章節 112: 112
"This is not something for Boss Zhao to worry about. Rest assured, my store will do very well. It's impossible for it to close down," Yi Feng said with a slight smile.
"Hehe, is that so? We'll see about that," Zhao Xingye sneered, turning to leave.
Upon seeing Zhao Xingye leave, Wang Tie muttered under his breath, "That old bastard, really shameless, messing up two deals!"
"I tell you, he's like a weasel paying a New Year visit to a chicken, definitely up to no good!"
"Brother Feng, am I right?"
Yi Feng, stroking his chin, suddenly said, "I'm thinking about something else."
"We never told him about opening the store. How did he find this place?"
Wang Tie, struck by the thought, exclaimed, "Right, how did he know?"
A gleam flashed in Yi Feng's eyes, and he smiled, "Obviously, someone told him."
…
Zhao Xingye left the alley, where a car was waiting for him at the entrance.
He opened the passenger door and got into the car.
"Hehe, Boss Zhao, how was it? Did you see their store?" a middle-aged man in the driver's seat laughed.
"Manager Nie, I saw the store. The decoration is not bad, but they're all just kids with no customer base. I don't think they'll last long."
"Just wait for them to close down," Zhao Xingye confidently smiled.
"By the way, President Nie, it's up to you then," Zhao Xingye turned to look at Nie Xin.
"Hehe, no problem, a piece of cake," Nie Xin chuckled lowly.
Zhao Xingye also laughed, courteously saying, "Come on, President Nie, let me treat you to a full-service massage. I recently found a new place with great girls. You'll definitely be satisfied!"
Hearing this, Nie Xin's eyes gleamed lewdly, "Really? If it's Boss Zhao treating, then I won't be polite! Haha!"
The car started and drove away from the alley entrance.
…
The first day of opening brought in not many walk-in customers, only making two sales.
Before leaving in the afternoon, Yi Feng held a small meeting with everyone.
"Tie, go to the human resources market tomorrow to post a recruitment notice. We need two more salesgirls, with a monthly salary of 500, must be pretty and of good character," Yi Feng instructed.
This salary was slightly higher than the average because of the higher requirements, especially in terms of looks, the extra part being considered as the beauty economy.
Historically, those who were handsome or beautiful always earned more than the average person, an objective fact.
Because they possess resources that ordinary people do not have: their appearance.
A beautiful face can provide an aesthetic pleasure that pleases the mood.
"Yes, Brother Feng, I understand. Shall I screen them and then arrange interviews?" Wang Tie asked.
"Mm, arrange for them to come to the store for the interview. I'll personally oversee it," Yi Feng said solemnly.
"Okay!" Wang Tie nodded.
Yi Feng turned to Han Ping'an, "Ping'an, I'm leaving the shop in your care. Use your spare time to also memorize the document I wrote, so you can answer if customers ask."
Han Ping'an nodded seriously, "Brother Feng, I've memorized it, it's just… I'm a bit slow to speak…"
He looked somewhat apologetic.
Yi Feng smiled and patted his shoulder, "It's okay, it will get better with time."
Han Nannan raised her hand, "Brother Feng, I will also try hard to memorize!"
"Nannan is such a good girl. Tomorrow, I'll reward you with a lollipop."
Yi Feng affectionately ruffled her hair, then said to everyone, "After I go back, I'll start setting up the website and preparing for the marketing activities."
"I can set up the website quickly, in just one night. Once the website is online, I'll do SEO optimization and then officially start the marketing activities."
"I already have the plan for the activities, just waiting to implement it."
"If everything goes smoothly… our store should take off."
Finishing, Yi Feng revealed a mysterious smile.
Hearing this, everyone felt uplifted.
They all knew Yi Feng was not one to make empty promises; he only spoke with considerable confidence.
"If Brother Feng says we can take off, then we definitely will!" Wang Tie laughed loudly.
…
After the meeting, Yi Feng returned home and immediately got to work on his computer.
In this era, sites could still only be built using HTTPS technology, which was not a challenge for Yi Feng.
A simple portal site was made using straightforward images and color schemes; the simpler, the more it highlighted the essentials.
Yi Feng focused on the content structure layout, ensuring that upon entering the website, one could feel the advanced UI aesthetics, a fresh interface, and excellent UI interaction, making his portal site more comfortable to look at.
After setting up the site, Yi Feng began working on search engine optimization. Qian Degree search had officially entered the public's eye, about to explode with immense commercial potential.
Soon, searching for computer-related keywords on Qiande would bring up Yi Feng's Xi Feng Electronics portal, including different sub-service pages.
Using a bit of technical trickery, Yi Feng managed to get the portal to rank on the first page for many computer-related keywords that same night.
For example, computers, computer components, computer repair, computer maintenance, computer viruses, Guang City computers, computer mainframes, and other key terms.
After finishing everything, Yi Feng finally took a deep breath, glancing at the time on his computer desktop.
It was 3 AM.
"Didn't realize time passed so quickly. This feeling is so familiar…"
Yi Feng muttered to himself, then chuckled lightly, no wonder tech workers are so dedicated…
Next, Yi Feng opened the marketing plan document, titled, "A Free Checkup for Your Computer."
This free checkup marketing activity was the result of Yi Feng's careful consideration over time, a reasonable marketing strategy.
The activity was based on Yi Feng's development of a heuristic antivirus engine, an antivirus software.
He planned to post promotional posts on community portals and pay moderators to promote them, along with using software to automatically bump the threads.
This activity was sure to create a huge impact!
After users clicked to experience it, they would download the antivirus program, and after using it, a pop-up would direct them to Xifeng Electronics' portal site. To unlock other features of the antivirus program or to activate proactive computer defense for more complete functions, they would need an activation code from Xifeng Electronics.
This code could only be obtained by purchasing products from Xifeng Electronics.
Thus, it was a marketing campaign that killed two birds with one stone, promoting both the antivirus software and Xifeng Electronics.
Yi Feng named the antivirus software "361 Computer Security Manager," a heuristic antivirus engine that was ahead of current security technology, set to change the existing landscape!
Yi Feng transformed the core content of the document into a post, disguising it as a tech enthusiast sharing a cool new tech discovery.
People are less likely to believe in commercial promotions
but are very trusting of seemingly random posts, such is human nature.
Because when people see direct advertisements, they feel annoyed, thinking, "This business wants to make money off me."
But if they see a scientific post that seems to be disguised, they'll believe it without a doubt, thinking the poster is just a simple netizen.
What they don't know is… the "netizen" posting is actually a business, and the post is just a disguised soft advertisement, cloaked in the guise of science to softly promote.
This method, therefore, becomes quite acceptable, making it a tactic that never gets old.
In the early hours, Yi Feng posted different styles of posts with the same core content on various portals, including the local Guang City forum, and activated automatic reply software to simulate responses and stir up the posts' popularity.
By the time he finished, it was 6 AM.
After pulling an all-nighter, Yi Feng finally felt sleepy, turned off his computer, and went to bed.
However, as he slept, these posts began to quietly spread across the internet, brewing a new storm.
361 Security Manager officially entered people's field of view, set to cause a huge sensation!
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