After the joyful division of the spoils, [Erque Studio] moved on to the second topic of the meeting.
Nanaya pushed his glasses up again and said, "Everyone knows that it is already November, and something very important will happen in the next period of time."
"Snort."
Ori's reaction suddenly became strange. After hearing what Nanaya said, he blushed and snorted coldly.
"What happened in November?" Illya was very curious, "Is it preparing for Thanksgiving sales?"
Tamari tilted his head and explained, "Spending money should be the last topic, right? Besides, there is no such thing as Black Friday in Japan."
"Are you idiots?" Nanaya was desperate for these slow-reacting guys. He slammed the table and shouted, "Think about what kind of studio we are!"
"Isn't it Er Que?"
"It has nothing to do with the name, we are a film studio! November is the annual awards season!!"
"Oh~"
Everyone suddenly realized.
"But our studio only has one work, Kara no Kyoukai, right?" Subaru Ikeda said, "Wouldn't it be fine if we just submit all the awards?"
"Ikeda, you are too naive." Nanaya shook his finger and said, "These days, the quality of a film is no longer the decisive factor in winning an award. The public relations after applying for an award is a more important factor!"
"then..."
Subaru Ikeda had a bad feeling. If he remembered correctly, his current official position was the public relations officer of [Nique Studio].
Nanaya smiled kindly: "So your work load is very heavy. You have to participate in the whole process from the Hochi Film Awards to the Oscars (Japan Academy Awards). You should ask for leave from your family in advance, because from today on you will be so busy that you won't even have time to call your family."
"Wait a minute, if it's just me, I won't be able to handle it all! And I don't really understand a lot of the awards." I felt that this was simply a huge abyss, and if I jumped in, there was no way out.
"Don't worry, Lin Bao will send a senior who won a public relations award to teach you. This is your first time participating. Just follow him. I will give you three quotas. If you are short of manpower, you can recruit new people yourself."
"Why me?! Doesn't the company know how to recruit people?"
Nanaya put a hand on Ikeda Subaru's shoulder and said earnestly: "This shows that the studio trusts your ability. Come on, work hard. With a newcomer, you will be half the leader of the studio."
However, Ikeda Subaru didn't buy Nanaya's trick at all: "What's the real reason?"
"Because our company doesn't have a human resources department."
"Shit, you're going to get fucked!"
However, no matter how Subaru Ikeda protested, the responsibility of the public relations award still fell on him.
"The next step is the key points of the award PR." Nanaya took out a whiteboard from somewhere and started writing on it. "Ikeda, listen carefully to me, and everyone else should listen carefully too. This involves everyone in the studio."
"Yes..."
Compared to the enthusiasm when dividing the spoils before, this topic obviously increased the workload and made everyone seem listless when answering.
"According to the custom of Japan's award season, there will be more than a dozen national awards in Japan, from the earliest [Hochi Film Awards] in late November to the final [Japan Oscars] in early March. These awards have different focuses and influences, and as a new studio, we cannot be involved in all of them, so we need to select some awards for key public relations."
"There are indeed quite a few." Illya was a little surprised when she saw the list of awards that filled half of the blackboard.
"We won't consider regional awards or those with relatively small influence for now." Nanaya crossed out awards such as the Yokohama Film Festival and the Osaka Film Festival. "These are the awards we need to focus on."
"[Hochi Film Awards], [Kinejunpo Top Ten Awards], [Mainichi Film Awards], [Blue Ribbon Awards], and [Japan Oscars]?"
Subaru Ikeda read the entries left above and was greatly relieved when he saw that there were only 5 awards. He almost suffocated when Nanaya listed all the awards just now.
Nanaya pointed to the Hochi Film Awards: "First is the earliest Hochi Film Awards. The biggest feature of this award is that readers participate in voting and selection, so commercial films are relatively accepted. But at the same time, this award is also the beginning of the award season, so it is also a crucial award."
"It shouldn't be a problem for readers to become familiar with us. Kara no Kyoukai has already grossed 3.2 billion yen at the box office, and we are currently ranked second among true human movies this year." When talking about this achievement, Subaru Ikeda showed a hint of pride on his face.
Nanaya nodded in agreement with Ikeda Subaru's statement: "Yes, I am not too worried about the [Hochi Film Award] award. Although there are artistic factors to take into consideration, if the popularity is very high, readers will probably subconsciously consider it. After all, this award is more commercial than other artistic awards. However, in order to be worthy of this ranking, I require "Kara no Kyoukai" to win at least one heavyweight award."
Ikeda Mao raised his eyebrows and said, "Among the heavyweight awards, Best Film, Best Actor, Best Actress, and Best Director, which one do you plan to focus on in terms of publicity?"
Nanaya didn't answer directly, but pouted at Ori.
That's right, what Nanaya got in return for risking the reputation of his studio by bearing the abusive words was Ori's active cooperation with the studio in the competition for the Best Actress award in various awards.
Feeling that everyone's eyes were on her, Ori's face suddenly turned red.
"It's me. Any opinions?" Ori grasped the cuffs of her kimono tightly with both hands. Although he had promised Nanaya that he would compete for the Best Actress award in various awards, he was still extremely shy.
"I have no opinion. What you need to do now is to show your face in front of the public and the judges as much as possible! So in the next period of time, you have to attend as many announcements as possible and establish the image of the best actress in front of everyone." Nanaya's expression was very serious, but if you looked closely, you could still see a smile in his eyes.
"Listen carefully, Ori!" Nanaya slapped the whiteboard vigorously. "You now have a lot of audience popularity, this is your first advantage. And your second advantage is that you are a boy, but you applied for the nomination of Best Actress! For those old-fashioned people, this kind of eccentricity is their favorite thing. Make good use of this advantage of yours! Besides, I am not asking you to work for nothing. When you win the Best Actress award, I will prepare a TV series for you to shoot."
Academic old men all over the world are the same, the more beautiful things are, the more they have a special feeling. The Oscar judges are the same, whether the Oscars have the word "Japan" in their name or not, the aesthetic standards for the actress are basically the same.
For those old men, discriminating against beautiful women and superhero movies is basically "correct" in their eyes. For beautiful girls, unless they play disfigured roles such as mental illness, it is difficult to win the favor of the judges without using any tricks.
Of course, these tricks are not limited to one, they can be death, race or even pregnancy. After all, life and death, the two themes that symbolize the best of human beings, can always be tolerated.
Ori didn't need these tricks, his original male identity was a good publicity. Although at Lin Bao's request, the judges could not announce Ori's identity, it made them happy for a long time.
"Puff——"
Hearing Nanaya's words, Ikeda Subaru laughed out loud.
"Don't laugh!" Ori glared at him.
"Okay, okay, I won't laugh, I'll just puff——"
Click.
"Ori, my junior, so what do you have to be shy about now? I have chosen the name of the studio to suit your wishes, so just accept your fate."
Click.
Far away from the place of torture, Tamari Tsukasa and Ota Junya were sitting upright.
"This, the bone must be broken, right?"
"It should be. I heard that Ryougi-san has learned a few tricks from Master Li recently."
"What about work? Let's not talk about Ikeda for now. We still have a filming assignment for "Magic" tomorrow."
"Don't worry, Ryougi-san is only working on Director Kiryu's legs. He will just have to use two crutches at most."
"That's right."
Therefore, in the harmonious (? ) atmosphere of "laughter and joy", [Erque Studio] determined its working policy for the award season to focus on competing for the Best Actress award in various awards.
Soon at the end of November, the Hochi Film Awards announced the list of winners, and the heroine of "Kara no Kyoukai", Ryougi Ori, won the Best Actress award.
Congratulations, congratulations.
pS: In fact, the readers' voting system for the Hochi Film Awards started in 2007. In order to distinguish it from other awards, this system was deliberately introduced in 2000.
The several awards mentioned in this chapter: [Hōchi Film Award], [Film Junpo Top Ten Award], [Mainichi Film Award], [Blue Ribbon Award] and [Japan Oscar] are all relatively important film awards in Japan. Among them, [Hōchi Film Award] has the earliest award time but the lowest influence; [Junpo Award] is the oldest, having been held since 1924; [Mainichi Film Award] is one of the highest-level film awards in Japan, co-organized by the Mainichi Shimbun and Sports Nippon Shimbun; [Blue Ribbon] used to be the most influential award in Japan, but now it is somewhat inferior; as for [Japan Oscar], this award is the most well-known in Japan internationally, but for some reasons it is not very authoritative.
You just need to learn about these awards first, and Mi Jiang will talk about them in detail later.