building a huge cold storage in Beixin'an.

The other, of course, was investing in filming a TV drama. He, a culturally uneducated outsider, had also tentatively set foot into the entertainment industry.

On the 15th of this month, the store had another profit sharing.

The net profit was a little over seventy thousand yuan, and what Song Yanxi personally received was just under forty thousand.

She herself was so happy she couldn't stop smiling, sneakily dressing up as a rogue policewoman at night.

In her hand, she carried a whip to punish him, the villain.

While it was said to be a punishment, Chen Pingsheng felt it was more of a disguised reward for himself.

Even when he told her so, she stubbornly refused to admit it.

She persisted and it went on for an hour.

Song Yanxi mainly felt relieved that there was a stable income at home, no longer having to be as anxious as before.

As long as she could have a stable income of thirty or forty thousand a month, her family life would definitely be good.

She was easily satisfied, but Chen Pingsheng himself felt this was just the beginning.

He was planning to buy a fully decorated apartment of at least three hundred square meters in cash when Little An'an went to primary school.

He had no interest whatsoever in buying off-plan properties.

He only wanted those that were ready to move into directly.

He had specifically gone to see the houses, and the fully furnished apartments in Beixin'an had risen to twenty-one thousand per square meter.

If you wanted one with a good view and in a premium location, it would cost at least twenty-two thousand per square meter.

All together, it would cost close to seven million in full payment.

He was confident that he could make this money by May.

The customer traffic at the second store had already risen to an average of five hundred per day, and there was still room for increase.

As for the third, fourth, and fifth stores, they were still in the early stage of attracting customers.

He planned to start a recharge campaign in June.

Making the money in one month, he feared he might expand too quickly.

The headquarters was still quite deserted. After setting up the cold storage, this month's core objective was to keep the fruit spoilage rate in the stores to the industry's highest standard of 5%.

For this, he had introduced a series of schemes.

Firstly, join the still not very popular delivery platforms.

Secondly, introduce cutting services at various stores.

He had learned this from the big chains; frankly, it was all about convenience.

Typically, fruit stores that sell cut fruits bear significantly higher labor costs.

The selling price of the fruits would be at least thirty percent higher than those that do not offer cutting services.

There are hardly any like his who sell at cost price while also providing cutting services.

Since he wasn't reliant on profit for earnings, it naturally didn't matter to him.

At least until the recharge campaign ends, the benefits of doing so were tremendous.

After the recharge activity ends, locking in a batch of regular customers and then raising the prices would suffice.

After all, the reputation of Tengsheng Fruit Supermarket in Beixin'an was growing.

Time passed quickly, and in the blink of an eye, it was the end of April.

The East Street second store had already completed the initial customer attraction and accumulation.

Soon it would be May Day, a definitive peak season for fruit sales.

To prepare for the major recharge event, Chen Pingsheng had stockpiled two thousand durians half a month in advance in the market.

When he stockpiled them, each durian was five hundred and sixty yuan.

A net weight of around 35 kilograms per piece.

Five to seven pieces, which brought the cost price to about sixteen yuan per kilogram.

Half a month later, the price of durians had risen to seven hundred and fifty yuan each.

This was the advantage of having one's own cold storage, being able to refrigerate fruits when prices were low.

And sell them when prices were high.

In fact, many large fruit wholesalers do this.

The most stockpiled fruits are apples, some directly buying at low prices from the production areas and stockpiling for a year waiting for a good market to sell.

To make big money, that's how it's done.

His stockpile was still considered small, mainly because he didn't have many stores.

With these two thousand durians, it was completely sufficient.

Of course, these durians weren't only for the second store; the third, fourth, and fifth stores would use them for recharge activities as well.

"Everyone, it's the same old drill."

In the headquarter office, Chen Pingsheng had specifically brought Liu Jing and Chen Hao over for a meeting.

"On May 1st, East Street's second store officially started a major recharge activity. Besides the usual recharge of a thousand, recharging three thousand could choose any five items."

One thousand for one item, three thousand for five items, this was indeed ramping up the activity intensity.

In reality, many stores run recharge promotions, especially hair salons which almost all use discount cards.

For example, a thousand gets 20% off, three thousand gets 40% off, five thousand gets 50% off, and so on.

The more you recharge, the cheaper the consumption.

Though these recharge activities are very attractive, they also easily hurt new customers in subsequent purchases.

Take a haircut, originally priced at sixty-eight.

With a five thousand recharge and the applicable discount, it only costs thirty-four.

Those who don't recharge have to pay double. How would you feel as a new customer?

Most people would just think it's a terrible deal, not worth it.

Why should they pay so much more, isn't this just a scam?

Chen Pingsheng didn't run such discount card strategies to prevent new customers from feeling cheated.

He kept it simple. You recharge the money, I give you the discount upfront.

All subsequent purchases would be at the same price as new customers, which made pricing easier for him.

It prevented him from having to set the price of fruits unreasonably high because of membership cards.

This was the sales plan he decided on after considering all practical circumstances.

"East Street's second store has a recharge target for May, four million."

If they really could get four million recharged, and then leveraging Golden Finger's random amplification, even at a middle range of five times,

That would be almost close to ten million.

By that time, not only could he pay off the three million owed for the TV drama investment, but he could also buy an apartment outright with the remaining amount.

For this goal, he must get his staff extremely motivated.

He himself, however, would leisurely sit in the office collecting money.

"Let's be clear, if this target is met, store manager Chen Hao gets a ten thousand bonus, and other staff get bonuses ranging from three to eight thousand."

The employees getting this bonus was like earning an extra month's salary, and so was the manager.

After Chen Pingsheng finalized everything, East Street's second store, which had been open for nearly two months,

The atmosphere was completely energized on May 1st.

...

May 1st, Labor Day.

Not only students, but nearly all adults and parents were off work for seven days.

Those not on holiday were generally from the service industry or small businesses.

East Street has always been Beixin'an's busiest commercial street.

On such statutory holidays, it was even more crowded.

Countless parents brought their children here to stroll around, both to join in the festive atmosphere and to buy snacks and supplies for their kids.

The second store was not located in the center of East Street, but was near an adjacent neighborhood.

The storefront was spacious and bright.

To attract more new and returning customers, Chen Pingsheng shamelessly hung a banner offering free durians.

This was absolutely bordering on fraud.

And he had piled up two hundred cases outside early in the morning.

Nearly a thousand durians stacked together looked almost like a small mountain.

The scent of durian filled the entire street.

No matter whether you had been there before, who could see such a scene and not stop to have a look?

To accommodate this sales event, he even transferred four cashiers from four other stores.

With six people simultaneously handling cash and transactions, it ensured the money was collected immediately.

It avoided customers leaving out of impatience.

For this promotion, they really did not rely on sales pitches. If you wanted the discount, you would recharge; if not, they wouldn't persuade you.

The main strategy was like Jiang Taigong fishing, whoever wishes, takes the bait.

Even so, by the end of the day,

Chen Pingsheng still received a prompt from Golden Finger, and the sound was too delightful.

"Ding, congratulations host on today's income of one hundred and sixty thousand, would you like to enable the random multiplier?"

It looked like the first day was quite strong, having recharged about three hundred and twenty thousand.

Chen Pingsheng swiveled his chair. His previous balance had already been drained by the investment in several stores and a TV drama.

Now he finally had a significant amount of money coming in again, the feeling was incredibly reassuring.

"Enable."


Load failed, please RETRY

Gifts

Gift -- Gift received

    Weekly Power Status

    Batch unlock chapters

    Table of Contents

    Display Options

    Background

    Font

    Size

    Chapter comments

    Write a review Reading Status: C21
    Fail to post. Please try again
    • Translation Quality
    • Stability of Updates
    • Story Development
    • Character Design
    • World Background

    The total score 0.0

    Review posted successfully! Read more reviews
    Vote with Power Stone
    Rank 200+ Power Ranking
    Stone 183 Power Stone
    Report inappropriate content
    error Tip

    Report abuse

    Paragraph comments

    Login

    tip Paragraph comment

    Paragraph comment feature is now on the Web! Move mouse over any paragraph and click the icon to add your comment.

    Also, you can always turn it off/on in Settings.

    GOT IT