章節 1271: Chapter 1271: A major comeback! A decisive victory over Ito-Yokado!
Early on the morning of the 24th of December.
The Tokyo Shimbun reported a piece of news, which was not in a prominent position, with a few hundred words on the third page.
On 23 December, two people in Edogawa Ward, Tokyo, were hospitalised with food poisoning. After analysing the vomited food, it was found that the patients had eaten food heavily contaminated with Staphylococcus aureus...
At first, this news did not attract much attention, and many people read it and then forgot about it.
But on 25 December, it was a different story.
The Tokyo Shimbun carried a follow-up report, and this time, unlike yesterday, the news was placed prominently on the front page.
Most importantly, the news had a breaking point.
After the interview, two food poisoning patients said that they both bought Matsuno Sushi in the early morning of the same day at a newly opened 7-Eleven convenience store in Edogawa District, and the other two people only drank milk and water.
Staphylococcus aureus contaminated food is sushi!
With a daily circulation of nearly one million copies, the news report in the Tokyo Shimbun immediately triggered huge public attention.
Major television stations, radio stations and newspapers sent their staff to the hospital where the patients were being treated to conduct interviews.
The 7-Eleven convenience store and Matsuno Sushi, the two companies at the centre of the storm, jointly held a press conference, claiming that there would be no problems with the production, transportation and sales of sushi. They also pointed out a suspicious point: why were only two people affected by food poisoning? Therefore, the specific truth still needs to be further investigated.
After the statements of 7-Eleven convenience store and Matsuno Sushi were reported by television and radio stations, public opinion was in uproar, and consumers had opinions.
7-Eleven's sales and customer traffic plummeted.
After learning the news, Toshifumi Suzuki laughed for several minutes. After enduring it for more than a month, he exploded. Using his resources, he gave an interview to TV Tokyo, where he fiercely criticized 7-Eleven, blasting them for having management problems and an arrogant attitude. He said that when problems arise, no company should shirk its responsibilities.
He also emphasised that there had been no problems with the Ito-Yokado convenience store's partnership with Matsuno Sushi for over eight years, but that there had been a food safety issue with 7-Eleven just over a month after it acquired Matsuno Sushi.
Toshifumi Suzuki's comments had a huge negative impact on 7-Eleven, while Ito-Yokado convenience store sales rebounded sharply.
This situation made Toshifumi Suzuki feel good, and he slept well that night.
But the next day.
Just when many newspapers were piling on 7-Eleven, the cover story of the Zhenri News caused another public outcry.
'Reversal! 7-Eleven is actually the victim!'
The headline was sensational.
And the detailed news that followed was even more sensational.
The content reads that the two food poisoning patients were actually being manipulated. They did not buy Matsuno sushi from 7-Eleven on the morning of 23 December, but Yamano sushi from Ito Yokado.
The reason why they falsely accused 7-Eleven in front of the media was because they accepted a hush money and false accusation fee from an employee of Ito Yokado, and threw dirty water on 7-Eleven and exposed it to the media.
At the end of the news, it was also written that 'Zennikki News' had obtained real and reliable evidence, which was supported by recordings. The recordings had been handed over to 7-Eleven and the police, and would also be announced to the whole island on NTV at 12:30 pm.
After seeing this news, Suzuki Toshifumi, who was still excited yesterday, panicked today.
The news did not name which Ito-Yokado convenience store, nor did it say which employee.
So although Suzuki Toshifumi was anxious as a person on hot coals, and wanted to know the truth immediately, he could only investigate urgently.
Just as he had not yet investigated the specific person, he received a piece of tragic news.
Tsuruta Kento, the manager of the Edogawa District Purchasing Department, was taken away by the police in handcuffs at his home early this morning.
The manager of the Edogawa District Ito Yokado convenience store next to Nishi-Kasai Station was also taken away by the police.
This tragic news caused Toshifumi Suzuki to nearly faint.
The police taking people away in handcuffs undoubtedly confirmed the veracity of the Zennihon Shimbun report.
Aware of the gravity of the situation, he immediately sent someone to the police station and then called Masatoshi Ito to report the situation.
However, at this point, any action on his part would be futile, and Xia Yu would not give him a chance to save the situation.
At 12:30 pm, NTV's viewership rating was the highest in Tokyo and second highest in the whole country.
During the live broadcast, a recording was played directly, in which the interviewees were Edogawa Ward Purchasing Department Manager of Ito-Yokado Convenience Store Tsuruta Kento and one of the patients Hasegawa Tetsuya.
If it was just a recording without a picture, it might have been questioned.
Immediately after the recording was played, there was a video interview with Tsuruta and Hasegawa, in which both men appeared to be in a bad state of mind.
Tsuruta was interviewed at the police station and admitted to having induced Hasegawa to falsely accuse the 7-Eleven convenience store. He also directly admitted that there had been a problem with the management of food at his convenience store, and that overnight sushi that had not been properly stored or destroyed had been sold to consumers.
The recording was made by Tsuruta Kento, who admitted in person and explained that the recording was made to facilitate taking credit to the leadership and also to make the company pay for it.
However, he lost his recorder on the way home, and he didn't know who picked it up. It finally ended up in the hands of 'Zhenri News'. He also said that he felt very panicked when he realized that he had lost the recorder yesterday afternoon, and he didn't think that his worries would come true today.
At the end of the interview, he looked guilty and remorseful, expressing remorse for his wrongdoing and wanting to apologise to the 7-Eleven convenience store.
Tetsuya Hasegawa, on the other hand, was interviewed in a hospital bed, but there were also police officers guarding him. He himself admitted to the content of the recording.
After NTV's report, all the consumers who had previously attacked 7-Eleven were furious. They all felt that their intelligence had been insulted. While feeling apologetic towards 7-Eleven, they vented their anger towards Ito-Yokado.
That afternoon, some consumers even demonstrated in front of the Ito-Yokado headquarters building, and Toshifumi Suzuki was afraid to show up at all.
December 27th.
On NTV news, there was a 10-minute segment that attracted a lot of attention.
The focus of the news was the 7-Eleven convenience store's large fresh food factory in Tokyo.
This is a fresh food factory that consumers can visit and monitor up close. The entire factory is dust-free, and all employees are required to disinfect themselves before entering. The factory is divided into separate areas for producing different fresh foods, ensuring consistent taste and hygiene.
The biggest highlight is that there are no dead ends in the entire factory, and there are cameras installed everywhere. In the factory hall, all the cameras are connected to the huge display above, so everyone can view the entire food production process through the cameras.
In addition to the cameras, there are also many factory buildings with specially installed glass, so consumers can watch the production process of fresh and cooked food up close through the glass in the corridors and aisles.
Fu Kai, the president of 7-Eleven, said in an interview that 7-Eleven invested heavily in building the island's first large-scale integrated fresh food factory in order to provide consumers who trust the 7-Eleven brand with the best quality and most hygienic food...
Finally, he also mentioned the previous crisis, saying that although there was no evidence when the crisis broke out, he believed in the company's employees and management system, and the facts proved that the company's employees had not let him down.
7-Eleven will always be at the forefront of convenience stores on the island. Adhering to the business philosophy of 'innovation and dedication', it will create a warm home for consumers. He also welcomes all consumers to monitor and advise 7-Eleven...
After this news broadcast, the 7-Eleven brand was completely established.
In particular, the initiative of a fully transparent fresh food factory won the support of all consumers.
The previous gloom was swept away, and 7-Eleven gained a large number of customers again. Store traffic and turnover rebounded, and the average daily turnover per store directly soared to 812,000 yen!
In contrast to the prosperity of the 7-Eleven convenience store, Ito-Yokado's convenience store became the target of consumers' spurning. Customer flow and turnover plummeted, and the Ito-Yokado brand was tarnished, infuriating Suzuki Toshifumi and Ito Masatoshi to the point of vomiting blood.
Although they suspected that it was a conspiracy orchestrated by 7-Eleven, the key figure, Tsuruta Kento, insisted that he was the one who did it, and there was no way they could turn the tables.
It is also impossible to use the same or similar tactics to pit 7-Eleven against. With the aura of a victim and a fully transparent fresh food factory under the scrutiny of the whole society, if there are any problems with 7-Eleven's fresh food, consumers will not believe it at first, and they will even actively suspect it as retaliation.
This competition, which once affected the entire convenience store industry, has made 7-Eleven the biggest winner!
The Ito-Yokado Group behind the Ito-Yokado convenience store chain saw its stock price plummet as a result. Xia Yu's side took an early short position, making a profit of 27.48 billion yen. Not only did they earn back the investment in acquiring the 11 fresh-cooked food factories, they also made an additional 10.74 billion yen.
Just as the 7-Eleven convenience store was reaping its victory,
The chaotic situation in the island's political arena finally came to an end.
The Liberal Democratic Party finally chose to form a coalition government with the Sōsei-kai. The two parties together had 247 seats in the House of Representatives, more than half of the seats. The Liberal Democratic Party took the position of the Speaker of the House of Representatives, and the position of the Deputy Speaker was taken by the Sōsei-kai.
In the domestic cabinet, Yasuhiro Nakasone remained the Prime Minister, and Noboru Takeshita became the Deputy Prime Minister and Minister of Finance.
In addition, they also obtained the corresponding ministerial posts of the four ministries of Agriculture, Forestry and Fisheries, Transport, Posts and Telecommunications, and Education.
The smoke screen of the additional Defence Minister position proposed during the negotiations greatly helped the Jiyūkai obtain five ministerial positions.
Although Yasuhiro Nakasone was a right-winger, Noboru Takeshita and his Sōsei no Kai were left-wingers. Xia Yu's Ministry of Education was now under his control, which would be very convenient for the publishing industry in the future.
On New Year's Eve 1984, Xia Yu boarded his private jet, Fengshen, and set off for home...
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