章節 473: Chapter 473: Response Strategy
"Alright, you can leave now. Do your best to get the magazine distributed. If bookstores don't cooperate, go to newsstands. Don't worry about whether it's profitable or not!"
Ma Tengdong composed himself and instructed Wu Tengjun with a serious expression.
"Understood!"
Wu Tengjun immediately bowed in response and then slowly left the office.
After Wu Tengjun left, Ma Tengdong stood up and paced around the office, frowning deeply as he pondered how to handle the situation.
The conspiracy by the Ichihara Group was incredibly damaging!
If this issue couldn't be distributed, many readers would miss out. However, stopping distribution wasn't an option.
If subsequent issues faced the same problem, even when distribution resumed, many readers would have missed the earlier plot, causing a significant impact.
If the magazine was distributed before those issues, some readers would have already seen it, which would affect the company's distribution and promotion.
No matter what choice was made, it would impact popularity!
Fortunately, in the country, there were still ten branch stores of Manga House. If readers couldn't buy the magazine, they might go to Manga House.
But ten stores were still too few, mainly located in large cities, with none in relatively smaller cities where readers couldn't purchase the magazine.
Even if there were Manga House stores in large cities, readers might not be aware of them.
"It seems we must control our own distribution channels. Manga House is the only option. I was considering expanding to double, but it seems it's still not enough. We need to expand by another forty stores all at once."
"But that would be too costly. We need the boss's support."
"And even if the boss agrees, forty stores can't be opened in a short time. This would only solve the long-term issue, not the immediate problem we face!"
Ma Tengdong muttered to himself, still frowning and unable to come up with a solution.
After a while, his expression softened slightly as he thought, "The key is to get the major bookstores on our side. If the Ichihara Group and the Otowa Group can coerce bookstores into not selling our magazine, then we need to make it impossible for them to refuse, with enough leverage and valid reasons to resist the Ichihara Group and Otowa Group."
"If we can become shareholders in those bookstores, the current problem will be resolved. This is also the quickest and most effective method!"
With a plan in mind, Ma Tengdong felt somewhat relieved but then thought of something and smiled wryly, shaking his head. "Still, I need to seek help from the boss and see his opinion or if there's a better solution."
Without delay, Ma Tengdong arranged tasks for the domestic office and immediately took a flight to Hong Kong.
---
**Hong Kong Kowloon, Jiuding Building**
Listening to Ma Tengdong's detailed report, Xia Yu's gaze was as deep as the starry sky, and it was unclear whether he was listening.
"... Boss, that's the situation!"
After finishing his detailed report, Ma Tengdong felt a bit dry-mouthed, took a large gulp from his tea cup, and took a deep breath while waiting anxiously for the boss's opinion.
Xia Yu nodded slightly and said, "I agree with your two methods. Expanding Manga House from ten stores to fifty is a future benefit, which will take some time, but I support you in doing this."
"As for the proposal to invest in major bookstores to resolve the current crisis, that is also a practical solution."
Saying this, Xia Yu paused, glanced at Ma Tengdong, and then, as Ma Tengdong waited with bated breath, Xia Yu suddenly smiled and said, "That's fine. I will support you!"
"Thank you, Boss!"
Ma Tengdong's face immediately brightened, and he sighed in relief, saying happily.
"You're in luck. Just the day before yesterday, Gavin submitted several proposals to me, including those related to the publishing industry and bookstores in our country. You two can work together; efficiency will be higher."
Xia Yu said with a smile, and then, under Ma Tengdong's expectant gaze, picked up the phone and dialed Gavin Peters's office: "Gavin, come up to my office now and bring the acquisition plan for the publishing industry you prepared the day before yesterday."
"Wait a moment, have a cup of tea and relax. It's not easy to get back so quickly."
Xia Yu said as he and Ma Tengdong leisurely enjoyed their tea.
"Boss, I'm here!"
Since Jiuding Publishing Company had moved to Jiuding Building, Gavin Peters arrived from downstairs soon.
"Sit down!"
After Gavin Peters took his seat, Xia Yu glanced back and forth between Ma Tengdong and Gavin Peters before addressing Ma Tengdong: "Tengdong, explain the situation to Gavin."
"Okay!"
"Gavin, the situation is..."
Ma Tengdong began to recount the details once again, while Xia Yu went back to reviewing the acquisition plan prepared by Gavin Peters.
"Gavin, do you understand the purpose of why I asked you to come?"
Xia Yu put down the plan, took a sip of tea, and casually asked.
Gavin Peters nodded and said, "I understand."
"I agree with your plan, but we need to adjust the order and prioritize addressing Ma Tengdong's current issues."
Xia Yu said lightly, setting the tone directly.
"Think about how to proceed, then discuss with Ma Tengdong here. Once confirmed, execute it immediately."
Gavin Peters nodded, thought for a while, then looked up and nodded at Ma Tengdong, saying, "There are over 4,000 publishing houses in our country. My original plan was to acquire a few of them to expand the publishing business and, to widen distribution channels, also invest in chain bookstores."
Hearing this, Ma Tengdong's eyes lit up, feeling like he had been thrown a lifebuoy while drowning. He listened eagerly as Gavin Peters continued.
"I have identified two chain bookstores: Kinokuniya Bookstore and Junjiu Bookstore."
"Kinokuniya Bookstore was established in 1927 and is currently the largest chain bookstore in the country, with 46 branches. It has large branch stores and assets of about 300 million HKD. It is listed on the Tokyo Stock Exchange."
"Junjiu Bookstore was established in 1963 and is also a large bookstore with 35 branches, assets between 120 to 150 million HKD, and is not yet listed."
"My plan is to acquire 10% of the shares in both bookstores. I have already completed the investigation of their shareholding structures. Once the funds are in place, we can proceed with the acquisition."
After finishing, Gavin Peters quietly looked at Xia Yu.
"Tengdong, if these two major chain bookstores support you, do you think the crisis can be resolved?"
Xia Yu asked Ma Tengdong.
Ma Tengdong nodded vigorously and said, "Definitely. With a combined 81 stores from these two bookstores plus our own stores, there will be a total of 91 stores. This will definitely break the Ichihara Group's scheme and give other bookstores an excuse to sell our magazine."
Hearing this, Xia Yu felt reassured and told Gavin Peters, "Gavin, go to Liu Tianci for a loan and immediately execute the acquisition plan. Complete the acquisition as quickly as possible."
"Yes!"
Gavin Peters responded happily.
"As for the store expansion plan, which requires significant funding, that..."
Xia Yu looked at Ma Tengdong, hesitating as he spoke, making Ma Tengdong feel uneasy.
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