章節 744: Chapter 744: Improving the automotive industry chain
The three most important parts of a car are undoubtedly the engine, transmission and chassis.
If any of these three parts breaks down, the car will need a major overhaul.
Rolls-Royce Motor Cars itself is the top engine manufacturer in the UK, and some of its technology comes from aero engines.
If Rolls-Royce Motor Cars were to acquire the Leland Automotive Group, the engine technology would be even more complete, and almost all cutting-edge technology in the field of British automotive engines could be integrated.
In terms of engines, Rolls-Royce Motor Cars could then confidently compete with any car company in the world.
Then there is the car chassis.
The Leland Automotive Group is the best car chassis manufacturing company in the UK. If it were to be acquired, combined with Rolls-Royce Motor Cars' own strength in chassis, it would be the best in the UK and the world!
So logically, the next step would be to acquire a company involved in gearboxes.
Unfortunately, however, there are no well-known gearbox manufacturers in the UK.
At present, Rolls-Royce Motor Cars and even British car manufacturers almost exclusively use transmissions from German companies such as ZF or Getrag.
However, it would be extremely difficult to acquire or take a stake in these two companies at the moment!
In this case, the best solution is to choose another transmission manufacturer with potential and nurture it.
Rudolf Bruck could not find any in the UK, so he expanded his search to Commonwealth countries, and that's when he came across Magna International in Canada.
This company's emergence once again surprised Xia Yu, because although Magna International was still small at the time, with annual turnover of just over 100 million Canadian dollars last year, and only had a small influence in the field of transmissions, its future glory was undeniable!
Before Xia Yu was reborn, Magna International was already the world's third-largest auto parts manufacturer, with annual revenue exceeding 40 billion US dollars, just below Germany's Robert Bosch GmbH and Denso Corporation of Japan.
At that time, Magna's seven-speed transverse dual-clutch transmission brand was the sixth-largest brand in the world.
Not only that, Magna International has strong capabilities in the fields of interior systems, seating systems, locking systems, metal body and chassis systems, and mirror systems. The parts it produces cover almost all the parts needed by a car, in line with its status as the world's third-largest auto parts manufacturer.
If Rolls-Royce Motor Cars can seize Magna International now and cultivate it carefully, it can confidently compete with Volkswagen and Toyota.
After all, Volkswagen is the majority shareholder of Bosch, and Toyota is the largest shareholder of Denso, an island country. If Rolls-Royce Motor Cars does not have the backing of a world-class auto parts manufacturer, it will easily be stuck in the neck and unable to compete.
Now that the world's top auto parts manufacturers are almost all occupied by the world's major well-known car companies, it is already difficult for Rolls-Royce Motor Cars to get involved. Acquiring Magna International is undoubtedly the best and most secure choice, even more secure than developing it on your own!
'No need to think about it, we must acquire this company no matter what!'
A thought flashed through Xia Yu's mind.
He was pleasantly surprised by the two targets, so for the third acquisition target, an expectation rose in Xia Yu's heart.
With anticipation, he continued to read on.
TIAutomotive!
Bondi Pipeline Systems Co., Ltd.!
Also known as TI Automotive Systems!
The former English name was written on the document, but after seeing it, the Chinese translation at the end automatically popped into Xia Yu's mind.
His mouth suddenly curled up.
Xia Yu knew a lot about this company, and without even having to read on, the information that came to mind was enough to make him decide to acquire it.
This company is really something!
It is a global company that provides specialised small-diameter piping systems and fuel delivery and storage systems for the automotive and other industries.
In the nearly century-long history of the automotive industry, TI Automotive has been an industry leader in the production of innovative fluid storage and delivery systems and components.
It is also the world's only supplier of fully integrated fuel storage and delivery systems for cars and trucks.
In the future, about half of the 57 million cars manufactured worldwide each year will rely on TI Automotive's braking, fuel, power, delivery and air conditioning system technologies.
More than 80% of the platforms in the world's top 100 best-selling models use TI Automotive products and technologies.
It is simply intolerable for such a company to be overlooked!
Xia Yu came back to his senses and continued browsing the documents.
At this time, TI Automotive Systems is profitable, but its annual turnover is only about 100 million pounds, with revenue contributed by its three major groups.
They are the Fuel Systems Group, which accounts for about 35% of the company's sales; the Fluid Transfer Systems Group, which accounts for 50%; and the Industrial Group, which is made up of Voref, Valvo Engine Management and Bondi Refrigeration, accounting for the remaining 15%.
As for the net profit, it is not clear, because TI Automotive is not a listed company and does not disclose financial reports.
But even if the net profit is 20 million pounds, Xia Yu does not believe that 200 million pounds will not be spent!
Maybe it won't even take 200 million pounds!
After all, it is hard to say whether TI Automotive has a net profit of 20 million!
After reading the documents, Xia Yu put them down, ignoring Rudolf Bruck's expectant gaze, and instead closed his eyes and contemplated.
These three targets are not easy to acquire.
TI Automotive Systems and Magna International are both operating normally and are not listed. The best way to acquire them is to spend money.
But I don't know how big their appetites are!
As for the Leland Motors Group, although it is a state-owned enterprise, Xia Yu is more confident about taking it over.
After all, he has the Rolls-Royce Motor Company as a role model!
In terms of importance, Rolls-Royce Motor Cars is definitely more important than Leland Automotive Group, because the former was previously under the British Defence Equipment Group and is still a subsidiary of the Rolls-Royce Group, involving secret aero engine technology.
But even though it is so important, it was still acquired by Xia Yu.
And Xia Yu has brought it out of the quagmire in less than a year, becoming a rising star in the British automotive industry.
This is the best reason to persuade her!
The Leland Motors Group is still in the red, so Xia Yu can use the current results as a reason to persuade Margaret Thatcher to approve his takeover proposal.
In Xia Yu's mind, the probability of success is at least 80% if he personally makes the approach, or if Lord Carter-Howard makes it!
But if Rudolph Brooke or George Berkeley make the approach, the chances are unknown!
'It seems that the plan will have to change again, and I will have to stay in the UK for a few more days.'
Upon thinking this, Xia Yu smiled and praised Rudolf Bruck, 'Rudolf, I have read your plan, it is an excellent plan, well done!'
'Thank you boss for your recognition!'
Rudolf Bruck smiled and thanked him, feeling that the effort he had put into making this plan was well worth it.
Xia Yu's piercing gaze fixed on Rudolf Bruck, and he said in a deep voice, 'Magna International Inc. of Canada, you will be in charge of the acquisition. I don't care about the specific process, I only have one request: do your best to acquire it, even if it means paying double the price!'
Rudolf Bruck suddenly straightened up and nodded emphatically, 'Yes, I will do my best to acquire it!'
Xia Yu's expression softened slightly, and he said again, 'As for TI Automotive Systems and Leland Automotive Group, I will arrange the specific acquisition matters.'
'Okay!'
'In addition to the acquisition, there is one thing you need to do right away, and that is to expand the factory again and increase the annual production capacity of automobiles to 500,000 units. Next, we will focus on producing the two new cars that are selling well!'
'And in terms of terminal sales, Rolls-Royce 4S car stores should also increase their efforts to open stores and quickly expand sales outlets to the United States, which is the world's largest car market.'
'The relevant development plan has already been made, and I will speed up the progress.'
'Hm!'
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