章節 150: Chapter 150: Jiuding News Agency
Xia Yu looked around and nodded in satisfaction after seeing the situation.
It seemed that Yan Wenhan had set a good example, and other departments had followed suit.
Before his arrival, Sun Xin and others wouldn't have acted this way; they wouldn't have carried notebooks and pens around.
"As a media company, our influence should be comprehensive," Xia Yu began.
"But now, with only *Jiuding Daily* and *Economics* magazine, our presence seems thin. Both of these focus on finance and business. While they are leading in their field, growth will slow due to audience limitations. Therefore, we need to launch a new newspaper."
"The core positioning of *Jiuding Daily* is finance + business + novels, but it has almost ignored political news, livelihood news, and international news. This market is waiting for us to tap into, so the new newspaper will focus on these three areas: politics, livelihood, and international affairs."
"The name of the newspaper is yet to be decided. Please provide your suggestions and submit them to me. I will select a suitable name from the options provided."
Xia Yu said slowly.
After they finished taking notes, Xia Yu asked, "Do you have any opinions or questions? Feel free to ask now!"
"Sun Xin, you go first."
Seeing that the news department head, Sun Xin, had raised his hand, Xia Yu called on him.
"Boss, I have a question. You mentioned that the new newspaper will focus on politics, livelihood, and international affairs. Our news department primarily handles finance news, and many of our staff might not be adept at this type of news. To ensure good results, I suggest we separate this out and recruit new journalists specializing in these areas to avoid affecting our current system."
"Moreover, regarding the three focus areas, there are already newspapers in Hong Kong like *Ming Pao* covering politics and livelihood. However, no newspaper in Hong Kong currently covers international affairs. We are unfamiliar with how to handle this, and it presents a significant challenge."
"Lastly, to cover international news, we need to deploy elite personnel in other countries to report major international events in real-time. Setting up these news collection points requires substantial manpower and resources and will take some time."
Sun Xin stood up and spoke somewhat awkwardly. After hearing the boss's plan, he realized that the new newspaper would be a huge burden on their news department, presenting a great challenge that needed to be clarified.
Xia Yu nodded, signaling him to sit down, and asked, "Does anyone else have opinions or questions?"
"Boss, our Communications Department will also face similar issues as the News Department. Building a team of communication personnel is quite challenging."
Li Bin, head of the Communications Department, also stood up and said.
"Anyone else?" Xia Yu looked at the others.
Sun Changfa, Zhao Cheng, Huang Wenshan, and Zhang Lei all shook their heads, indicating they had no issues.
Xia Yu then looked at Yan Wenhan.
Before Xia Yu could speak, Yan Wenhan stood up to address the room.
"Boss, according to your plan, this newspaper will target both intellectuals and the general populace. I previously worked at the *Financial Times*, so I'm not very familiar with newspapers focused on political news. Understanding how to balance this will be challenging and may require some time."
"Hmm!" Xia Yu nodded, indicating Yan Wenhan could sit down.
"Relax, I understand the difficulties you've mentioned. That's why I said there's no rush to launch the new newspaper," Xia Yu said with a smile.
Hearing this, everyone breathed a sigh of relief. As long as there was time, it was manageable.
"However, if we want Jiuding Media to become a large media conglomerate, we'll need many newspapers and magazines. If we don't have them now, we will gradually establish or acquire them in the future."
"Given this, our current departmental structure needs adjustment to avoid confusion and inefficiency. Early adjustments are better than late ones, so I plan to make changes now."
Xia Yu pondered for a moment and then spoke slowly.
As soon as Xia Yu made his announcement, the previously relieved staff were on edge again.
Departmental adjustments were significant, involving personnel changes and shifts in power. How could they not be concerned?
Thus, Sun Xin, Zhao Cheng, and others watched Xia Yu with bated breath, awaiting further instructions.
"The Finance and Advertising Departments will remain unchanged."
Hearing this, Liu Zhong and Huang Wenshan relaxed a bit, but others became more apprehensive. Since only these two departments were specifically mentioned, it implied that the others would be affected.
"Next, we will establish Jiuding News Agency. The Editorial, News, and Communications Departments will be unified under the Jiuding News Agency, which will be directly overseen by Yan Wenhan and me."
"Personnel will be reallocated to your departments. In the future, Jiuding News Agency will not only provide news for *Jiuding Daily* but also for the new newspaper and other media outlets such as newspapers, television stations, and radio stations."
Xia Yu spoke with a serious tone. This step was crucial; if Jiuding News Agency succeeded, it would greatly enhance his self-protection and influence.
Upon hearing this, Sun Xin, Zhao Cheng, and Li Bin's expressions changed. Integrating the three departments, though still under their management, brought numerous challenges, including issues of organization and power distribution.
It was clear they were unfamiliar with how to build a news agency, adding to the difficulty.
Seemingly aware of their concerns, Xia Yu continued, ignoring their worried expressions. "A news agency is a specialized organization for news collection and distribution, using electronic communication and other advanced methods to quickly deliver news and information to media outlets such as newspapers, radio, and television."
"The ultimate goal of Jiuding News Agency is to build a network of reporters worldwide, providing news to the headquarters around the clock. The headquarters will process and deliver news to various clients and our media platforms."
"Typically, a news agency's operations are divided into two parts: one part involves gathering news from foreign offices, national agencies, special correspondents, and freelance reporters, while the other part involves processing this news according to client needs and delivering it swiftly."
"If you're unsure about the specifics, you can refer to examples like Reuters in the UK, the Associated Press and United Press International in the US, Agence France-Presse in France, and Xinhua News Agency in mainland China. Yan Wenhan will be responsible for this, and you should have some experience with Reuters."
"Of course, competing with these national news agencies is unrealistic for Jiuding News Agency, but it should at least become a leading news agency in Asia. Ideally, it should become a global news agency. If one day Jiuding News Agency becomes global, your names will be known worldwide."
"Moreover, once Jiuding News Agency is established, it will greatly enhance the competitiveness of our existing *Jiuding Daily* and any future newspapers and TV stations. The benefits are immense! So, we must be meticulous!"
"The third and fourth floors of the office building will serve as temporary locations for Jiuding News Agency. If expansion is needed in the future, we'll relocate."
"As for the Distribution and Printing Departments, the changes will be minor. However, Sun Changfa and Zhang Lei, with the internal adjustments, your departments will need to adapt. I hope you'll keep pace with these changes."
"Do you understand?" After taking a deep breath, Xia Yu raised his voice to address everyone.
"Understood!"
Everyone responded solemnly and loudly. Despite their lingering doubts, the boss had provided reference goals. They planned to go back, understand the details, and seek further clarification if needed.
Although establishing Jiuding News Agency would be challenging and the goals were high, they could sense the boss's ambition.
Thinking about the future and goals of Jiuding News Agency, they felt excited and motivated. They resolved to build Jiuding News Agency well.
As the boss said, once Jiuding News Agency was established, with a large-scale news collection, organization, and distribution platform, other company media would benefit from continuous support.
Regardless of other countries, in Hong Kong and Southeast Asia, no one would be able to shake Jiuding Media's dominant position.
"Alright, take your time with this. It's crucial to avoid internal turmoil; stability is key. Yan Wenhan, you must supervise this closely!"
Xia Yu spoke sternly, scanning the room before finally looking at Yan Wenhan. Once Yan Wenhan nodded solemnly, Xia Yu felt a bit more at ease.
"Any other questions?" Xia Yu asked again.
Sun Xin and the others shook their heads.
"Then the meeting is adjourned!" Xia Yu said, leaning back in his chair to relax.
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