Chapter 258: ===258 Coping Strategies===(None Edited)
In recent months, a group of very young entrepreneurs has emerged.
They spend their money generously and without scruples, go to all kinds of places, and brag about their business success.
"I tell you, as long as you attract a few young programmers and make some simple games, it only takes half a month to complete the production, and then put it on the market, you can immediately get more than ten times the return, and now it is The best time."
In a night KTV, several young people showed young and beautiful women, holding expensive champagne in their hands, excitedly talking about the trajectory of their recent fortune.
On the side, many people are listening carefully.
"Are video games really so profitable? Why didn't you find out before?"
The young man with champagne said disdainfully, "Hehe, you just don't have any knowledge. Now video games have become a popular entertainment product, you just need to do it. Come out, everyone is rushing to buy it, and there is no need to worry about selling it!"
"Come here, let's dance and sing! Celebrate our harvest today!"
In these night shows, they wantonly swayed money , and in contrast here are many families.
The children were delighted to see the game consoles and cassettes that their parents bought at home.
It's just that they have some doubts that these seem to be different from the game consoles bought by their classmates in their school.
But since they are called game consoles, they should be similar, and parents are very generous and can buy more than ten games in one go. Even if there are some games that they don't like to play, there will always be ones that they like, and they can also Show off how many game cartridges you have in school.
However, when they happily connected to the TV and plugged in a piece of adventure called the American Soldier, there were bursts of shrill screams on the TV, so frightened that the child almost fainted.
The parents were also taken aback, and hurried over to turn off the TV, then looked at the cassette in confusion, and then glanced at the child who was a little terrified.
"Dad, this is different from what my classmates said. They didn't say that this thing will scream."
"Maybe... there is something wrong with the operation. Let's turn down the volume of the TV."
This father also has some Not sure, then turn the TV's volume down to the lowest level and try turning on the console system again.
But even so, the sound of this cassette is very noisy, which makes people feel very irritable.
But the good news is that the game is at least up and running.
The appearance of this game is basically similar to that of Contra, and there is no difference in the way of play, which is very clumsy.
But at least this game can be run through the handle.
In the end, my father couldn't help but turn off the volume directly, which slightly improved the gaming experience.
The child also quickly forgot the previous unhappiness and began to concentrate on playing.
But the good times didn't last long. After just playing the first level, the game console started to freeze inexplicably, and the entire game screen also experienced obvious delays. In short, all kinds of bad game experiences were all blessed together. People are very uncomfortable to play.
In the end, the child couldn't bear it, and decided to try another cassette.
The next step is to change multiple cassettes in a row, the result is the same, there is no change.
The game either suddenly freezes, or the game itself is not done at all, it is completely a semi-finished product of the beta version, and the game is over after only ten minutes of play.
In the end, the child gave up completely, and he began to wonder if this was a fun game that his classmates boasted about. Why is it so rubbish?
What is there to brag about?
He doesn't even want to show it off to his classmates tomorrow.
In nightclubs, young entrepreneurs continue to brag about the future of video games, and in families, children gradually let go of the handle, even with some disgust.
In the United States on the other side of the ocean, Zhu Youxing has not slept all night.
He is constantly thinking about countermeasures.
Increase production of SFC? This is not impossible, let a professional company contact Huaxia, the world factory is not just talking about it, but it is somewhat far from being able to quench the thirst.
This kind of bad money expelling good money must be killed in a fast, accurate and ruthless way, and there must be no delay.
But things to increase production have to start to come up.
So Zhu Youxing asked the company's business department to do this in the early morning of the next day. He only needed to specify the specific OEM country, and then let the company's business department staff supervise the quality.
In fact, if possible, Zhu Youxing also hopes to bring back a little bit of cutting-edge technology to Huaxia in this way, but this needs to bypass the surveillance of the United States, which will be a little more complicated, but as long as you want to do it, it is always There is a way.
In addition to doing this, Zhu Yuxing also found Shenda Electronics, a factory that has been OEM game consoles for Yuxing Electronic Entertainment.
With the deepening of cooperation and the sincerity of cooperation at the beginning, Zhuyouxing has now become the largest customer of Shenda Electronics.
Because of the big customer Zhuyouxing, they also expanded the factory, which is a rare positive development company in Japan's current foundry electronic product industry.
Zhu Youxing made a direct phone call to his long-time partner, Zhitian Guangren, a salesman of Shenda Electronics a long time ago, and now he is the main business manager.
"Chitian-san, I remember that your previous FC production line was going to be eliminated."
To Zhuyouxing's call, Zhitian Guangren answered the phone almost in seconds. It can be said that without Zhuyouxing, there would be no current Zhitian Guangren. He cherishes and Zhu Youxing's friendship has not slackened in the slightest, and he is very clear about the status of the two sides, and Zhu Youxing is more active.
Hearing Zhu Yuxing's question, he nodded and said, "That's right, isn't the FC production line planning to gradually reduce the production capacity? Then we are going to eliminate the old production line. Do you have any questions?"
Zhu Yuxing immediately said: "I need you to restart these production lines immediately, and there is a lot of urgent work to do now."
Hearing the word "urgent", Hirohito Zhitian immediately raised his chest and said seriously, "Okay, I understand, I will do it now. Arranged the factory to re-plan a new production line, it just happened not long after our new factory was built, and the production line has not yet been planned."
Zhitian Guangren didn't know what Zhuyouxing wanted to do, but the requirements of major customers were the first priority, anyway, Zhuyouxing You won't be without money. Ever since the game industry made its fortune, Youxing Electronic Entertainment has been estimated to have tens of billions of reserves, and it is already a very powerful company.
Chapter 259: ===259 The Iron Fist from the Low Price===(None Edited)
Low prices are a temptation for most people.
Even though sometimes people know that cheap is not good, they can't help it.
This is also a human instinct.
It is impossible for Zhu Yuxing to go against the trend, do things against human instinct, and have to price the game very high to compete with those cheap junk games, which is unrealistic now.
The real core players are probably only two or three million now, and other players are more incapable of discernment. If they are not tempted by low prices to play high-priced fun games, there will be great resistance.
Then, if that's the case, Zhu Youxing will be ruthless.
The games you guys make are really cheap, and they're huge, but what if I make them cheaper than you?
But SFC game console to do some cheap games is not to think about.
The average cartridge cost for SFC consoles alone is higher than the cost of selling bad cartridges made on those junk consoles.
This is a total loss business.
Zhu Youxing is indeed not short of money now, but he can't stand such consumption.
What if I run out of reserves?
So since this trick doesn't work, let's change the method and work around it.
It just so happens that FC has not yet been listed in the United States, and many players have not yet experienced the games of the FC era.
Although the sound effect is definitely not as good as SFC, but he is cheap.
Although it is definitely not as good as SFC in terms of picture quality, it is cheap!
Although it may not be as good as SFC in terms of content, and some gameplay may not be realized in FC, but he is cheap!
Cheap is enough.
With the mature mass production of FC, coupled with the cheap chips purchased in large quantities, the total packaging cost of FC can finally be reduced to 500 yen.
Can you believe that a game console costs five dollars?
Of course, those guys in the US can follow suit and launch cheaper products, but I'm just using the stock to compete with you, and then there is another punch waiting to be handed to you, which is to take up the law. Weapons, take all of you to court, I will treat those who are serious about games, but those who plagiarize, especially those who don't even bother to modify the code and sell it as their own game, are waiting to send me money come.
The iron fist of the law will make you guys realize the consequences of jumping into this market.
In fact, Yuxing Electronic Entertainment has been very nourishing. Their game consoles have always been very popular, and they are always out of stock in the United States, because more people will give priority to buying a game console and try it out.
As long as you buy a game console, you will never use those junk cassettes, you can only buy SFC cassettes to play. Under the influence of fame, Xingxing Electronic Entertainment is not particularly bad, and Zhuyouxing is just planning ahead.
The one who really had a bad day was Suri Electronics.
The bad currency made their already low reputation even worse, and now the market is in a state of extremes, either buy cheap or buy Yuxing Electronic Entertainment.
Um? What is Surui Electronics? I don't know, do they make game consoles too? I thought they only made Walkmans.
Recently, the sales of Suri Electronics' game console business fell off a cliff, which was miserable.
They are desperately trying to find some self-help methods, but they can't find them in a short time, and they are very headache.
They thought several times about whether to open the port of the game console and let those junk games join Surui Electronics.
But in the end, they were all rejected by Hayakawa Ukito.
He wanted to wait, but he was a little unwilling.
He didn't have the vision of Zhu Yuxing. After all, he didn't come through, so he didn't think about any strategy.
But Zhu Yuxing seized the opportunity.
Don't look at Zhu Yuxing just want to use cheap to deal with bad money to drive out good money, FC is also a window.
Cheap enough game consoles can also bring video game enlightenment to more players. Let them join in first, and then when they like video games, they will pursue a better game experience if they are not satisfied with simple pictures and sound effects. At that time, Zhu Yuxing's chance to gain more prestige.
Within a few days, Shenda Electronics immediately readjusted the production line. Two of the three newly opened factories were assigned to the full-line production link of FC, and Shenda Electronics also signed a new contract with the manufacturer of the production line. Lower production costs can be reduced by another ten percent.
At this time, Songqiao was still a little anxious.
At this time, she can also see that the market in the United States is not right. It seems that more and more people have begun to reflect on the Internet and other places that video games are garbage and not worth playing.
Once this stereotype is formed, they will resist spending on video games, and the impact is far-reaching.
But Songqiao couldn't make a decision directly, and Zhu Yuxing also asked her to wait for a few days. She hadn't slept well these days, thinking about it every day.
Even though the development of Yuxing Electronic Entertainment is thriving now, she still has a hunch that if she doesn't do something quickly, the game industry will be in danger.
Then, when the production line of Shenda Electronics had been finalized and construction had begun, Zhu Yuxing contacted Matsuhashi again.
"President, you finally called. I've been waiting for you for a long time. I want to know how you can deal with the problems that have arisen in the United States?"
When the production line was ready to start operation, Zhu Yuxing stopped. When he panicked, he could call Songqiao Shi with peace of mind.
He smiled and comforted him on the phone: "I said it before, don't worry, I have already figured out the countermeasures here."
"How is that..."
"I plan to officially sell the FC game console to the United States. , and I'm going to sell a game console at fifty dollars and a game at five dollars, and if necessary, the price of the game can be lower, even lower than the cost of the cassette."
Now, There are also a large number of discarded cassettes stored in the warehouse on the Japanese side.
Most of those cassettes were in the process of upgrading from FC to SFC. Players exchanged 500 yen for the old cassettes left after they were upgraded to SFC cassettes.
With just a refurbishment, they can come in handy again.
The cost of these cassettes is even lower than the cost of storage. Originally, Zhu Youxing had already started to consider destroying these cassettes in a unified manner, because they were no longer valuable.
A rough estimate is that there are tens of millions of these cassettes, covering various types, and all of them are exported to the United States. Even if it is only sold for a dollar, there will be no problem, and there will be about 10%. Gross profit, of course, is premised on selling these products in their own stores, and selling these products in department stores is estimated to be at a loss.
Matsudahashi listened to Zhu Yuxing's words with wide-eyed eyes, and Zhu Yuxing's strategy made her speechless.
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