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Weekly dramas differ from other TV series in that the latter, even if they don't become hits after completion, can still be sold off in advance to recoup some of the capital.
However, if a weekly drama is suddenly cut during shooting, then all the money invested could be completely lost.
Has Starshine Media gone insane?
How could such a small company invest nearly ten million just to secure the role of Female Lead No. 2? Do they really hold such high hopes for this youth inspirational drama that hasn't yet won over the audience?
If it turns out to be a hit in the future, all well and good, but if the show gets canceled, even being able to recoup some of the funds would be a major blow to Starshine Media.
Wang Zheng couldn't comprehend the purpose of this sizable investment at all. The PR manager couldn't understand, and neither could the executives at Vast Entertainment.
Inside Vast Entertainment's office, employees from the investment department shook their heads slowly.