What is the meaning of online IP?

IP movies referred to movies based on literary works on the Internet. They were usually works that were transformed from online novels, games, animations, and other Internet content into movies. Their production and distribution were carried out through Internet platforms rather than traditional film shooting and distribution channels. The audience for IP movies was mainly Internet users rather than traditional audiences. In the production process, IP movies usually used relevant elements of Internet content, such as character setting, storyline, etc., to enhance their connection with the original work.

Official Genuine IP refers to an authorized and legal IP(intellectual property) of a novel adaptation provided by an official organization or brand. This IP can be used by a third-party novel creation team for novel creation, adaptation, publication, and other activities. The official authorized IP usually provided copyright, script, character setting, and other resources with the official organization or brand. The creation team would create, adapt, and produce the novel according to the requirements of the official organization or brand. Finally, the adapted literary works would be published on various major literary platforms such as Qidian Chinese Network, Xiaoxiang Academy, etc. Compared to official authorized IP, unofficial IP works usually had copyright issues. It was difficult for the creative team to obtain authorization, nor could they obtain technical support and promotion from official organizations or brands. Therefore, the official copyright cooperation IP was very important for the novel creation team. It could guarantee the copyright and commercial interests of the work.

The 2016 IP series adapted from online novels are as follows: 1 "The Selection of the Heavens": Directed by Chen Changsheng, adapted from this drama. It narrates the growth of a youth, with Li Yifeng, Chen Weiting, Chen Changsheng, and others as the main actors. [2]" Battle Through the Heavens ": Directed by Tian Can Tudou, it was adapted from the drama. It tells the story of a young man's growth and the political struggle in the Dou Qi Continent. It was starred by Li Yifeng, Chen Weiting, Li Qin, etc. 3 "Qingyun Zhi": Directed by Li Yifeng, adapted from the drama, it tells the story of the growth of an immortal cultivator and the struggle against monsters. Li Yifeng, Zhao Liying, Zhang Zhilin, etc. [4]" Chu Qiao's Biography ": Directed by Zhao Liying, adapted from the drama. It tells the story of a woman's growth and revenge in troubled times. Zhao Liying, stunt double Qiao Zhenyu, Li Qin, and others starred in the drama. 5." The Promotion of the Crown Princess ": Directed by Dilireba, adapted from the drama. It tells the story of a modern girl who traveled to ancient times to become the Crown Princess. Dilireba, Zhang Zhehan, etc. starred. "Three Lives Three Lives Ten Miles Peach Blossom": Directed by Tang Qi Gongzi, adapted from the play, it tells the story of a woman's growth in three lives and her struggle with monsters. Yang Mi, Zhao Youting, Zhang Zhilin and others starred. The above is an inventory of some IP dramas adapted from online novels in 2016. Some of the dramas were of good quality, while others were controversial.

The adaptation of popular online literature IPs into movies and television works was an effective way to maximize the value of online novels 'IPs. It was also an effective means to cater to the audience's tastes and improve the movie market. From literature to film and television, it was a sublimation of an artistic form. By adapting excellent online literature works into film and television works, it could not only satisfy the audience's needs for story plots and characters, but also enhance the artistic and cultural value of the works. Adapting a film or television work could increase the exposure and influence of the work. The spread of online literature works was relatively small, and after being adapted into film and television works, the exposure of the works could be expanded to attract more audience attention and participation. The adapted film and television works could also be spread through various channels such as online platforms and television screens to expand the influence and audience range of the works. Adapting a film or television work could enhance the artistic value of the work. Online literature works often have unique literary and language styles. After being adapted into film and television works, it can better show the meaning and extension of the works and enhance the artistic and cultural value of the works. At the same time, the adapted film and television works could also enhance the artistic value of the works through different forms of expression and narrative methods. Of course, there were some risks and challenges in adapting a film or television work. For example, the adapted works might not be able to fully restore the essence and style of the original online literature works, resulting in a decline in audience satisfaction with the works; the adapted works might not be able to fully satisfy the tastes and needs of the audience, resulting in loss of audience and decline in reputation. Online literature popular IP adaptation of film and television works is a beneficial art form innovation can improve the exposure and influence of the work, enhance the artistic value and cultural value of the work, but at the same time, it is necessary to be cautious about risks and challenges to ensure the quality of the adapted film and television works.

The IP route of online novels referred to the route planning of the authors, editors, and creators in the process of creation and distribution of online novels. IP routes usually include the following directions: 1. Author's own creation: The author can create online novels and publish them on the platform according to their own preferences, creative ideas, and other factors. 2. Platform contract creation: Online novel authors can sign contracts with major literary platforms to become platforms and submit their works to the platform editors for review and approval before publishing them. 3. Platform recommendations: The platform will recommend some popular online novels that suit the readers 'tastes based on the feedback and data analysis of the readers for the authors to create. 4. Third-party adaptation: Online novel authors can adapt existing online novels, such as changing the storyline, characters, etc., to adapt them into their own works. 5. Transfer of copyright and adaptation: The author of a web novel can transfer the copyright of an existing web novel to a third party such as a publishing house, a film company, etc. for adaptation. In the IP route planning, factors such as copyright transactions, publicity, and distribution channels needed to be considered to ensure that the IP of the online novel would maximize the benefits and spread effects.

The situation of adapting web novels into web dramas was more complicated. There was no simple answer to the question of whether it was a good development or destroying a classic. However, there were some factors that could affect the effect of an IP adaptation of a web novel. 1. Quality of the script: If the quality of the adapted script is high enough to attract the interest of the audience, then the adaptation may become a positive development. 2. Production team: The quality and experience of the production team will also affect the effect of the adaptation. If the production team had enough experience and strength, the adaptation might be successful. 3. Casting: The quality and acting skills of the actors would also affect the effect of the adaptation. If the actors could attract the audience's attention, the adaptation might also be successful. 4. Promotion: The quality and quantity of publicity will also affect the effect of the adaptation. If the publicity could attract the attention and participation of the audience, then the adaptation might also be successful. In general, the success of an IP adaptation of a web novel wasn't always easy. It required the hard work and cooperation of the production team, actors, and audience. Whether it was a good development or destroying a classic, it had to be treated with caution and fully respect the rights of the original author and the original author.

The popular IP adaptation of online literature was an important trend in the field of online novel adaptation. This kind of adaptation could make the film and television work more attractive to the audience and increase its box office and reputation. From literature to film adaptation, the influence of the work could be more widely spread. Film-television could present the characters, plot, theme, and other elements in the novel in a more detailed manner so that the audience could have a deeper understanding and experience of the content in the novel. This kind of adaptation could also make the work more easily accepted by the general audience and attract more viewers to watch the film and television works. Adaptations could also make the work more profitable in the film and television market. Through adaptation, the excellent content of online literature could be transformed into film and television works to attract more audiences and increase the exposure and influence of the works. At the same time, the adaptation could also improve the visual effects and actor selection of the work, thus improving the box office and reputation of the work. The adaptation of popular IPs from online literature was an important way to combine literature and art. This kind of adaptation could not only make the work better presented, but also increase the exposure and income of the work, so as to better promote and spread excellent literary works.

Internet Protocol Book value (IP) referred to the copyright value of novels, comics, animations, games, and other literary works that existed in digital form in the field of online literature. In the value chain of online literature industry, online literature IP is regarded as a key asset. Its value not only lies in the commercial value of copyright, but also includes its cultural value, IP value, brand value and marketing value. In terms of the value of online literature IP, it could be used as a medium for literary works to bring more exposure and popularity to literary works, thereby increasing the influence and commercial value of literary works. At the same time, online literature IP could also bring more IP value to literary works, that is, attract more people to adapt and spread them, thus expanding the audience and commercial value of the works. In terms of the brand of online literature IP, it could bring more popularity and reputation to literary works and improve the brand value and market competitiveness of the works. In addition, online literature IP could also bring more marketing value to literary works, such as through brand cooperation, publicity and promotion, etc., to bring more exposure and communication opportunities for literary works, thus increasing the commercial value of the works. Online literature IP played a very important role in the value chain of the online literature industry. Its value not only lay in the commercial value of copyright, but also included its cultural value, IP value, brand value and marketing value. It provided important support for the sustainable development of the online literature industry.