章節 1080: Chapter 1080: A lightning war
Early the next morning, Xia Yu finally arrived at the premises of the French branch of Guangming Foundation, located in the 2nd arrondissement of Paris around the Paris Stock Exchange.
Leo Martin tactfully called a meeting of the company's senior management, where he formally introduced Xia Yu to all the executives as the major shareholder and director of the British parent company, and announced that Xia Yu could mobilise all the company's resources and interfere in all matters.
Although Leo Martin did not announce Xia Yu's status as the boss, these statements alone were enough to make all the company's executives remember Xia Yu's name and treat him with sufficient respect.
After the meeting, Xia Yu, accompanied by Leo Martin, toured the company, gaining a detailed understanding of the company's investments and key businesses in particular.
The morning passed in a flurry of activity.
In the afternoon, Xia Yu called Leo Martin into his office alone and gave him some instructions.
'Leo, next, the company will create a pillar in each of the three areas of French fashion, wine, and retail. The immediate goal is only one: to become number one in all three areas in France!'
Seeing Xia Yu raise his finger with a relaxed expression, Leo Martin was taken aback. He had not spent much time with Xia Yu, so he was inevitably taken aback by Xia Yu's style.
Xia Yu didn't care about that, and continued, 'I know that the French branch doesn't have a lot of money, so I will directly allocate the funds to achieve these strategic goals. You just need to fully cooperate with me to achieve these goals.'
'Any questions?'
Leo Martin was overwhelmed with joy and shook his head vigorously, shouting, 'No questions!'
The boss is truly the boss!
His words and actions are so domineering!
It seems that the France branch of the Bright Foundation, which he is in charge of, is about to rise strongly!
This opportunity must be firmly grasped, and while the boss is still in France, as much support as possible should be obtained from him.
Xia Yu nodded slightly in satisfaction, then threw a plan onto the desk, indicating for Leo Martin to pick it up.
'Leo, you keep this and read it carefully.'
As he opened it, Xia Yu instructed, 'This is the plan I have come up with for the time being. The top two priorities are to acquire Moët Hennessy and Louis Vuitton.'
'You must form an acquisition team by tomorrow, gather detailed information on these two companies as quickly as possible, and prepare a preliminary acquisition plan for me. I will personally oversee this acquisition.'
'In addition, you must arrange for the departments to investigate the market and company conditions in the corresponding fields based on the plan. I hope that when I need the relevant information, you can provide it immediately.'
'Any questions?'
Leo Martin of course unconditionally agreed. After all, Xia Yu's resolute and forceful attitude was unmistakable, and this was the first thing the boss had actually done. Besides, it wasn't difficult to complete these tasks; the key was to do them well and make a good impression on the boss.
With a serious face, he said without hesitation, 'Boss, I guarantee that I will complete the task!' A smile appeared on Xia Yu's stern face, and he nodded slightly, saying, 'Well, I'll see how you do!' 'You hurry up and get to work!' 'Okay, boss, I
With a serious face, he said without hesitation, 'Boss, I guarantee that I will complete the task!'
Xia Yu's stern face broke into a smile, and he nodded slightly, saying, 'Well, I'll see how you do!'
'You hurry up and get to work!'
'Okay, boss, I'll go down first!'
After saying this, Leo Martin slowly exited Xia Yu's office.
Five days passed in a flash...
When Xia Yu arrived at the office early in the morning, Leo Martin came to his office with a confident smile and a steady pace to submit his tasks to him.
'Boss, here is all the information you asked for on Moët Hennessy and Louis Vuitton,'
'Here is the list of members of the acquisition team, as well as the acquisition plan they have made. Please review it.'
Xia Yu glanced at the relatively thick materials and realised that he would need at least an hour to read them.
He had no intention of wasting Leo Martin's time.
He gave Leo Martin a smile of approval and said, 'Not bad, I'll finish reading it first and then let you know. You can go back to your other work.'
'Okay!'
After Leo Martin left, Xia Yu opened the files on the two companies.
The first choice was the LVMH Group, which was now a large French wine group and ranked third in the French wine market.
After all, there are many different types of wine in the market, including champagne, brandy, red wine, aniseed liqueur, etc.
Moët Hennessy is the market leader in two of these categories: champagne and brandy.
It is worth mentioning the history of Moët Hennessy.
The company was formed in 1971 by the merger of Moët & Chandon, the leading champagne producer, and Hennessy, the world leader in brandy.
Although the two companies have merged, they mainly share business channels and resources, and in fact, each company still produces its own wine internally, which ensures that there is no confusion in production and guarantees the quality of the wine.
As of last year, Moët Hennessy had a total of 664 hectares of vineyards, and the various champagnes produced accounted for a quarter of all French champagne exported!
Hennessy is not far behind, although it directly owns only 585 hectares of vineyards, it has signed contracts with 25 vineyards to supply all the grapes produced to it.
In terms of production, Hennessy also owns 28 distilleries, with extremely strong industrial production capabilities.
It is precisely because of this strategy that Hennessy's production is very impressive. Last year's financial report showed that Hennessy sold 130 million bottles of brandy worldwide, accounting for 41% of the world cognac market. Hennessy brandy is definitely synonymous with brandy!
Therefore, after the merger of these two giants, their strength has become even stronger!
In addition, Alain Chevallier, the professional manager who volunteered to become the general manager of Moët & Chandon more than ten years ago and was instrumental in the merger of Hennessy, has great ambitions and does not want Moët Hennessy to be bound.
So in 1978, he also led the group's acquisition of the fragrance distribution business owned by the large textile company Poussin, which had 30,000 employees, and started selling perfume brands such as Dior, Labs and Roc.
The two companies were listed on the Paris Stock Exchange before the merger, and after the merger they are also listed companies. The company's market value has now reached more than 5.85 billion francs, which is equivalent to nearly 1.3 billion US dollars!
The company has a total share capital of 24 million shares, and the closing price per share yesterday was 243.75 francs.
In terms of shareholding, the distribution structure is what Xia Yu would like to see.
Thanks to the merger with Moët Hennessy, the shareholding structure is relatively dispersed.
The Moët family is the largest shareholder with 21.4%, the Hennessy family is the second largest with 17.5%, the remaining shares are held by banks (36.8%), investment institutions (15.4%) and retail investors (8.9%).
Of course, the Moët and Hennessy families are not fools and of course know to guard against being taken over.
Although the combined shareholding of the two families is only 38.9%, because both families are the original founding families of the company, a series of plans were made when it went public, with the Moët family having 29% of the voting rights and the Hennessy family having 23%.
The combined voting rights of the two families reached 52%, so they were able to control the board of directors.
Then there is the Louis Vuitton Group, which is mainly engaged in the business of handbags, travel goods, small leather goods, and personalised custom services.
The current Louis Vuitton company is not listed, so its strength is not as strong as its descendants.
Without the support of huge funds, the current Louis Vuitton company has not ventured into the well-known accessories, footwear, ready-to-wear, watches, and high-end jewellery businesses of its descendants. The current number of stores worldwide is also far less than the more than 400 of its descendants, with only 64.
In terms of equity, because of the development over the past 140 years, and the fact that the founder of the Vuitton family was born as an apprentice, the Vuitton family's shareholding in Louis Vuitton is only 41.2%, unlike those powerful old families, which can retain 100% of the company's equity.
The current president of Louis Vuitton is Henri Rigaud, the son-in-law of the current patriarch of the Vuitton family, Henri Vuitton.
...
After reading the information on these two companies, Xia Yu looked relaxed and was in a very good mood.
Even without reading the acquisition plan formulated by Leo Martin and the others, Xia Yu had many acquisition methods in mind for this kind of equity situation.
He had chosen the right acquisition target!
If he had switched to Hermès and Chanel, he would have been rebuffed.
No wonder Bernard Arnault, who was later called the 'Napoleon of the fine goods industry' by the French, would set his sights on these two companies, precisely because they were the easiest to acquire.
After a short break, Xia Yu once again opened the acquisition plan prepared by Leo Martin and others. After browsing it for a while, he found that the acquisition plan was quite well done.
However, there was no lack of places that could be changed.
The key was that the acquisition team did not know Xia Yu's determination and capital, so the acquisition plan, which seemed very bold, still had some limitations.
In order to quickly establish a foothold in the fashion industry, Xia Yu decided to launch a blitzkrieg in France and take this opportunity to make the Guangming Fund and his reputation known.
He did what came to mind.
Xia Yu made some changes to the acquisition plan.
Then he called in Léo Martin and instructed him to immediately go back to work on a new plan.
At 3:00 p.m., Xia Yu gathered the entire acquisition team and assigned tasks to everyone according to their responsibilities.
With his order, the entire Guangming Fund began to operate at full speed.
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