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70.96% Rebirth of the Strongest Tycoon / Chapter 1089: Chapter 1089: 13 billion francs of support!

章節 1089: Chapter 1089: 13 billion francs of support!

'Knock, knock!'

'Come in!'

Xia Yu, who was reading a magazine with interest, heard the knock on the door and said without looking up.

When he heard the footsteps, Xia Yu realised that the person was not far away from him, so he looked up and saw that it was Léo Martin.

'Léo, what is it?'

Xia Yu put down the magazine in his hands, smiled faintly, and asked kindly.

'Boss, I have something I want to ask you about.'

'I have just returned from the LVMH Group, and Alain Chevalier has proposed something to me that I think you need to decide,'

said Léo Martin truthfully.

Xia Yu's eyebrows slightly raised, a little curious about what Alain Chevalier, who was currently busy integrating the two companies, would have to say.

He said with a faint smile, 'Go ahead!'

Leo Martin immediately said, 'Boss, Alain Chevalier said that you had previously talked to him about the group's development plan. Now that LVMH is very strong in the wine market and the luggage market, after integrating resources, the growth rate of business development will increase somewhat, but because the business has developed to a certain extent, the main thing is to seek progress while maintaining stability.'

'So he wants to find a fulcrum in the perfume market that will allow the group's revenue to grow rapidly.'

Upon hearing this, Xia Yu suddenly laughed, 'Did he mention the Bussac Group?'

Leo Martin was taken aback, but suppressed his inner doubts and immediately nodded, saying, 'Yes!'

Then he gave a detailed account of the situation: 'Alain Chevalier proposed that LVMH acquire the perfume division of the Boucheron Group.'

'Originally, Moët Hennessy Wine Group was the main distributor of Boucheron Group's perfume brands and knows them very well.'

'Now the merged LVMH Group has 64 stores, and a large part of the customers in the luxury luggage market overlap with those in the perfume market. He is planning to integrate the perfume sales department of LVMH Group with the sales department of Louis Vuitton. It is estimated that perfume sales will increase significantly. If the perfume department of the Bussac Group is acquired, it can greatly reduce costs and promptly adjust production and sales.'

Xia Yu smiled and said very decisively, 'I agree!'

Leo Martin didn't expect his boss Xia Yu to be so decisive, and it left him speechless for a moment.

But he quickly recovered and said to Xia Yu, "Boss, shall we start making arrangements for the acquisition plan now?'

Xia Yu didn't immediately agree, and after thinking for a moment, he asked, "Leo, do you have any information on the Bussac Group?'

Without hesitation, Léo Martin said, 'I remember that I have it. I collected information on the entire financial market before. The Bussac Group is a listed company, so logically I couldn't have not collected any information. Shall I go get it?'

'Go get it!'

As soon as Xia Yu finished speaking, Léo Martin apologized and then exited Xia Yu's office.

After about 15 minutes, he returned to the office in a hurry, with additional information in his hands.

'Boss, I've brought the information on the Bussac Group for you to review!'

After saying this, Leo Martin handed the information to Xia Yu, who took it without any fuss.

Before Xia Yu looked at it, Leo Martin added, 'Boss, the information was collected last month, but I've just specially revised the market value and disclosed shareholding structure of the Bussac Group. Most of the other information is still from last month.'

'Hm!'

Xia Yu gave a light hum, didn't comment, and flipped through the information on the Bussac Group.

The Bussac Group is a large listed company in the textile sector in France. Its main business is ready-to-wear clothing production, clothing brand OEM, home textile production, chemical fiber raw material processing, etc. The entire group has more than 30,000 employees.

However, these 30,000-plus employees are not good employees. They are already dissatisfied with the company's treatment and benefits, and the employee union is causing trouble, so the market value of the Bussac Group has been greatly affected.

Of course, the employees' strikes are not the main reason for the decline in the company's market value, but at best they are just a contributing factor.

The real reason is that the company's revenue and profits are in trouble, leading the capital market to collectively bear a negative view of the Bussac Group.

Currently, the Bussac Group has total assets of 5 billion francs, but its liabilities amount to 3.6 billion francs. The market value of the Group has fallen to more than 620 million francs, a decline of more than 90% compared to its peak market value in previous years!

So in fact, the Boucheron Group is a large listed company with a market value lower than its net assets, and its value is undervalued!

However, considering the welfare and regular wages of more than 30,000 employees, and the Boucheron Group's net loss of 183 million francs in revenue last year, coupled with the high debt, the prospects for the Boucheron Group are very bleak.

It can be said that the Boucheron Group is on the verge of bankruptcy!

A market value lower than net assets is understandable!

This information stimulated Xia Yu's memory. He vaguely recalled that the Bussac Group did go bankrupt in the end, but the French government stepped in to take over and find someone to take over. In the end, Bernard Arnault, who was later hailed as the 'Napoleon of the fashion industry,' took over the entire group for 400 million francs, and squeezed out all the value of the Bussac Group, allowing his own capital to increase nearly tenfold, which later enabled him to acquire the Moët Hennessy wine group and the LVMH group.

Since he had already snatched the LVMH Group from Bernard Arnault, he might as well get rid of the Bussac Group, on which he had built his career, early, so that LVMH would have one less strong competitor in the future.

What's more, if the Bussac Group is acquired and handled properly, it will indeed be profitable!

Bernard Arnault, a non-financial person, has gained ten times his money through capital operations, so there is no reason to believe that a professional investor like Bright Fund will perform worse than him!

Even if Bright Fund gives up on the acquisition halfway through, it was still able to acquire perfume brands such as Dior, Labs and Roc, which is also excellent.

'Dong... dong... dong...'

Xia Yu fell into thought unconsciously, pondering how to maximise benefits. As he pondered, the middle knuckle of his hand rhythmically tapped the table, making a sound.

Leo Martin remained patient and waited quietly.

A long time passed.

Xia Yu came back to his senses.

He looked at Leo Martin and decisively commanded, 'Leo, the current market value of the Bussac Group is lower than its net assets. Although it is in the red, it also has extremely high acquisition value.'

'You have someone make a complete plan. The first step is to suppress the share price of the Bussac Group as soon as possible, and then fully acquire the Bussac Group and delist it.'

'After delisting, the perfume division will be immediately spun off to LVMH Group. As for other assets, you will let the team spin them off and sell them according to the situation and from the perspective of maximizing profits. As long as you find the companies that are most in need, you will definitely make a considerable income.'

When Xia Yu spoke so bluntly, several ways of operating came to Leo Martin's mind subconsciously.

If the plan was executed smoothly as the boss said, he was 80% sure that he would make a profit of more than 3 billion francs!

If he's lucky, he might even make 4 or 5 billion francs.

After all, the Bussac Group is a giant in the textile industry, with more than 30,000 employees alone. At its peak, its market value once exceeded 8 billion francs. Even if it has been on the decline for several years, it is unlikely to lose the foundation it has built up over the past century!

The recent acquisition and integration of the LVMH Group has greatly strengthened the Bright Fund's strength. This kind of major move has also made him addicted. Although this current move by the Bussac Group is much simpler and relatively small in scale, it is still a very worthwhile project.

With excitement in his heart, he loudly responded, 'Boss, I'll get right on this plan.'

Seeing the impatient expression on Léo Martin's face, Xia Yu felt a little amused.

Just as he was about to send him away, Xia Yu suddenly thought of something.

He took another list from the drawer that he had just made last night and handed it to Leo Martin, once again saying, 'Leo, in addition to acquiring the Bussac Group, you are arranging for someone to secretly acquire the stocks of the companies already listed on this list. For the unlisted companies, you are to collect information and prepare preliminary acquisition plans.'

Leo Martin took it and glanced at it, his eyes immediately brightening several degrees, and his already excited mood surging even more.

His boss kept surprising him with one surprise after another. Fortunately, his heart was strong, otherwise an ordinary person would probably faint from excitement.

Xia Yu smiled slightly and said softly, 'Leo, I will have someone transfer another 5 billion francs into the company's account at the Banque Nationale de Paris. You must make full use of Le Mir's connections. Given these francs and our previous cooperation, his attitude will be even more positive.'

'Without any accidents, these 5 billion francs will be the last money to be transferred into the company's account this year. You must make full use of it!'

Leo Martin was extremely surprised to have received another 5 billion francs in funding from his boss, but then he realised that it was the last payment for the year, and a feeling of regret arose in his heart.

However, on second thought, since his boss had arrived in France, he had already injected 8 billion francs into the company several times.

Together with the 5 billion francs now promised, the total would be as high as 13 billion francs!

The capital injected by the boss alone has multiplied the company's total assets several times over!

What's more, this capital is self-owned capital. As a financial company, Bright Fund has access to such a huge amount of capital, which is enough to leverage even larger amounts of capital. As an employee, he also needs to make full use of the resources of other banks to create more value for the boss.

He took a deep breath, nodded solemnly, and said, 'Boss, I will make full use of this capital. Please rest assured!'

'Hm!'

'Go!'

After saying this, Xia Yu waved his hand and then picked up the magazine in his hands again and started reading.

Leo Martin got up and subconsciously glanced at the magazine in Xia Yu's hands a few times. The keywords on the cover aroused his curiosity.

'Economic Weekly'?

'Global Rich List'?

Since when did Paris have such a magazine?

How come he didn't know about it?

With doubts, Leo Martin left the office...


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