章節 681: Chapter 681: Monopoly means profiteering, 60 million in half a month
Kuala Lumpur, the capital of Malaysia.
The audition site for 'Super Girl'.
A cry sounded out, but neither the contestants in line, nor the accompanying parents and onlookers, were surprised.
'What a pity, this girl doesn't look bad, but she didn't even make it to the next round,'
said a passer-by, watching the parents comfort the girl who was crying.
'What's so pity about it? There were several girls who were prettier than her before, but they didn't even make it to the next round. The voice is a gift from God, and you can't blame anyone for being tone deaf,'
said a second passer-by, coldly.
After a while, a beautiful girl came out from the audition room with a smile on her face and a card in her hand.
When they saw this, there was an instant commotion, and many people cast envious glances at her.
Because this girl had obtained a pass card, she had successfully advanced to the next level of the competition.
'Dad, mom, I made it!'
The girl exclaimed, throwing her arms around her parents and beaming with joy.
'Haha, Ah Zhu, dad always said you would succeed!'
The bald middle-aged man exclaimed, enjoying the envious glances from all sides and feeling doubly honoured.
'Hmph, look at him, so smug!'
said someone nearby, sourly.
The middle-aged bald man didn't care at all, and even raised an eyebrow at him, in a way that was completely begging for a beating, which made the man's face twist.
'Dad, mom, the examiner said that there will be a cut of our audition broadcast on the Global TV Entertainment Channel, but you need a satellite signal receiver to watch it. Can we install one?'
The girl suddenly said to her parents, her face full of pleading.
'Install it, we must install it, my daughter has finally made it onto TV, how can we miss it!'
The bald middle-aged man said without hesitation.
'Daddy, I love you!'
The girl cheered.
After that, the family walked directly into the Jiuding Electrical Appliances supermarket next door.
Yes, the audition venues in Southeast Asia were all located next to Jiuding Electrical Appliances supermarkets, in order to maximise sales of satellite signal receivers.
With so many people gathered this morning, everyone knows what a satellite signal receiver is.
Anyway, everyone who passed the audition bought a satellite signal receiver and a year's subscription to GTV.
Apart from the contestants who passed the audition, some who didn't also bought one.
After all, satellite signal receivers are not expensive, only 400 Hong Kong dollars for a set, and the annual fee for GTV is 200 Hong Kong dollars, making a total of 600 Hong Kong dollars.
Of course, in Malaysia, they don't use Hong Kong dollars, but Malaysian ringgits, but the ringgit is worth the same as 600 Hong Kong dollars.
In Malaysia, the living standards of the Chinese are generally upper-middle class, and 600 Hong Kong dollars is not a big burden for most of them.
In order to support their daughters or wives, and in the face of their pleas, no man can refuse.
A similar scene is playing out in Singapore, the Philippines, Indonesia and other places.
Of course, there are also many businessmen who are already very interested in Hong Kong news, but due to objective conditions, they can only get the news through newspapers, which are relatively less timely.
Nowadays, as long as they install a satellite signal receiver and subscribe to an annual service, they can stay at home and learn about Hong Kong news just by watching TV, which is very convenient for them.
A few hundred dollars is a real bargain!
This group of people has therefore also contributed to the sales of satellite signal receivers.
After the first day of auditions, the list of people who passed the auditions and the number of people were all reported to Global TV.
Meanwhile, the sales of satellite signal receivers in the JD electrical appliance supermarkets across Southeast Asia were also reported to the Hong Kong headquarters, and stores that were out of stock immediately reported to replenish stocks.
At the end of the day, the cumulative sales of satellite signal receivers reached 7,515 sets, with an average of 227 sets sold per store.
Total sales reached 3 million Hong Kong dollars.
And the annual fee for GTV was 1.5 million Hong Kong dollars.
An absolute roaring success!
Wonderful highlights and audition interview videos were continuously broadcast on GTV Entertainment Channel, and the influence of the Super Girl auditions continued to expand.
On the second day of the auditions, the total sales of satellite signal receivers reached 3.5 million Hong Kong dollars, and the annual fee income was 1.75 million Hong Kong dollars, reaching a new peak.
On this day, the number of GTV viewers in Southeast Asia exceeded 10,000, and the highest rating reached 78%!
This rating should be put in quotation marks, as it is based on the number of users who have activated the annual fee service.
Otherwise, if you count the number of televisions in Southeast Asia, the rating will not even reach 1%.
As for the viewing share—100%!
No choice, exclusive business! No competitors!
These figures were finally reported to Xia Yu's desktop.
After reading them, Xia Yu was overjoyed and called Colin Hester, urging him to put the three new production lines into production as soon as possible to cope with the booming market.
The cost of a satellite signal receiver was nearly 100 Hong Kong dollars, but it was sold to Jiuding Electrical Appliances Supermarket for 250 Hong Kong dollars ex-factory, with a unified retail price of 400 Hong Kong dollars, leaving a profit margin of 150 Hong Kong dollars for Jiuding Electrical Appliances Supermarket.
Tiangong Electrical Appliances Manufacturing Company also leaves a gross profit margin of HK$150. After deducting miscellaneous expenses, the net profit can be close to HK$100, which is absolutely profiteering!
It's normal when you think about it.
They are the only one in the whole of Southeast Asia, and it's an absolutely monopolistic business.
Monopoly means profiteering!
If it weren't for the fact that he couldn't impede GTV's expansion strategy, Colin Hester would have dared to raise the retail price to 800 Hong Kong dollars and set the ex-factory price at 600 Hong Kong dollars.
However, Jinding Electronics and GTV are both sister companies, and he is only a professional manager, so he has no need to offend his colleagues at the other two companies.
Half a month later.
The preliminary auditions for 'Super Girl' are still continuing, and its influence has expanded several times.
Companies, schools, subway stations, buses... everywhere you can hear talk about 'Super Girl'.
But the publicity from Global TV is still overwhelming, with Super Girl advertisements and posters everywhere, in a carpet-bombing mode that doesn't care about costs, and it's almost like brainwashing the public!
And in the past half month, 100,000 satellite signal receivers have been sold, with total sales reaching over 40 million Hong Kong dollars.
Fortunately, now the entire Asia can only receive the signal of Global TV, making it extremely simple for the satellite signal receiver to search for the signal. Users just need to buy it and connect the wires themselves to automatically search for channels, which greatly eases the pressure on after-sales service.
Very few of them actually need on-site installation.
Otherwise, with 100,000 sets, Jiuding Electric would have to install them until the end of the monkey year!
The gross profit of both Tiangong Electrical Appliances Manufacturing Company and Jiuding Electrical Appliances Mall is over 15 million Hong Kong dollars.
The annual fee income of Global TV exceeds 20 million Hong Kong dollars, completely recouping the investment costs of publicity.
The influence of Global TV in Southeast Asia covers hundreds of thousands of viewers (it is impossible for one TV to be watched by one person).
After this data was exposed, the media in Hong Kong shook, and TVB suffered a huge blow.
Uncle Shao felt a sense of suffocation, while some shareholders of TVB also fell into doubt. The future looked bleak, and they hesitated whether to get out of this quagmire.
The most excited companies were those that ran to Global TV waving stacks of cash, wanting to buy some advertising space.
Unfortunately, most of these advertising spaces were already taken up by companies affiliated with the Jiuding consortium.
Now that Global TV was clearly in an explosive period of growth, selling advertising space at this time would be the most unwise move, as the value could not be defined.
Furthermore, 'Super Girl' has already established itself as a phenomenal show, and whether it's title sponsorship or interstitial advertising, the added value to the product's reputation is terrifying, and it is definitely a scarce resource.
How could Xia Yu possibly let go of such a resource, even if he had the money? It's not like he can't raise a competitor!
He wouldn't create trouble for his own company just for such a small advertising fee.
每周推薦票狀態
-- 推薦票
榜單 
-- 推薦票