章節 1161: Chapter 1161: The Greatest Crisis
Atari's headquarters, in the office of Vice President Willie Rex, who oversees the marketing and sales departments.
Willie Rex is listening to a report from the marketing manager, Porter Cotton. From his solemn expression, it can be seen that he is not in a good mood.
In fact, no one would feel good if they learned that the sales feedback on their company's products was not good, and that many consumers were even asking for a refund.
What's more, he is in charge of the marketing department and sales department. He bears the greatest responsibility!
Now that there are sales problems, he is the one who is facing the greatest pressure!
'...'
'President Rex, yesterday I only received a small number of calls, but today, the phone in my office has not stopped ringing. They are all calls from dealers, reporting poor sales and asking for refunds!'
'I can only stall for time now, I'm too afraid to answer the phone, because the ones calling are the stronger dealers. The calls from the average dealers are answered by someone else, and I've already found out that it's just as bad.'
'Yesterday we received an order for 267,000 copies of the E.T. game cartridge, but as of today, before I arrived, we've only received 33,000 orders for the game cartridge, and not a single order for the console. It's a complete cliff-edge drop, there's a huge problem in the market...'
After Potter Cotton finished his report, Willy Rex said with a stern face, 'Now you accompany me to the nearest game retail stores and take a look.'
'Okay.'
After that, Willy Rex and Potter Cotton successively went to several nearby game retail stores within an hour, and the sales situation they saw with their own eyes made them look very unpleasant.
It's Christmas, and sales are booming in the game retail stores, but there's a huge difference between the number of people in the Atari game sales area and the Taiko game sales area...
After returning to the company, Willie Rex left Potter Cotton behind and went straight to the office of the company president, Ray Kassar.
'President, we're in big trouble!'
As soon as he entered the office, Willy Rex got straight to the point, and the first words he spoke made Ray Casal's face freeze in a smile.
Calmly, Ray Casal asked Willy Rex to sit down and inquired, 'Willy, what's the big problem?'
'Isn't "E.T. the Extra-Terrestrial" selling well?'
Willy Rex shook his head and said, 'President, that was just the day before yesterday. The number of orders has plummeted in the past two days. Yesterday, we only received 267,000 orders for the E.T. game cartridge. So far today, we have only received 33,000 orders for the game cartridge, and we have not received a single order for the game console!'
Ray Casar frowned, and the wrinkles on his forehead were so deep that they could have killed a mosquito.
But Willy Rex, wanting to impress Ray Casar with the current situation in the market, continued on his own: 'The marketing department has received many calls from distributors returning goods over the past two days, and especially today, many large distributors have complained to our company, demanding a return of goods or threatening to terminate our cooperation.'
'To get a true picture of the situation, I just went with Marketing Manager Bert Cotton to four game retail stores in the area. At each store, consumers were demanding a refund from the dealer, and they were very angry about our 'E.T. the Extra-Terrestrial' game cartridge. Many were shouting abuse about the poor quality of the game.
'The dealers have now put our game cartridges and game consoles further back, and put Tiangong Electronics' game consoles and cartridges in the best display cases.
'Some dealers have even gone so far as to offer to exchange the Tiangong video game cartridges for the returned goods in order to avoid trouble.'
'We're really in big trouble. We've already lost this Christmas sales battle...'
Ray Casar took a deep breath to suppress his anxiety and panic for the time being.
He frowned and thought for a long time, and said, 'Listen, Willie, it's Christmas today, you must first stabilise all the distributors, they are our most important resource.'
'You let them sell for now, and if any consumers ask for a return, you let them direct them to exchange for one of our other game cartridges.'
'Regarding the "E.T. the Extra-Terrestrial" game cartridge, you tell them that our company is urgently discussing measures and will give them an answer as soon as possible.'
'Be sure to stall for time. We should believe that although some consumers are asking for a return, there are definitely others who will like our game. If we can sell one more copy, even if we later agree to their return, we can minimise our losses a little. Do you understand?'
From his words, it can be seen that Ray Casar doesn't take consumers seriously at all and is still thinking of exploiting innocent consumers.
Willi Rex opened his mouth to try to persuade him, but then thought about the company's past few years of glory under Ray Casar, as well as his prestige within the company and the trust his parent company placed in him, and he could only swallow his words back down.
Anyway, he had already reported the situation to Ray Casar clearly. The problem was with the quality of the game, and the responsibility was no longer with him.
He could only do his best to keep the people below him from panicking and to keep the dealers calm.
'I understand. I'll do my best.'
'I'll get back to work.'
With that, Willy Rex got up and left Ray Cassar's office.
...
For this Christmas battle, Fok Kin-ning came to the United States in person.
At the American branch of Tiangong Electronics Group, Fok Kin-ning listened to the news that the employees had reported back from all over the United States, and his heart was full of surprise.
The chairman was indeed omniscient, and the opportunity for Tiangong Electronics Group to step on Atari had arrived!
He could also imagine that Atari must be in a terrible mess at this time.
The longer the delay, the better it would be for Atari.
Therefore, Fok immediately called a meeting with the senior management and issued a series of secret tasks.
Early the next morning, after Christmas, thousands of consumers gathered in front of the Atari headquarters in Los Angeles, holding various protest signs and staging a huge protest against Atari. The nearby American police quickly gathered to maintain order.
'Damn Atari, you're a liar!'
'Boycott the rubbish game manufacturer and give us a good gaming environment!'
'Refund the money! Refund the money!'
'Damn Atari, you're a liar! ' "Boycott the rubbish game manufacturer and give us a nice gaming environment!" 'Give us our money back!'
'You scammers, give us our money back for the game console and the cassette tapes!'
...
It so happened that Atari was surrounded by the headquarters of major American media companies, and the loud protest naturally attracted the attention of these media companies.
One after the other, reporters carrying long cameras and short cameras rushed over, constantly filming the protest and occasionally interviewing the protesters.
Seeing this, the few thousand protesters became even more passionate in their protest, trying to use the power of the media to awaken game lovers across the United States to boycott Atari.
Meanwhile, in the Atari building,
Ray Kassar and the other senior executives could see all the scenes below through the floor-to-ceiling windows.
Everyone realised that Atari had encountered its greatest crisis since its establishment!
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