" Investiture of the Gods " was a Chinese web novel with many powerful characters. However, if one had to say who was the most powerful, it should be the two monarchs at the end of the Shang Dynasty-King Zhou of Shang and King Wu of Zhou, Ji Fa. King Zhou of Shang was a cruel and power-hungry emperor. He liked to drink and make merry, and killed loyal officials, causing the Shang Dynasty to gradually decline. King Wu of Zhou, Ji Fa, was a wise and decisive ruler. He led the Zhou army to overthrow the Shang Dynasty and establish the Western Zhou Dynasty. King Wu of Zhou not only defeated King Zhou of Shang but also conquered the neighboring countries of Shang Dynasty, becoming an important figure in Chinese history. In addition, there were many powerful characters in the Investiture of the Gods, such as Jiang Shang, Lu Shang, Daji, etc. They all had extraordinary ability and courage and made important contributions to the establishment and development of the Shang and Zhou Dynasties. Therefore, both King Zhou of Shang and King Wu of Zhou, Ji Fa, were very powerful characters in the Investiture of the Gods.