The most popular film and television IP can be incubated from the source of the small theater. You can refer to the following steps: 1. Creating a small theater: adapting the novel into a small theater, retaining the core elements and plot of the original work while adding new elements and plots to make it more attractive and entertaining to attract more audiences. 2. Attract traffic: promote the small theater through social media, search engines and other channels to attract more viewers to watch and accumulate more fans and attention. 3. Launch peripheral products: By launching peripheral products such as posters and peripheral toys, expand the influence of IP to attract more attention and investment. 4. Development of film and television projects: Adapt a small theater into a movie or TV series. Use a professional production team and investment funds to transform the IP into a big IP to attract more audiences and investors. 5. Increase influence: Through continuous publicity and promotion, expand the influence and popularity of the IP so that more people understand the value of the IP and attract more investment and audience. Therefore, a successful film and television IP that hatched from the source of a small theater needed the production team to carry out in-depth adaptation and optimization of the original work. At the same time, it needed to combine market trends and audience needs to continuously promote and expand the influence and popularity of the IP. Finally, it would be transformed into a big IP to maximize the value of the IP.