Verbal novels were a type of popular online literature that once had a large readership. However, there could be many reasons why their popularity suddenly dropped to zero. The following are some possible reasons: 1. Decline in the quality of the novel: If the quality of the novel drops, the readership may decrease. If there were flaws in the novel's plot, character creation, writing style, and other aspects, the readers might lose interest. 2. Insufficient update frequency: If the novel is not updated frequently enough, readers may feel bored. If the novel updates slowly, the storyline and character development may become outdated, and readers 'interest will decrease. 3. improper commercial operation: If the novel is not properly operated, it may lose the trust of readers. If the author of the novel was a businessman instead of a writer, he might spend his energy mainly on business activities instead of writing. 4. The emergence of other substitutes: If an important element of the novel (such as subject matter, characters, plot, etc.) is replaced by other substitutes, the reader's interest may also decline. 5. Changes in the readership: The readership of a vernacular novel may change over time. If the readers 'interests and needs changed, the popularity of the novel might also decline. It should be noted that the above are only possible reasons. The specific situation still needs to consider the situation of the novel itself.