Chapter 201: BlueCloud Brand

Theo looked at the report that Haruto sent with a satisfied heart.

Haruto not only sent him the profit report of the month, but also the report about the brand building of the shop.

Even though did not pay much attention to his coffee shop, that didn't mean that he didn't care for it.

It was the opposite.

Theo valued this coffee shop deeply, and he desired to transform BlueCloud into a brand shop known all around the world.

After all, this was the first company owned by him.

So, Theo had a soft spot for the BlueCloud Shop.

But he knew that couldn't transform the shop into a famous brand overnight.

A brand like Starbucks, from his last life, that was known worldwide was built slowly over the years.

But What Is a Brand Identity?

Is it the logo? The color palette? The infographic style? It's all that—and more.