章節 760: Chapter 760 Retail Giant
The cooperation between Polaris Capital and Turner Broadcasting was carried out secretly and was not specifically announced to the public.
Turner Broadcasting is not a public company and does not need to announce anything to the public.
After the completion of the cooperation, Xia Yu and Ted Turner's relationship further improved.
In addition, the two men shared the same views, and Ted Turner felt like he had known Xia Yu for a long time.
For this reason, Ted Turner invited Xia Yu to his home for dinner and planned to show Xia Yu around Atlanta.
However, Xia Yu declined Ted Turner's kindness. After all, Turner Broadcasting had not stopped the lawsuit because of Xia Yu's capital injection, and Ted Turner had to win the lawsuit first.
If the lawsuit is not won, everything is for nothing. Even if he invests more money, CNN will not be established.
Without a nationwide cable news network, Turner Broadcasting will not be able to follow its original historical trajectory, and Xia Yu's calculations will come to nothing.
As for the Atlanta TV station and several local TV stations such as Channel 17 currently owned by the company, although they are of good value, they are far less useful to Xia Yu than CNN, which has not yet been born.
However, Xia Yu also made the most of the situation. He had already contacted Yan Wenhan in New York by phone, asking him to send someone over to liaise with Turner Broadcasting, to see if there were any suitable opportunities for cooperation with the TV station.
For example, Xia Yu proposed acquiring a major newspaper in Atlanta, and then developing it with the backing of Atlanta TV, which would be invincible from birth.
Although he declined Ted Turner's hospitality, Xia Yu still accepted his help, such as providing a vehicle for his convenience.
Although his original purpose had been achieved, Xia Yu did not intend to leave immediately.
Atlanta was one of the top ten largest cities in the United States, and there were many companies there, large ones such as Coca-Cola, Delta Airlines, United Parcel Service, Holiday Inn, etc.
As for small and medium-sized companies, there were even more.
Among these small and medium-sized companies today, there are definitely seedlings of future giants. If he could discover one and seize the opportunity to take it over, he would make a fortune!
He let his subordinate drive the car, and the car slowly wandered around Atlanta. Xia Yu sat in the back seat, looking around through the car window, taking in the various signs and logos.
Of course, he didn't tell his subordinate this was his goal.
Before he knew it, it was nearing noon, and the car had driven a little too far. Xia Yu decisively stopped the plan to continue driving to the suburbs and prepared to find a good restaurant to enjoy lunch.
Just as Xia Yu had parked the car and was coming out of the underground garage through the other side of the passage, a huge store on the opposite street caught his eye.
It was a supermarket, and from Xia Yu's perspective, he could see that it was more than 20 metres long, but only 4 or 5 metres high, very much like a factory building.
But that wasn't the point, the point was the name of the supermarket – The Home Depot!
The Chinese translation is Jia De Bao!
With a market value of over 200 billion US dollars, it is the second largest retailer in the United States after Wal-Mart, and the largest home improvement retailer in the United States. It is a home goods supermarket that sells tools, building materials, flooring, paints, pipes, gardening supplies and plants.
Xia Yu's eyes fixed on the name, and his mind raced as he recalled his memories of Home Depot.
It seems that Home Depot was founded in 1978, and its headquarters is in Atlanta, making it one of the giant companies that Atlanta is proud of.
From this perspective, Home Depot has only been established for about two years.
Having only been established for two years, it is definitely a young company, and it is hard to say whether it has even set foot outside Atlanta.
However, this young company is of great value. Xia Yu reckons that there should be no company in Atlanta with greater potential than Home Depot.
Now that he has discovered it, he must not let go!
His Jiuding Group has set its sights on the retail industry as a core pillar, and the world's largest home improvement retailer in the future.
He had previously instructed his subordinates to acquire the Swedish IKEA Group, but IKEA Group did not give him the opportunity. As a result, he had no choice but to register and establish the brand of Home Furnishing Superstore, with the intention of operating his own retail giant in the building materials and home furnishing industry.
However, Home Furnishing Superstore is located in Hong Kong, with a barren and chaotic market in Southeast Asia as its hinterland, and is therefore destined to face difficulties in rising to prominence. Moreover, if it wants to develop into a world giant, it will ultimately have to enter the European and American markets, especially the American market.
At that time, they will have to compete with the American home improvement retail giants, which is high-risk and costly.
But if they can set up a business in the United States at this time, they will still be directly capturing the world's number one home improvement market in the future, which is very exciting.
'Since we have discovered it, there is no rush. We will not fight an unwinnable battle. We will first collect enough business intelligence!'
'For now, let's first satisfy our stomachs.'
Thinking of this, Xia Yu looked away and led the group to an upscale restaurant for lunch.
After lunch, the car sped off to the residence, and Xia Yu ordered his subordinates to collect relevant business information on Home Depot, while he continued to search his memory for valuable information.
In the blink of an eye, three days had passed.
Xia Yu not only did the work himself, but also had his subordinates commission a business research company to investigate.
After understanding the information, he drove to the main Home Depot store, the largest in Atlanta.
Although the Home Depot company was founded in 1978, it started out as an ordinary hardware store. It wasn't until May 1979 that it officially found the right path for the future and opened its first home improvement store, the one Xia Yu had seen a few days earlier.
At that time, the Home Depot company was not very strong, so the department store could only be opened in the city outskirts where the rent was lower.
At this time, after nearly a year of development, Home Depot had not yet expanded beyond Atlanta, but it had already opened its third department store and embarked on the road to becoming a chain, and it had already become quite well-known in Atlanta.
When Xia Yu arrived at the Home Depot main store, he was surprised to find that they were having an event, which was very lively. A huge stage had been set up at the entrance, and many people were gathered around.
Xia Yu quietly left and saw the full content on the advertising banner – the first Home Depot Product Knowledge and Skills Seminar.
After watching it quietly for a while, he understood the process.
This was indeed a knowledge and skills seminar, and it was also aimed at customers and the community.
Anyone could go on stage and talk about their experiences, such as which tools are better for repairing a roof, and how to do it specifically.
If the idea was good and unanimously approved by everyone, Home Depot would give away a valuable home improvement tool.
Xia Yu couldn't help but nod in secret. The product knowledge and skills seminar involves customers and will greatly enhance the relationship with customers, attracting more loyal customers.
And Home Depot can also understand customers' difficulties and needs most closely and use the collective wisdom of the public to help Home Depot's business.
A very clever approach!
This model is precisely the key to the success of the Home Depot.
It is only that in later generations, the format has become more diverse. At this time, it still seems very simple, but it already contains the essence.
If you get it right from the start, the difficulty of success will be greatly reduced!
After searching for a while, Xia Yu only saw Bernie Marcus, one of the founders of Home Depot, but he was not available.
As for the other founder, Arthur Blank, he wasn't here.
Since they were holding a seminar, Xia Yu could only wait and lead the group into the store, planning to gain a deeper understanding of the current business model of Home Depot.
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