Chapter 378: 378 Stunning the Whole Audience [2 Updates]

Indeed, accidents during fashion shows are no longer a rare occurrence.

Yet, this is the first time Pulling the Sky Company graced the runway, and the incident of a model falling down had to affect its international value.

The reason why luxury brands are considered luxurious isn't that their raw materials are exceptionally expensive, but because high value is ascribed to them.

Catika, Freya Yinnide, and Seres, these three top world luxury brands, could sell a mere transparent bag for tens of thousands at astronomical prices, and yet countless people would flock to them.

It's the effect of the brand, not the value of the item itself.

Only by establishing brand value could Pulling the Sky Company become a globally recognized luxury company.

Obviously, other well-established brands wouldn't give Pulling the Sky Company such an opportunity.