章節 1334: Chapter 1334: Disney and DFS (Part 2)
In terms of tourism, Xia Yu had the think tank conduct a survey, which detailed the statistics on Hong Kong's attractions that are attractive to local and overseas tourists.
The statistics show that the three most well-known attractions in Hong Kong today are Victoria Peak, Ocean Park Hong Kong, and Victoria Harbour.
The Peak is an old attraction. The Peak Tram has been in operation since 1888 and has never had an accident in nearly a century.
The Peak is also the highest place in Hong Kong. Standing on the Peak, you can overlook the whole city while enjoying the sea breeze.
Ocean Park Hong Kong has been open for more than seven years since 1977.
It is currently not only Hong Kong's most popular theme park, but also Southeast Asia's most popular theme park. It has many accolades, such as 'the largest entertainment and leisure park in Southeast Asia' and 'one of the world's largest aquariums', and is quite famous internationally.
And Victoria Harbour, needless to say, is named after the Queen of England. Victoria Harbour is also Asia's number one and the world's third largest seaport. The night view of Victoria Harbour is gorgeous and colourful.
Especially since the Hong Kong Tourism Board created 'A Symphony of Lights', it has added a touch of colour to Victoria Harbour.
These three places are actually able to attract a large number of tourists to Hong Kong.
But these three major attractions are still not enough.
In the second tier, there are currently Wong Tai Sin Temple, which is attractive to Southeast Asian tourists and mainland tourists, as well as Causeway Bay and Lan Kwai Fong, which are gradually becoming famous in Southeast Asia due to movies and TV dramas.
Apart from these, there don't seem to be any other attractions that are worth mentioning, such as Victoria Park, which is only slightly famous locally and has no distinctive features.
After reading the survey report, Xia Yu couldn't help shaking his head. With just these few attractions, which don't have any combined appeal, it would be very difficult to establish Hong Kong as a tourist destination!
So it really was necessary for him to come and accelerate Hong Kong's development and lay a solid foundation.
Recalling a series of well-known attractions in the previous life of Xiangjiang, Xia Yu selected two, namely the Avenue of Stars and Xiangjiang Disneyland.
The Avenue of Stars is an attraction within the Victoria Harbour area, modelled on the Hollywood Walk of Fame in the United States. The ground is inlaid with plaques of movie celebrities, celebrity handprints, and a bronze statue of martial arts superstar Bruce Lee.
However, the Avenue of Stars in Hong Kong's previous life was not perfectly built, and the level was far inferior to that of the Hollywood Walk of Fame. Not only were there relatively few celebrities, but the layout was also not large enough, and most of them were movie celebrities.
The Hollywood Walk of Fame, on the other hand, is an amplification of the entire entertainment industry. More than 2,500 'stars' represent a timeless memorial to those who have made outstanding achievements in the entertainment industry, recording the names of actors, musicians, directors, producers, music groups and bands, theatre groups, fictional characters and others.
Of course, after analysis, Xia Yu also came up with the reason for the Avenue of Stars' lack of popularity: the key was that Hong Kong's entertainment industry had gradually declined after the 1980s, losing its reputation as the "Hollywood of the East".
But this world is different. With his Jiuding Culture Media Group, Hong Kong's property prices have been suppressed, and with his and his group's influence on Southeast Asia, Hong Kong's entertainment industry will only become more and more prosperous, living up to its reputation as the "Hollywood of the East".
So if you plan carefully, the Avenue of Stars in Hong Kong can definitely be a success. At the very least, it will be at least ten times more famous than it was in the previous life.
Xia Yu is confident about this!
Then there is Hong Kong Disneyland, which doesn't even exist yet.
The Disneyland on the island state only opened last year.
There are only three Disneyland parks in the world, namely Disneyland California, Disneyland Orlando and Disneyland Tokyo.
According to the trajectory, if things go normally, Hong Kong Disneyland would have opened in 2005, making it the fifth Disneyland in the world!
This is definitely not acceptable!
The Disneyland brand is mainly attractive to Europeans and Americans. As mainland China does not understand Disney culture, Hong Kong Disneyland would definitely be a major attraction for European and American tourists if it were to be built here!
With his huge media empire to back him up, he would have the best chance of making Hong Kong Disneyland a success and the lowest chance of losing money!
It's just that the Walt Disney Company would not be willing to build another Disneyland in Hong Kong. After all, Tokyo Disneyland, which is also in East Asia, has just opened. Building a Disneyland in Hong Kong would definitely be detrimental to Tokyo Disneyland.
The management of the Walt Disney Company is definitely not stupid.
So they can only use extraordinary measures.
Bright Foundation already holds a portion of the shares of the American Disney Company, and since it seems that Disney is currently in a downturn, it is just the right time for Polaris Capital to acquire it. This will solve the problem of building a Disneyland in Hong Kong.
At the same time, it will also strengthen Polaris Capital's dominance over Hollywood!
After setting these two goals, the strength of Hong Kong's 'tourism' sector can be enhanced.
All that remains is the final step of 'purchase'.
In the future, Hong Kong will become a world-renowned 'shopping paradise', but its current reputation is far from the height of the future.
The sign of a 'shopping paradise' has not been completely established.
In fact, Hong Kong is best positioned to develop the 'shopping' aspect of the tourism industry. After all, Hong Kong is a free port, and goods entering Hong Kong are zero-tariff!
For other countries, a small number of goods entering the customs are also duty-free, so shopping in Hong Kong is enough to enjoy two-way tax exemption. With this tax exemption, prices will drop a lot!
Especially for high-tariff goods such as beauty and perfume, watches and jewellery, fashion and accessories, and alcohol and tobacco, two-way tax exemption can even buy several times the amount of goods for the price of one in the past!
This is the biggest advantage of Hong Kong as a free port!
It's just that Hong Kong woke up late, and for political reasons, its development has been seriously held back, so that by the time it wanted to catch up, it was already too late.
The future duty-free market will be worth hundreds of billions of dollars, and Asia will account for more than half of that, as much as 50 billion U.S. dollars.
Of those 50 billion U.S. dollars, South Korea alone accounts for more than 40%!
Even in the global market, it accounts for more than 20%, ranking first in the world and higher than the UK!
And nearly 80% of South Korea's duty-free market is contributed by foreign consumers every year, and more than half of these 80% are contributed by Chinese people...
Obviously, Hong Kong has occupied the geographical and human advantages after 1997, but because it did not occupy the natural advantages before 1997, it is lagging behind in every step.
All the benefits have gone to outsiders.
But now, before South Korea makes its move, before Star City, Kuala Lumpur and the island countries take it seriously, Hong Kong has already raised its banner, gathering momentum and attracting capital and globally renowned brands.
To do this, Xia Yu needs a duty-free brand in his hands!
The licence is not a problem, he can get as many as he wants.
Merchandise is also not a problem.
He has the French LVHM Group, so he already has perfumes, cosmetics, high-end leather goods, red and white wines, and other merchandise.
He also has Eternity Jewelry Company, so he already has jewelry and other merchandise.
He also has Jiuding Electrical Appliance Group and Tiangong Electronics Group, so he already has electrical appliances and electronic products and other merchandise.
As for watches, cigarettes, pastries, gifts, food and other things, he doesn't have them, but the other partners in the Southeast Asian consortium do.
With all these things, he could open a shop.
After thinking about it, the key was to have a mature team and management system. Acquisition was the fastest way to get things started.
After some research, he found that the largest duty-free shop in Xiangjiang was DFS, which was founded in 1961 by Americans Charles Fine and Robert Miller.
As for other companies, they were all far behind DFS.
Of course, it is also because DFS was founded relatively recently. Although it has a mature management system and team, its strength is not strong, and it does not have sufficient ability to integrate goods. It is also constrained by the current development of Xiangjiang, so DFS has not yet exploded.
It was just the right time for him to make the acquisition.
Without further ado, Xia Yu directly decided to let Jiuding Retail Group acquire DFS, and then the family office would step in to integrate the resources of the entire consortium, allowing DFS to take off and carry the banner of the Xiangjiang duty-free retail industry.
In this way, the shortcomings of Xiangjiang's tourism and entertainment industry were also made up for.
After organising these ideas, Xia Yu handed them all over to the family office to deal with.
He was finally able to relax again.
As the family office issued successive orders, one proposal after another reached Su Xingjian, and the pressure of work on various departments of the Hong Kong government, especially the Legislative Council, increased sharply.
However, Liang Dingbang knew that this was the boss's intention, so he gritted his teeth and gathered the manpower of the Legislative Council to fully promote the legislative work of various bills...
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