Cultivators enjoy such high esteem within the country not unrelated to Lu Country's relentless propaganda and efforts. Take, for instance, live battlefield broadcasts, the awarding of honors in Pingjing, and ubiquitous news coverage, which has led to a situation where even those who pay no attention to current affairs have likely heard of "Lu Country Cultivators" and "Divine General Dinghai."
For cultivators, such treatment is more advantageous than not; who wouldn't like to be revered in public and return home in glory?
But it must be admitted, having too many fans is ultimately a source of annoyance. Public places they once visited openly become inconvenient to frequent due to the rapid increase in fan numbers.
Fans tend to be fiercely local in nature because most people actually can't distinguish who is stronger or weaker, and thus, subconsciously support the cultivators from their hometown.