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39.52% America 1982 / Chapter 266: Chapter 4: The Real Commodity of BT Television_3

Chapter 266: Chapter 4: The Real Commodity of BT Television_3

"Then my boss left the Playboy Company in Hefner's fury, and the rest of us in the PR team began discussing alternative strategies. I noticed at that time that the senator, when making public speeches, had expressed with disgust that he and his family had never watched our channel and programs. So I had a bold assumption—if we could prove that he had indeed watched our shows and used it to our advantage, we could neutralize the senator's attacks. All we needed then was for Hefner to be willing to cooperate with the senator's congressional adversaries and show goodwill towards women's organizations, using media for a full-scale public relations maneuver, which could get us through this crisis, at least the immediate one."


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