章節 937: Chapter 937: Tiangong Electric Appliances goes public
Taking over Huo Yingdong's shares, Xia Yu did not immediately tell He Hongshan. After all, SJM was not a listed company, and Huo Yingdong would not say anything, so Xia Yu naturally did not want to irritate He Hongshan at this time.
Afterwards, Xia Yu arranged for someone to gather intelligence on Ye Han and to prepare a targeted acquisition plan to take over Ye Han's shares as soon as possible.
Early in the morning of 24 February, Xia Yu drove to the Jiuding Electrical Appliances Mall in Harbour City, accompanied by Fok Kin-ning and Li Qian.
Today, Tiangong Electrical Appliances Manufacturing Company and Jiuding Electrical Appliances Company will jointly hold a spring new product launch and sales promotion.
This event is unprecedented in Hong Kong and extremely grand in scale.
Jiuding Electric Appliance Company has 21 stores in Hong Kong and Macau, as well as 84 stores in Southeast Asia, for a total of 105 stores holding events at the same time. The Harbour City store is only the largest of the five stores in Kowloon!
The reason why Jiuding Electrical Appliance Company gave Tiangong Electrical Appliance Manufacturing Company such a big boost was because this was the official launch of Tiangong Electrical Appliance Manufacturing Company's independently-owned 'Tiangong' brand of electrical appliances, and it needed to quickly gain a foothold in the market. As a fellow enterprise, how could Jiuding Electrical Appliance Company not give its full support?
Tiangong Electrical Appliance Manufacturing Company's predecessor was Jardine Electronic Manufacturing Company, which Xia Yu acquired.
Although Jardine Electronic Manufacturing was the largest home appliance manufacturing company in Xiangjiang, the Jardine consortium was not progressive and only acted as a foundry for other brands, without its own 'Jardine Electric' brand.
After Xia Yu's acquisition, he used it as the basis for establishing Tiangong Electric Manufacturing Company. Relying on skilled workers and a complete production line, Colin Hester, the general manager of Tiangong Electric Manufacturing Company, formulated a self-strengthening plan to create an independent 'Tiangong' brand.
Xia Yu also did not engage in small-scale operations. He either made a big move or did not move at all.
Therefore, Xia Yu gave instructions right from the start that the 'Tiangong Electric' brand would cover all types of large and small home appliances, from refrigerators, televisions, washing machines, air conditioners, and kitchen and bathroom appliances to electric kettles, rice cookers, hair dryers, razors, etc. Everything would be made.
As for the satellite signal receiver from before, needless to say, it has been on the market for a long time!
However, there are so many types of these appliances, and some of them are not even produced by the original Jardine Electronic Manufacturing Company, so Colin Hester had to secretly procure production lines, assemble and debug them, and then produce them.
Because of this, it took more than a year to produce them, even though there was no shortage of money or basic conditions.
Now that the 'Tiangong' brand appliances have finally been officially released, Colin Hester has sounded the horn for a general attack, hoping to catch other appliance manufacturers off guard.
Although the situation was publicised a week in advance, so that all major manufacturers were aware of the situation, it was too late to take any major countermeasures.
Jiuding Electric Appliance Company had expanded from more than 30 stores to more than 100 stores in just over a year, with sales channels throughout Hong Kong, Macau and Southeast Asia. It was already the veritable number one electrical appliance seller, and the after-sales network was also almost in place.
In this situation, even if the major manufacturers knew that Jiuding Electric Appliance Company fully supported Tiangong Electric, they could only curse in their hearts and did not dare to use too strong of words against Jiuding Electric Appliance Company.
Unless they are willing to give up the huge sales network of Jiuding Electric!
But with the Tiangong Electric brand fully covered, even if they withdraw together, they pose no threat at all. In fact, Colin Hester, the general manager of Tiangong Electric Manufacturing Company, is even hoping that they will do so, so that Jiuding Electric will surrender all the exhibition spaces in their stores.
Soon, several cars entered the car park of Harbour City one after the other. Xia Yu and the others got out of the car and went to the shopping mall of Harbour City.
Without being told by Fok Kin-ning, Xia Yu knew which was the store of Jiuding Electrical Appliances Mall.
The golden and white inflatable arch, the huge stage in the square outside the door, and the splendid lion dance performance attracted the attention of the people in the square.
Xia Yu also saw a huge light box and sign hanging in a conspicuous position.
At this moment, the press conference has not yet officially started, but the host is already warming up the crowd on stage.
Xia Yu avoids the crowd, enters the Jiuding Electrical Appliances Mall, goes up to the second floor to the office, and sees Song Hai, the general manager of Jiuding Electrical Appliances, and Colin Hester, the general manager of Tiangong Electrical Appliances Manufacturing, talking to each other.
After seeing Xia Yu and his entourage, Song Hai, Colin Hester and the others immediately stop talking and get up to say hello.
'Have you prepared enough for today's press conference?'
After sitting down, Xia Yu asks with a smile.
Colin Hester immediately reported, 'Chairman, so far everything is within the scope of the plan. The press conference will be held promptly at 9:30. The subsequent sessions have been simulated many times and there will be no problems!'
Song Hai added, 'Jiuding Electric has set aside the best display space in all its stores for Tiangong Electric. The warehouses of each store are also fully stocked. We still have high expectations for this event.'
Xia Yu smiled and nodded, saying, 'Confidence is all that matters. I'll be here this morning to watch your performance.'
Colin Hester and Song Hai exchanged glances and nodded in agreement.
Soon, it was a little after 9:20 a.m., and Song Hai, Colin Hester, and the others went downstairs to prepare to go on stage.
Xia Yu, however, considered that there were already many reporters down there, and the crowd gathering was dangerous, so he looked out from the floor-to-ceiling windows on the second floor.
New product launches and trade fairs focus on sales, so Xia Yu saw that Colin Hester and Song Hai's speeches did not take long and the marketing campaign was quickly announced.
Today's store activities are very powerful. In addition to the discount, there is also a lucky draw. Every thousand yuan spent will get one lucky draw chance. Not to mention the second and third prizes, there are three first prizes of a full refund of the amount. There is also one grand prize of 88,888 yuan in cash, which is promised to be paid out on the spot!
Not only is this activity held at the Jinding Electrical Appliances store in Harbour City, but also at more than 100 other stores. The grand prize alone is worth more than 9 million Hong Kong dollars, provided that all the grand prizes can be won!
Faced with such a generous activity, customers who had been waiting eagerly for the announcement of the start of the event, rushed into the Jinding Electrical Appliances store, choosing the products they had already identified and placing their orders.
When the first customer to purchase an appliance worth over 8,000 Hong Kong dollars was drawn as the first prize winner half an hour later, and he stood with the host on stage in the centre, returning the full amount of money in full view of everyone, the atmosphere reached a climax. Customers who were originally hesitant or just passing by and had no intention of buying appliances also rushed into the Jiuding Electrical Appliances Mall.
After going downstairs and seeing the scene of people packed together, Xia Yu knew that the event could be announced as a success in advance.
After reminding Song Hai to do his best to maintain order and avoid safety incidents, Xia Yu called up Colin Hester and went to the Tiangong Electrical Appliance Manufacturing Company's factory in the Kowloon area.
According to Colin Hester's report, Tiangong Electrical Appliance Manufacturing Company's factory is mainly divided into two parts, 60% in the Xiangjiang Kowloon Industrial Park and 40% in Pengcheng on the mainland, and there are already plans to continue expanding the factory in Pengcheng.
Xia Yu was satisfied with the results of the visit, because Tiangong Electrical Appliances Manufacturing Company was not just a knock-off assembly plant. In addition to acquiring the relevant basic patents, it also valued independent research and development. Many parts and components were produced in-house, although some more sophisticated parts and components needed to be purchased externally. Xia Yu understood this very well, as after all, technological accumulation always takes time.
After encouraging Colin Hester, Xia Yu saw that there was still some time left, so he took Fok Kin-ning directly to the factory area of the nearby Tiangong Electronics Co., Ltd.
The main product of Tiangong Electronics Co., Ltd. is game consoles, as well as some electronic toys and other products.
As the chairman of the Tiangong Group and the CEO of its subsidiary Tiangong Electronics Co., Ltd., Fok Kin-ning focused on showing Xia Yu around the Tiangong Technology Laboratory, which he was keen to establish.
The laboratory was a hive of activity, and Fok kept introducing Xia Yu to the research and development directions of each project team.
When he saw a sample of a product under development, Xia Yu's eyes lit up, and he immediately asked Fok, 'Jianing, how is the research and development of this product going? When is it expected to be officially launched?'
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