章節 1285: Chapter 1285: Killer Move
Early the next morning, Xia Yu summoned Cathay Pacific Airways President Wei Li and ordered him to form the Hong Kong International Airport Management Company and make preparations for the construction of the airport.
Afterwards, Xia Yu ordered Jiuding Securities to arrange for a team to liaise with the Hong Kong government to acquire the Hong Kong Metro as soon as possible.
After arranging these two urgent tasks, he took a break, and then asked the think tank to compile the situation of the Hong Kong taxi industry and hand it over to him.
Last night, inspired by the taxi industry in Hong Kong, he thought of more benefits besides enhancing the synergy in the transportation sector while he was sleeping.
For example, the biggest benefit is to help Tiangong Automobile Group.
As long as you own a taxi company, you absolutely need to purchase a batch of cars as taxis, at least a few hundred, which is several million dollars in sales.
If you purchase a few thousand, it's a ten million dollar order.
And with a taxi company, with his abilities, it's easy to get a license.
However, it is very difficult for ordinary people to obtain a taxi license. In this case, the taxi company can choose to lease the license to others, and at that time, it can be bundled with the condition that only Tiangong cars must be driven, which will in turn bring a batch of orders for Tiangong cars.
Most importantly, taxis shuttle throughout Hong Kong, which is completely live advertising and has a great promotional effect on the Tiangong car brand.
Plus there is also body advertising.
No matter how you think about it, running a taxi company is an excellent business.
So Xia Yu is serious!
...
With Jiuding Think Tank's observations and analysis of Hong Kong society, and the annual reports provided by the Transport Department, Xia Yu quickly got what he needed.
After going to work in the afternoon, the investigation report was in Xia Yu's hands.
'Hong Kong Taxi Industry Investigation Report' (not called taxis, because taxis are awkward when combined with the Chinese character for "taxi")
Xia Yu leisurely sipped tea as he leafed through the investigation report.
The taxi industry in Hong Kong was established in 1920. By 1983, the year before last, there were 14,857 registered taxi licences in Hong Kong.
Of these 14,857 taxi licences, 12,491 were urban licences and 2,366 were New Territories licences.
New Territories licences are actually suburban licences, and taxis with these licences charge lower fares than urban taxis.
In the taxi market, there are also some taxi companies, basically called 'XX Taxi'.
Not counting taxis that are not managed, only counting taxis that directly hold a license, Tai Wo Taxi Company has the most taxis in Hong Kong, holding 518 urban taxis, and is recognized as the leader in the industry, belonging to the Wu family in Hong Kong.
The next nine are more uneven, with the second-place Loyal Taxi Company only holding 154 taxis.
The tenth place, with 102 taxis, barely exceeds one hundred.
Seeing these so-called top ten companies, Xia Yu's mouth curled up slightly.
The taxi industry in Xiangjiang is really too weak.
He can easily beat the so-called top ten companies.
Not to mention that the most powerful Taihe Taxi Company only has 518 vehicles, which are not worth 50 million Hong Kong dollars in terms of vehicle assets, and this is only if they are all brand new!
The only thing that is valuable is the license plate!
When it comes to license plates, it seems that after the Hong Kong government tightened the license plate quota in later generations, the value of a taxi license plate was as high as 7 million Hong Kong dollars!
A license plate is equivalent to a house!
Nowadays, the Hong Kong government has not yet limited the number of license plates, so they are not worth much at all.
'No matter how small it is, it is still meat. After all, more consideration is given to the strategic development significance and linkage effect.'
'It's good to hoard some car license plates. If you get a few thousand, they'll be worth tens of billions of dollars in the future. It's more cost-effective than hoarding antiques...'
With a light laugh and a shake of his head, Xia Yu threw the report aside, called Liu Sanquan, the president of Jiuding Transportation Group, and told him to set up a taxi company. He also informed him of the specific requirements, and then hung up.
This kind of trivial matter can just be left to the people below to handle.
With the Chinese New Year approaching, he had to go over the financial reports, annual meetings and benefits of various companies, not to mention other matters. His time was precious.
However, no matter how precious it was, when someone important came looking for him, he always had plenty of time.
On the morning of 23 January, while Xia Yu was at work at the headquarters of the Jiuding Building, He Chaoying joyfully arrived at Xia Yu's office.
'Yu, you are really amazing!'
As soon as she entered the door, He Chaoying said happily.
Xia Yu got up from his seat and said with a smile, 'You've received everything, right?'
'Yes!'
'There's so much of it, both the jadeite and the diamond rough, more than double the company's annual consumption last year, and all in perfect condition.'
'You're really amazing, where did you get all this?'
He Chaoying nodded repeatedly, looking at Xia Yu with a gaze full of exploration and admiration.
How it came about, Xia Yu definitely would not tell He Chaoying, there was no need for him to get in touch with those things.
So Xia Yu pretended to be mysterious and said, 'Don't guess how it came about, anyway, you just need to know that from now on, the best jade will be in our hands, and no one will be able to get the diamonds stuck around their necks.'
'You, just focus on expanding and running the company.'
'Mmm!'
'I will definitely do my best to compete with Chow Tai Fook! The position of the leader definitely belongs to us!'
He Chaoying smiled, nodded slightly, and did not pursue the matter.
After all, Xia Yu had said not to worry, so there was no need to worry.
'By the way, it's the peak season for jewellery sales, so I'll give you some advice.'
'I just finished it these past two days.'
'You sit down and have some fruit first, I'll get it for you.'
After saying this, Xia Yu returned to his desk and took out a piece of paper from the drawer.
It contained the marketing magic weapon he had created for Eternal Jewellery!
'Here, He Chaoying, have a look.'
He went over to the sofa, gave the paper to He Chaoying, and then sat down, smiling at her.
He Chaoying's eyes locked onto the paper, and she was immediately drawn to a sentence in quotation marks.
She read it out subconsciously:
'Diamonds are forever, and one stone lasts forever – Eternal Jewellery!'
'This advertising slogan is a perfect match for our brand, and it's so meaningful.'
'And once it's publicised, consumers will associate our eternal jewellery with diamonds whenever they think of it, and vice versa. Our diamond jewellery sales are sure to skyrocket.'
Seeing He Chaoying's surprised expression, Xia Yu couldn't help but smile.
This copy was the most classic copy for diamonds in the previous life, because of this sentence, I don't know how many women have become obsessed with diamonds, and I don't know how many men have gnashed their teeth.
In a previous life, this copy was the result of De Beers's solicitation of a Chinese translation of 'Adiamondisforever' through the Hong Kong advertising agency Ogilvy & Mather.
In the end, a university teacher created this sentence. After entering the mainland, this copywriting only took ten years to make the diamond culture widely accepted by mainland consumers.
De Beers has benefited immeasurably as a result.
However, now this copy is bundled with eternal jewellery, with the two sentences carrying the characters '永' (yong, forever) and '恒' (heng, constant) respectively. De Beers can only eat humble pie.
'He Chaoying, the effect will be seen this year.'
'You should read the following first, there are two more ideas for gold jewellery.'
After Xia Yu finished speaking, He Chaoying calmed down and immediately read on.
1. 'Fixed price model'.
Setting a fixed price based on cost plus a reasonable profit margin has become synonymous with genuine quality.
2. Establishing a standard for the fineness of gold.
The Legislative Council should legislate that eternal jewellery 999.9 pure gold jewellery (10,000-tooth gold) be the gold fineness standard in Hong Kong, establishing the image that eternal jewellery's gold is the same quality as gold.
He Chaoying instantly understood the benefits of these two ideas, and they were also permanent benefits.
Once consumers have this image in their minds, Forever Jewellery gold will become the first choice.
As for whether the Legislative Council will do this, He Chaoying had confidence in Xia Yu. Since he had written it down, it was definitely achievable.
'Yu, you are truly a genius!'
'With your help, I am confident that we can surpass Chow Tai Fook in two months at most.'
'I'll wait and see...'
每周推薦票狀態
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榜單 
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