On March 22, 2020, Big Hit Entertainment announced the launch of a video series, "Learn Korean With BTS", on social media app Weverse, intended to "make it easy and fun for global fans who have difficulty enjoying BTS' music and contents due to the language barrier." The idea for the project emerged in reaction to fans asking for English subtitles for BTS's videos. The series consists of thirty three-minute lessons on Korean expressions and grammar using footage from existing BTS content on Youtube and VLive, such as "Run BTS!" and "Bangtan Bomb." The videos were developed in collaboration with experts at the Korean Language Content Institute and Hankuk University of Foreign Studies. Big Hit Entertainment stated its intent to develop more educational programs with other artists on its labels. The first three episodes were released on March 24, with subsequent videos posted weekly on Mondays.