Chapter 113: Chapter 115
After Warner's anniversary reception, Duke's energy returned to the post-production of "Independence Day." From mid-February to mid-April, he and Mike Dawson basically completed the first cut and further fine-cutting of the film. , But because the cgi special effects are still too early to complete, the movie clip version without special effects is still very rough.
Lucasfilm's Skywalker sound effects also came up with the first version of the soundtrack. After Duke heard it, he discussed with the person in charge and roughly determined the tone of the soundtrack, but this is only the initial version. Skywalker sound effects It must be improved and expanded on this basis.
In addition, manufacturers including Morse Couse Brewing Company have also joined the ranks of the film's advertising sponsorship. Duke must also consider adding them to the appropriate scene in the post-production.
At the end of April, Duke, who had been busy with his late work, received another message. After careful research and consideration, Warner Bros. and Twentieth Century Fox finally accepted his suggestion. When the trial screening of "Independence Day" was held, they were not invited. Any professional film critics can put the large amount of public relations expenses saved in the advertising and promotion of the film.
At the same time, Duke edited the first official trailer of the film in accordance with the requirements of the producer and with the cooperation of the special effects department. The trailer inherited Duke's usual style. It was popular and exciting, and invaded the earth. The aliens are also a little rosy at the end of the film.
Before the summer season, the trailer was used by Warner Bros. and Twentieth Century Fox to intensively put a lot of resources into the big screens of theaters and TV advertisements, many of which have attracted the attention of movie fans. Especially the dialogue between the president and the aliens at the end of the trailer.
"Can we live in peace?"
The hideous alien appeared in the painting, "Peace? No peace!"
"What do you want us to do?"
"Dead! Dead..."
This conversation is full of higher creatures' contempt for lower creatures, and it can easily resonate with people.
After a period of fermentation in the trailer. The public relations departments of Warner and Fox began to exert their efforts, and a large number of relevant evaluations appeared in the media to win the public's attention.
As it was published in the Los Angeles Times, the public is very interested in the war between aliens and humans.
"Although human beings continue to explore the universe and look for other possible life forms, humans' knowledge of the universe is still limited. The aliens visited in many movies are described as cute, kind and intelligent creatures, such as "et". But if One day, when the aliens who visit the earth are brutal and powerful, and they regard the earth people as low-level creatures that must be destroyed, will human civilization be rewritten? "Independence Day" shows such a theme. The aliens and humans finally confronted openly, instead of spreading terror to cover up!"
Investigative companies hired by Warner Bros. and Twentieth Century Fox are also conducting random investigations on the streets of major cities across the United States to obtain first-hand relevant information.
new work time. James of tpp research consulting company stopped a young man in his twenties. After a brief introduction, I asked directly, "Do you know the movie "Independence Day"?"
"Yes, I've seen the trailer. The new movie of the explosive maniac Duke Rosenberg."
"What do you think of the trailer? Will you watch it after it is released?"
"Exceeding expectations." The young man seemed to like this type of film. "As long as time permits, I will definitely watch this film in the theater."
Then, James stopped a boy who looked like a student and asked similar questions.
"I didn't watch the trailer. But friends and classmates around me are talking about this movie, and most people want to see it soon. I think I will watch it too."
In the afternoon, James asked more than 60 people. Nearly 50 people had heard of or watched the "Independence Day" advertisement. More than half of them said that they would walk into the theater at the right time to see how the people on earth would fight. How did aliens and bombing lunatic director Duke Rosenberg destroy the White House and major cities in North America, and a considerable number of people would choose to buy tickets again depending on the situation.
In the days when James was investigating, almost all the crowds in major cities across the United States were performing similar scenes. The specific situation quickly converged to Warner Bros. and Twentieth Century Fox through the increasingly developed computer network. And the hands of Independence Day Studio.
After the results came out, Warner Bros. and Twentieth Century Foxtel held a joint meeting for this purpose.
"This is the latest market survey result."
As the leader of the project, Jeff Robinoff himself stood behind the projector, switching information, and said to the CEOs of the two companies, "In this random survey, 45,678 people were routinely asked. Mainly from 15 to 40 years old, 80% of them have heard or watched news about "Independence Day", 41% said they would go to the theater to watch movies, and another 19% Of people said they would choose to buy tickets based on the quality of the movie."
"Very optimistic data."
Twentieth Century Fox's Tim Fisher's face was filled with a satisfied smile, "Duke Rosenberg is just like Spielberg. He is setting up his own brand of director and our propaganda. Work is also in place in time."
"I recommend..."
Charles Rowan, who represented the "Independence Day" studio at the conference, said, "Continue to increase publicity and Duke's films will not disappoint us! He has never disappointed."
The meeting room was quiet for a while, and then everyone nodded in agreement.
In Hollywood, there is no data on everything and the results just achieved are convincing. Just a few days ago, "Break in the Dead Island" finally ended all overseas screenings, and the final global box office reached US$458.4 million. Among all the movies released last year, second only to the super-seller "Jurassic Park", it got the second best box office score in the world!
You know, "Jurassic Park" is not only based on novel readers, but the director is Steven Spielberg, who has been famous for twenty years!
Where is Duke Rosenberg? Even if this year is counted, he is only twenty-four years old and has only been in Hollywood for three years. The future in the field of commercial films is simply incalculable.
And these executives sitting here are very sure about one thing, Duke Rosenberg's explosion scene is very selling point!
After some discussion, both Warner Bros. and Twentieth Century Fox made the decision to increase pre-screening publicity, and depending on the market response after the release of "Independence Day," appropriate additional publicity funds were decided.
A new summer file is coming soon. If you talk about the intensity of publicity alone, it will appear in the media and the public with the most frequency and frequency. It is not the first all-age film "Stone City Paradise" to be released in May, nor does it focus on inspirational and The nostalgic "Forrest Gump" is also not the "Lion King" that Disney Animation Studios have honed in five years, but the "Independence Day" of director Duke, who has been dubbed by many fans as the bomber.
Although the film will be released in two months, it is always visible on the four major television networks, three major newspapers, major professional magazines, and other influential media. , Even now on the computer network that is gradually emerging, there are many people discussing "Independence Day."
Time entered May, and the 1994 summer file war kicked off. With the completion of the movie's cgi special effects, Duke also entered the busiest stage since post-production, temporarily throwing away all the chores and devoting himself to post-production. In, even Charlize Theron's invitation to the party was turned down.
Yes, with the accumulation of experience and getting used to working under pressure, Duke is indeed easier than before, but it does not mean that too much energy can be distracted. This is Hollywood where the competition is so fierce that you can't wait to fight with the knife, too indulgence For yourself, it is likely to lead to failure.
He never thought that after more than one lifetime, everything would succeed as a matter of course, and success was never a simple matter.
Adding special effects, determining the soundtrack, summoning actors to dub, and making appropriate sound effects editing, etc. Although Duke does not need to do it himself, he must review them one by one. Any flaws in the link will be called back and redone.
Throughout May, although it was not as exaggerated as Cameron Eats and Lived in the studio, by the end of the month, Duke found that he had successfully lost nearly ten pounds, and he didn't know whether he should praise luck or misfortune.
However, his work results can also make him feel satisfied. Even if the later stage has not been completed, it is nearing the end and will never delay the preview screening in June.
While Duke is busy, the new summer archives are also fighting fiercely. The first "Stone People Paradise" was released in the first week and scored 29.68 million U.S. dollars, and the North American box office accumulated up to 60 million U.S. dollars in 1994. The summer vacation of 2015 made a good start.
In June, the first week of "Forrest Gump" at $24.45 million in the first week seemed very mediocre. However, with the passage of time, a wave of sweeping North America has just begun, and the box office of this film has never been a big hit. But it was exceptionally stable, and even in the first two weeks of its release, people could not feel the decline.
In mid-June, Disney Animation Studios ushered in the most peak and final glorious moment. The pinnacle of 2d animation "The Lion King" hits strongly. The North American box office of more than 40 million US dollars in the first week also means that "Forrest Gump", which is not high or low at the box office but is extremely stable, ruled the entire June schedule.
In the midst of all these disturbances, "Independence Day" has completed all the post-production work including adding the opening and ending credits. The preview will be about to start. What the outside world did not expect was that Warner Bros. and Twentieth Century Fox were co-producers. , Invited ordinary movie fans, cinema representatives and media reporters to participate in the screening, but only left the group of professional film critics! (To be continued...)
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