Chapter 49: Backfire

The filming of Explosive Boys had been going smoothly.

According to Meng Lang's plan, the filming would end by early May, and with some post-production, the show could be released just in time for the summer vacation.

The promotion had started in early March.

The popping ball was a novel toy. If they released to the market without any strategy, the feedback of the toy market would lag behind the show, which was exactly what happened with Blazing Teens. Back then, the toy only became popular after the premiere broadcast of the show was over and the TV channels were already rerunning it.

In order to maximize profit, they couldn't waste any summer vacation time. After all, each day of the vacation would mean another 24 hours of sales prime time for toys.

Hence, Pengda Pictures joined hands with Pengda Toy Factory, and they started promoting popping balls before the show aired.