章節 471: Chapter 471: Crisis Beneath the Prosperity
As the first World Rubik's Cube Championship was in full swing, the Jiuding Media Group, after a long period of preparation, finally made a breakthrough.
*Fengyun Weekly* was finally published!
With experience from organizing *Economic Weekly*, the preparation for *Fengyun Weekly* was now smooth and efficient.
Although the news types were different, the management and operational modes were almost the same.
In this context, the quality of the first issue of *Fengyun Weekly* was very high. After reviewing it, Xia Yu felt relieved and instructed Yan Wenhan to proceed with the work.
The first issue of *Fengyun Weekly* adopted a free distribution marketing model. Given the high quality of the content, this was a strategy with minimal cost and significant return.
Old tricks are not to be feared, only if they are ineffective!
There are countless examples throughout history of one trick taking over the world!
In its first issue, *Fengyun Weekly* distributed over two million copies for free in just one week, covering the entire Asia. Wherever there were Chinese people, there was the presence of *Fengyun Weekly*.
With the success of *Fengyun Daily*, which had sold over a million copies, and the free distribution of over two million copies of the first issue of *Fengyun Weekly*, the total weekly sales reached 680,000 copies when it officially started charging for the second issue.
Although the conversion rate was not as high as that of the *Economic Weekly*, Yan Wenhan and Xia Yu were mentally prepared.
After all, while *Economic Weekly* was a magazine that could make people rich, *Fengyun Weekly* had higher political value and lower commercial value.
However, this sales performance was already satisfactory to both Yan Wenhan and Xia Yu.
Yan Wenhan was also more confident. While continuing to consolidate the sales of *Fengyun Weekly*, he recruited more people and continued to plan other magazines.
---
"Brother, are there many comic figures in your company?"
On the way to the company, Xia Ming, sitting in the back seat, asked expectantly. Next to him, Yan Hong and Xia Xiaomei also looked at Xia Yu in the front passenger seat, eagerly waiting for his answer.
"There are many decorations, but more are related to creation. We are almost there, so you can go in and see for yourselves."
Xia Yu replied with a smile to his younger brother's question.
This time, Xia Yu took his younger siblings to Jiuding Animation Co., Ltd., to satisfy their curiosity.
After a period of preparation, the four major comics on *Zhiyin Comic Reader* had all been adapted into anime. The animation production department was divided into four teams, each producing *Dragon Ball*, *Douluo Continent*, *One Piece*, and *Pokémon*.
*Dragon Ball* caused a viewership frenzy every time it aired, and the other three series were also impressive.
According to Ma Tengdong's report, after six episodes of each anime were made, they began airing on Global TV.
*One Piece*, *Douluo Continent*, and *Pokémon* were scheduled to air on Thursday, Friday, and Sunday nights, respectively, while *Dragon Ball* aired on Saturdays. This meant that new episodes of anime were broadcasted four days a week.
After watching these three anime, Xia Ming and the others were completely captivated. Their boundless curiosity led them to beg Xia Yu to take them to Jiuding Animation Co., Ltd.
"We've arrived. Get out of the car!"
Xia Yu led the three siblings out of the car and into the company. Soon, they met Ma Tengdong, who had come down after receiving the news.
"Hello, Chairman!"
"Hello, young master and young lady!"
"This is Manager Ma!"
"Hello, Manager Ma!"
After exchanging pleasantries, Ma Tengdong arranged for someone to take the three siblings on a tour and then accompanied Xia Yu to the office, as he had important matters to report to the boss.
"How have things been these past few days?"
After taking a sip of tea, Xia Yu asked in a good mood.
Ma Tengdong couldn't help but smile, saying, "The situation is excellent. The impact of the anime has been significant. Sales of *Zhiyin Comic Reader* in Hong Kong and Macau, which had been stable, increased by about 15% after the airing of *One Piece*. We've even found that many people have come to the store looking for previous issues."
"The impact on the chain stores of *Comic House* has been even greater. The daily sales in Hong Kong and Macau have doubled!"
When he mentioned this, Ma Tengdong's mood was still a bit agitated.
Since Global TV had not yet been satellite broadcast, the TV programs only covered Hong Kong and Macau, with little reach beyond these areas.
Thus, the anime had not been able to boost the sales of *Comic House* chain stores in other regions.
Fortunately, several TV stations had already negotiated to acquire the rights to air *Dragon Ball*. An Indonesian and a Thai TV station had been secured, and translation was underway. Other TV stations would soon be able to broadcast it.
Once *Dragon Ball*'s influence exploded, it would drive up the sales of *Comic House*'s related products.
"Not bad!"
Xia Yu praised, pleased with the development of Jiuding Animation Co., Ltd.
"By the way, since *Zhiyin Comic Reader* has been serialized for a few months and there are people looking for previous issues, it's time to publish the collected editions."
Xia Yu suggested.
Typically, highly influential comics would have collected editions. Compared to comic magazines, collected editions are more profitable.
A comic that has already been serialized in *Zhiyin Comic Reader* can be sold again as a commercial collected edition.
Moreover, commercial collected editions can be divided into different versions, such as regular, deluxe, and collector's editions, each with increasing profits.
However, for passionate anime fans, they are willing to spend money on collected editions for their collections.
For example, in the past life, *Dragon Ball* comic collected editions sold over 360 million copies globally. Even if each was sold for only two dollars, it would amount to over 720 million dollars, and the price would not be that low!
"Alright, boss. I'll arrange for it right away."
Ma Tengdong, energized, immediately agreed, looking forward to the sales of the collected editions and hoping to create a new revenue source for the company.
---
In Tokyo's Chiyoda District, the residence of the Sango family, the three core figures of the Sango family were gathered together.
Sango Ichiro: The core figure of the Sango family, currently managing Shueisha.
Sango Kohei: The head of the Sango family, currently managing Shogakukan.
Sango Seitaro: The core figure of the Sango family, currently managing Hakusensha.
Indeed, among the five major manga publishers in Japan, three belong to the Sango family, making them the leading force in the Japanese manga industry today!
The three publishers are all managed by the Sango family under the Ikkyo Group. The Ikkyo Group is the largest publishing group in Japan, with operations not limited to manga publishing. Manga is just one part of the three publishers' business, but it contributes significantly.
Although the Ikkyo Group owns three publishers, it mainly focuses on Shogakukan and Shueisha. The name Ikkyo Group comes from the headquarters locations of Shogakukan and Shueisha in Chiyoda District, Tokyo. Shogakukan and Shueisha are even located on opposite sides of the same street.
Originally, Shogakukan, founded by the Sango family, mainly published educational magazines, so they separated the entertainment magazine division to establish Shueisha.
However, Shogakukan later also entered the entertainment publishing business. Today, it even publishes *Weekly Shonen SUNDAY*, a Japanese magazine with a weekly sales of over 2.8 million copies, standing at the pinnacle of the manga industry.
In the same group, internal competition is also practiced. Shueisha's *Weekly Shonen JUMP* now has weekly sales of around 2.5 million copies, ranking second in Japanese manga magazines.
As for Hakusensha, although it is also one of the top five publishers, it mainly publishes shoujo manga, so its manga magazine sales are not very high, and its competition with Shueisha and Shogakukan is less intense.
Apart from the Ikkyo Group, the only group with a fighting chance is the Otowa Group, led by Kodansha.
However, Kodansha's manga sector is currently in a downturn. Its main magazine, *Weekly Shonen MAGAZINE*, barely maintains weekly sales of 2 million copies, far below Shogakukan and Shueisha.
"Ichiro, Jiuding Animation Co., Ltd. has refused our acquisition offer. They are coming on strong, and their growth momentum is fierce! It's already affecting our manga. We must teach them a lesson and let them know this is our territory!"
每周推薦票狀態
-- 推薦票
榜單 
-- 推薦票