章節 1262: Chapter 1262: 7-Eleven reopens
The Ginza subway station in Tokyo is one of the busiest in Tokyo, with a particularly high flow of people.
Naturally, the area around Ginza Station is full of small and medium-sized shops or restaurants with clean environments and beautiful decorations, complete with a full range of facilities. It can be said to have everything you need for eating, drinking and entertainment, and it gives office workers a sense of relaxation when they pass by after a day's work.
7-Eleven has been deeply rooted in the Tokyo area, so naturally it would not miss such a place. Since December 1974, there has been a 7-Eleven convenience store just outside Ginza Station.
However, on November 11th,
many office workers in a hurry who wanted to buy some milk and bread unexpectedly discovered that the location of the 7-Eleven convenience store had changed.
The exterior of the store they had been frequenting had completely changed, and the name had been changed to 'Ito-Yokado Convenience Store'.
And just ten metres away, a very familiar '7-Eleven convenience store' appeared.
Both convenience stores were about the same distance from the subway station exit.
After hesitating for a moment, many people chose to go into the 7-Eleven convenience store.
For many people, habits accumulated over the years and recognition of the 7-Eleven brand cannot be easily changed.
Of course, the brand is only an important factor in getting customers into the store, and whether customers can be retained depends on the quality of service and product quality.
On the day of the opening, Xia Yu walked into the convenience store with Fu Kai and his bodyguards in plain clothes.
'Welcome to 7-Eleven!'
As soon as he walked in, Xia Yu noticed that there were dozens of people in the store selecting goods. He casually walked around the store, selecting goods on the way.
When he passed by a beautiful waitress wearing a uniform with the 7-Eleven logo, she stopped what she was doing, stood to the side, and said in a sweet voice, 'Welcome to 7-Eleven.'
Xia Yu smiled back and continued walking. He stopped at the corner and looked back. He noticed that the pretty waitress continued working, but whenever a customer passed by, she would move aside a little and smile to say hello.
And every customer, even if they didn't smile back, would have a little more of a smile on their face after walking past.
'This is good service!'
Xia Yu commented softly.
Fu Kai, who was next to Xia Yu, couldn't help but smile.
Afterwards, Xia Yu continued to observe in the store. When he finally left, he bought some things to pay at the checkout, observing the cashier's work up close.
Amid the sweet voice of the beautiful waitress saying 'welcome back', Xia Yu walked out of the 7-Eleven convenience store, stopped near the entrance, and briefly asked some questions of the customers leaving the store.
After asking more than 20 people in a row, Xia Yu took Fu Kai to the 'Ito Yokado convenience store' 10 metres away, and they came out again after more than 10 minutes.
The whole time, Fu Kai followed Xia Yu.
He just didn't speak, and he didn't dare to make a sound either. Although he was confident, as long as the chairman didn't comment, his heart wouldn't completely settle.
'Not bad, in terms of hardware facilities and services, it is not inferior to the Ito Yokado convenience store, and customer reviews are also quite good.'
On the way back in the car, Xia Yu commented with a smile.
Fu Kai's slightly suspended heart finally landed smoothly, and he said humbly, 'Thank you for your recognition, I will continue to work hard.'
'Well, yes, you still need to continue to work hard. Today is just the beginning, and Ito Yokado Convenience Store will definitely not remain indifferent next time,'
Xia Yu said with a slight nod of his head.
Fu Kai's face became solemn, and he nodded heavily.
In fact, a few days ago, the Ito Yokado Group took action, publicising the change of brand through the media, and emphasising that the quality and service would remain the same.
They hoped to retain as many consumers as possible in this way.
As it turned out, this measure by the Ito Yokado Group had a certain effect.
This was evidenced by the customer flow at the Ito Yokado convenience store today, and the content of the conversations between customers and store staff.
However, Xia Yu does not expect this kind of brand poaching to be able to defeat Ito Yokado convenience stores.
If it were really that easy, the original island country 7-Eleven convenience store would not have been able to maintain its position as the leader of the island country chain convenience store, and it would still be standing strong in the face of various competitions, and it is still developing rapidly.
Xia Yu's goal has always been to establish his own convenience store in the island nation and seize the success that Ito Yokado Group has cultivated over the past decade.
After nearly two months of hard work, Fu Kai finally achieved the feat of opening 100 7-Eleven convenience stores at the same time today. In order to concentrate his efforts, all 100 convenience stores are centred in Tokyo and radiate outwards, which is convenient for speeding up distribution efficiency and controlling costs when there are not many stores.
Xia Yudu was amazed that this had been achieved from scratch in just two months, but after today's field visit, he was satisfied with what he had seen for himself. Fu Kai had indeed lived up to his expectations.
Before he knew it, the car stopped in front of the headquarters of Xia Yu's 7-Eleven convenience store chain, Island Branch. After Fu Kai got out of the car, Xia Yu gave him a final piece of advice:
'The opening event will last for three days, and with the help of the event, the turnover for these three days should not be bad. But the most important thing is the fourth day after the event. You have to get people to do a good job of collecting statistics in all aspects, and show them to me then.'
'At the same time, you have to pay close attention to the movements of the Ito-Yokado convenience store. At the beginning, they will definitely be watching the situation as well. If there is anything, you must respond as soon as possible. If you need assistance from other resources, just let me know.'
'Thank you, Chairman!'
Fu Kai nodded solemnly in thanks.
'Well, I'll be going now.'
'Take care, and have a safe journey.'
With Fu Kai's concerned gaze, the car started up again and disappeared into the traffic.
...
The 7-Eleven convenience store is a 24-hour convenience store. In order to accurately count sales data, Fu Kai stayed at the company until 12:30 a.m. the next day. The sales data for 100 convenience stores was finally released after intensive calculations.
The turnover of the 100 stores on the 11th reached 85.42 million yen, and the average daily turnover of a single store was 854,200 yen, with the highest turnover reaching 1.241 million yen.
As soon as the data was calculated, all the employees of the 7-Eleven convenience store chain who had been working overtime could not help cheering.
Although there was a bonus for the opening event, the result on the first day was still beyond the revenue situation during the Ito-Yokado Group's management period, and it was considered a good start.
The next day, the total revenue of the 100 stores reached a new high of 90.17 million yen, and the store with the highest turnover reached 1.384 million yen.
However, on the third day, the revenue figures declined, with the total revenue of the 100 stores falling below 90 million yen. However, it was still higher than the first day, reaching 86.23 million yen, and the store with the highest turnover reached 1.318 million yen.
The revenue figures for the three-day event period were very good.
However, the most crucial day was the first day after the event, which was the fourth day of the opening.
The revenue without the event bonus was the best indicator of the market's true situation for the 7-Eleven convenience store.
At a little after midnight on November 15, the Ito-Yokado Convenience Store Co., Ltd. and the 7-Eleven Convenience Store Island Branch in Tokyo were brightly lit.
Fu Kai could not sit still in the office, so he went directly to the sales accounting department to watch his subordinates calculate the data.
As the minutes ticked by, Fu Kai anxiously waited for the results to be calculated.
'President, the data is ready.'
'Quickly give it to me!'
Without further ado, Fu Kai took the detailed data list directly from his subordinate.
When his eyes fell on the bottom line of numbers, a smile of relief appeared on his face.
每周推薦票狀態
-- 推薦票
榜單 
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