章節 67: Competitors? No, they're friends
"President, I don't mean to offend, but I feel that this matter needs to be taken seriously. The market we've opened shouldn't be shared with others."
Takayuki put down the newspaper and the pages with web information he had been jotting down and looked at Yasutaka Natsume.
"Yasutaka, as you said, the market is something we've pioneered. However, I don't actually want this market to be exclusively ours."
"President, I understand what you mean. What I meant is, at least for now, we shouldn't have any competitors. We're a startup company, still in the rising phase. But our opponent, SuRui Electronics, is a current giant in the electronics industry, spanning multiple sectors. They could easily crush us with their financial power. So, we must respond forcefully from the beginning."
Takayuki nodded. "A strong response is necessary. However, I don't intend to resort to lawsuits for infringement. While effective, you may be underestimating the capacity of the gaming market. It's not something one company can monopolize. The more players enter the industry, the faster it will develop."
Yasutaka Natsume frowned. He thought Takayuki was too young, not understanding the terror of large corporations. But Takayuki understood well, which is why he had made many preparations.
Registering patents to prevent being blocked by large companies.
Using the most aggressive ground promotion methods to advertise gaming consoles, making it difficult for big companies to influence media with their clout. Even if we lose TV and newspaper ads, retro consoles can still sell well.
Takayuki looked relaxed. "Let me be frank with you. I don't mind having competitors like them. Having rivals makes growth easier, prevents complacency. It's the absence of competition that's scary. And these rivals are just beginners; they don't even know what electronic gaming is or the rules of this new industry. I have no reason to fear them; let them try."
After saying this, Takayuki suddenly thought of something and smiled. "Actually, I prefer to see this competitor as a friend."
Yasutaka wanted to say something, but he really liked this company now. Most of its members were young and vibrant, more energetic than many Japanese companies. He felt unprecedented relaxation here, not to mention the excellent cash flow, which promised a bright future. He genuinely didn't want such a company to be crushed by a giant.
"Alright, I understand this matter. You continue researching with Masaki on the national promotion project for the gaming console. Regarding the competition over gaming consoles, at least for the short term, you don't need to worry. However, you can increase the publicity, hire more ground promotion staff for more vigorous promotion, just to show that we're nervous about the appearance of competitors."
With Takayuki's words, Yasutaka knew there wasn't much point in being tough anymore. After all, this company belonged to Takayuki. Yasutaka still maintained Japan's inherent strict hierarchical concept. If a request wasn't met once, there was no use insisting further.
Watching Yasutaka leave the office, Takayuki smiled again, excitedly. He really hoped for more competitors like this; it would expand the entire industry. Just himself, being a small company, couldn't compete with the superior advertising effect of a supergroup.
Most people might think there weren't many gamers, just a few. But that's not true. From children to the elderly, everyone is a potential audience for electronic games. Takayuki had experienced firsthand the world filled with electronic games, so he understood their potential the most.
Takayuki's idea was to expand outright. Why make money only from the few hundred thousand potential players when there were so many potential users nationwide and worldwide? It wasn't a matter of mining existing market shares. Takayuki's dream was to let the whole world experience the joy of electronic games, rather than squabbling over a piece of land.
As for competing with rivals...
To be honest, Takayuki brought all the classic games from his previous life to this world. If it came to competing in the gaming industry, Takayuki didn't need to fear anyone.
Releasing a more powerful game console was fundamentally meaningless. The console was just a vessel; the electronic game itself was fundamental.
SuRui Electronics seemed to be wealthy; just a short while had passed, and they had already manufactured a seemingly more powerful game console and planned to sell it externally.
But do you have enough electronic games now?
And a game console without many games posed little threat.
However, he also needed to be cautious.
Takayuki originally estimated that it would take about a year for many companies to confirm that the gaming industry could indeed make money before entering the scene.
But he hadn't expected the companies in this world to react faster than he imagined.
Just as he was beginning to make some progress, they had already begun to aggressively enter the field.
That was the only thing that slightly exceeded Takayuki's expectations.
But it was still within a manageable range.
However, Takayuki suspected that this game console was just a trial stone. They probably had prepared for counterattacks like lawsuits or similar methods.
SuRui Electronics' legal department was definitely not to be underestimated. The reality might not be as easy as Yasutaka imagined.
It might even backfire.
But that was irrelevant to Takayuki. He had never intended to use such methods in the first place.
Now that challengers had appeared, Takayuki didn't need to resort to those shady tactics. He could confront them directly. Who was afraid of whom?
...
Outside, the game console from SuRui Electronics, a veteran electronic conglomerate, began massive promotion.
The advertising space Takayuki had bought expired without renewal. SuRui Electronics, with its deep pockets, hijacked it with more money, effectively seizing the territory.
The game console from the traditional electronic giant boasted better performance, more fun, and stability on its advertisements.
The straightforward, money-bashing advertising method quickly proved effective.
Those who had considered buying a game console, upon seeing these ads, hardly hesitated.
Because in their minds, products from established companies were more trustworthy.
Moreover, the product was about a month away from release, not too far. It coincided perfectly with the summer vacation for students. SuRui Electronics' choice of release time was clearly ambitious; they targeted children, believing that conquering them meant victory.
This made those interested in purchasing feel that waiting a little longer with patience was acceptable.
On the other hand, at Gamestar Electronic Entertainment, they only intensified the ground promotion efforts. With no shortage of manpower in society, temporary positions were in high demand, and the costs were still manageable.
Takayuki obviously didn't want to be the one to waste resources. It was better to find more effective and cost-saving methods than to compete with giants for TV and newspaper ad spaces.
He had money now, but he wasn't going to squander it.
Apart from the Spring Magazine and the Tokyo Asahi Shimbun, which had signed long-term advertising contracts, there was only ground promotion left.
Oh, and online promotion through the official website.
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