Lesson No. 3
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American Customer Characteristics:
Time Consciousness:
*Time is money
*Lost time is never replaced.
Individualism:
*Blow your own horn.
*If you want the job done right, do it yourself.
*Speak for yourself.
Task Orientation:
*Work before pleasure
*Keep your eye on the bull
*They lived to work.
*Value integrity.
Self-Reliance:
*God helps those who help themselves.
*Stand on your own two feet.
Patriotism/Nationalism:
*An American will love it or leave it.
Directness:
*Tell it like it is.
*What you see is what you get.
*Be transparent
*Don't put them on hold.
Egalitarianism:
*All men are created equal.
*What men can do, women also can do.
*Black's and White's are equal.
*Provide excellent to everyone
Consumerism:
*Life is game and whoever end with the most toys win.
*Shop til you drop
*Love discounts
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