Chapter 421: Chapter 280: Just Need One Shot

The day after the season opener, Reebok activated its media machinery to hype the game, which was a one-sided regular-season matchup, as if it were as significant as game seven of the finals.

Although somewhat excessive, Reebok achieved its goal.

Any basketball fan would know that last night the Bucks slaughtered the Cavaliers by 45 points at the Quicken Loans Arena, with Yu Fei completely outshining James.

Due to the over-saturation of coverage, some media commented, "The Bucks and Cavaliers game reports were more widely spread than Paris Hilton's sex tapes."

On Nike's side, not only calming the artificially amplified public opinion required mobilizing more media resources.

This left them frantically busy, with numerous individuals publicly criticizing the Cavaliers' head coach, Mike Brown.