章節 1096: Chapter 1096: A Whack at Forbes
Early that morning, Xia Yu got the newspaper and magazines from his mailbox.
He only glanced at the Economic Weekly before putting it aside. He had already read the list before, and it was no big deal to read the rest of the magazine later.
He immediately opened Le Figaro, and the headline on the front page read: 'World's Richest Man Has More Than 100 Billion US Dollars in Assets, and He's French!'
If any Frenchman saw this headline, the vast majority would be interested.
There are very few people who are not interested in wealth!
Xia Yu read the entire report with interest. The quality of the article was of course beyond reproach. Le Figaro was, after all, the number one newspaper in France, and it could not maintain such a market position without being of sufficient quality.
The news report also highlighted 'Economic Weekly' and included some of the 'Global Rich List' and 'World's Top 500 Companies' lists, with a special note that they had been authorised for reprinting.
Of course, it was inevitable that the Economic Weekly would be given a high hat, and Le Figaro deeply understood the essence of the saying 'fame is blown up'.
In addition to the headline news, there was also a lot of content about the Economic Weekly throughout the entire Le Figaro, such as an analysis of how many French companies were on the Fortune Global 500 and what that meant; and how many French people were on the Forbes Global Rich List, what percentage of total assets they accounted for, and what their global ranking was...
Xia Yu was very satisfied after reading it.
A report like this one in Le Figaro, which is half-covering the story, can definitely have a huge recommendation effect on Economic Weekly. And there are many praises in the report, which highly praise these two epoch-making global lists of Economic Weekly, and can definitely arouse the curiosity of readers.
Xia Yu can assert that the Figaro's assistance alone can bring at least 300,000 copies of the Economic Weekly, making the Economic Weekly a medium-sized magazine in France in one step. As for how high the upper limit can reach, it depends on the actual sales volume in the following week!
In France, in addition to the Figaro's coverage of the Economic Weekly, the French Mirror Group has 58 newspapers, and many of these newspapers are also reporting related news.
The situation in France is just a microcosm of Yan Wenhan's global promotional efforts for Economic Weekly.
The United States, New York!
Forbes Group.
The current president, Malcolm Forbes, who is in his sixties, went straight to the data analysis department to get to work as soon as he arrived at the company.
Since following up on the Economic Weekly from Asia and publishing the Forbes US Rich List over a year ago, Forbes magazine sales have been rising. And because Forbes magazine has been operating in the US for over 60 years, it has deep roots. So although Economic Weekly has the upper hand in Asia, it is still no match for Forbes in the US.
However, since the publication of the Forbes Rich List, Malcolm Forbes has realised that this is a very good business plan. If it is done well and becomes world-famous, it will be enough to make Forbes surpass Fortune.
His talented son, Steve Forbes, the current deputy editor-in-chief of the company, also agrees with him.
Therefore, a year ago, Malcolm Forbes began to expand the company's editorial and analysis departments in an attempt to create two truly global lists.
Once the plan was discussed, it received high support from all the executives, and the plan was then included in the company's top secrets. The entire company is working towards the set goal.
After nearly a year of hard work, there have been huge results!
Although the company has thus spent huge amounts of money and resources, in Myron Forbes' opinion, it is all worth it.
Just six months from now, when the two global lists are released, it will be harvest time, and all the hard work will be rewarded many times over!
After inspecting the progress of the work, Malcolm Forbes encouraged all the staff and then left to go to his office.
However, as soon as he returned to his office and sat down, a sound of hurried footsteps came from outside the door. He frowned slightly, pushed his glasses up his nose, and stared at the door.
When he realised that it was his son Steve Forbes who was standing there, looking flustered, a sinking feeling came over Malcolm Forbes. He looked at the magazine and the rolled-up newspaper that his son was clutching, and a feeling of inexplicable annoyance rose up in him.
'Steve, what's happened that's got you so flustered?'
Hearing his father's question, Steve Forbes gasped and said, 'Father, our plan is going to fail. "Economic Weekly" has already released the "Global Rich List" and "World's Top 500 Enterprises Ranking"!
At first, Myercon Forbes didn't react, and after a moment of stunned silence, he suddenly stood up, supporting himself on the table with both hands, his fingers tensing, and the veins on the back of his old hands bulging.
'Steve, what did you say? Say it again!'
'Father!'
'Hey, just read it!'
Steve Forbes shouted anxiously, and with a long sigh, he placed the magazine and newspaper in his hands directly in front of his father.
Malcolm Forbes picked up the magazine with a grave expression on his face. When he saw the words 'Global Rich List' and 'World's Top 500 Companies' on the cover, he was dumbfounded, as if someone had hit him on the head.
It was actually 'Economic Weekly'!
His hands trembled a little, but he turned the pages quickly, anxiously looking for the two lists in the magazine.
In no time, he had turned to the 'Global Rich List' and the four richest people in the Middle East were at the top, the Saudi family with assets of 117 billion US dollars!
He quickly looked down, trying to suppress his desire to collapse.
The lower he looked, the more his face fell, as if his father had died!
The rich people on this list really are from all regions and countries around the world. Some of them look familiar to him, because his company has collected information on these people. This is truly a global list of the rich!
This is what they are doing with all their strength!
Then he saw the list of the 'World's 500 Largest Companies'.
The American giant IBM is ranked first in the world, and the next companies are from the UK, France, West Germany, island countries, Spain... a series of countries, and they are all world-renowned multinational companies!
With his many years of professional experience and knowledge, Myron Forbes immediately had an accurate assessment of this list.
This is a more complete ranking than the Fortune 500 and Fortune Global 500 lists!
Wait!
Just then.
Myron Forbes saw a line of captions at the bottom of the list.
It said, 'This list ranks the world's largest and most powerful public companies based on four indicators: revenue, profit, assets and market value.
In an instant, Myerkon Forbes could no longer hold back, and his composure completely collapsed!
He slammed the Economic Weekly on the table, slapped the table with a loud noise, and completely disregarded his image, screaming like a shrew.
'Shit!'
'#¥%#%#¥...¥&'
'The company has spies!'
'This shameless bitch definitely plagiarised us...'
Steve Forbes was shocked. When he saw his father, who was red in the face and breathing heavily, he hurried over to him, put a hand on his shoulder and kept reassuring him.
'Father, don't get so angry, take care of your health, sit down first!'
After letting off steam, Mykon Forbes felt as if all his energy had been drained from his body, and he slumped in his chair, a bitter and desperate look on his face.
'Father, are you okay? Do you want to go see a doctor?'
Steve Forbes asked his father with concern.
Malcolm Forbes shook his head slightly with a sad face, and he didn't even want to speak. He ignored the 'Economic Weekly' magazine lying nearby, and picked up the unopened newspaper with trembling hands.
As soon as he opened it, he recognised it at a glance: it was 'USA Today', currently the newspaper with the highest sales in the United States.
However, the bold headline on the first page dealt Malcolm Forbes a heavy blow.
'The world's most authoritative rich list and corporate rankings are being released today. Which ones are familiar to you?'
'USA Today' is actually advertising for "Economic Weekly"?
Myron Forbes' breathing became more and more rapid. He suppressed the urge to tear up the newspaper and read the news report to the end, after which he tore 'USA Today' into pieces.
Then he picked up a copy of the 'New York Daily News' and tore it up after reading it for less than a minute.
Steve Forbes, who was standing nearby, had never seen his father so out of control, but this time, he understood perfectly.
This issue of 'Economic Weekly' destroyed all the efforts of the Forbes Group over the past year!
With 'Economic Weekly' as a role model, what way out is there for their 'Forbes' magazine?
The selection criteria for companies in 'Economic Weekly' are actually the same as the secret list they produced. If they at 'Forbes' dare to publish it in half a year's time, they will definitely be labelled as plagiarists, which he absolutely cannot tolerate!
Not only that.
If Economic Weekly were allowed to operate for half a year, it would eat up a large part of the market, and Forbes would definitely not be able to compete.
After all, USA Today and the New York Daily News actually reported related news on the same day as Economic Weekly's release, which shows that they knew the details at least yesterday.
This shows how powerful the resources that Economic Weekly can mobilise are, and their Forbes Group is definitely no match.
The initiative has been taken by the other party, and they don't have as many resources as the other party, so how can they compete?
For a while, both father and son were silent, and a negative and dull atmosphere filled the entire office.
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