章節 129: Chapter 129: Making a Hundred Million!
In the new week, the "Jiuding Daily" announced the total sales of the "Economic" magazine.
When a number with sixteen zeros was revealed, the entire Hong Kong and Southeast Asian newspaper industry fell into stunned silence.
This was an extremely brilliant figure and also one that left them feeling deeply powerless. For Jiuding Media, they had completely extinguished any thoughts of surpassing it; such numbers were beyond their reach.
With a million magazine sales at a steep price of 2.5 HKD per copy—much higher than their newspapers' prices—selling a million copies was remarkable. With an average daily sales of 142,800 copies, it even surpassed the daily sales of the third-largest Hong Kong newspaper, the "Ming Pao." How could they possibly compete?
Moreover, Jiuding Media's primary foundation was still the "Jiuding Daily," which had a daily total sales of 800,000 copies on the most recent day. This was another awe-inspiring figure.
The "Jiuding Daily" repeatedly broke sales records across Southeast Asia and Hong Kong, solidifying its position as an invincible leader!
In addition to the "Jiuding Daily" and "Economic" magazine, don't forget Jiuding Media also published "The Legend of Qin," which, after accumulating sales for this week, also surpassed one million sets, reaching 1.05 million sets. Together with the magazine, the total amounted to 2.1 million copies.
The company's total sales reached 6.2 million HKD. Xia Yu's royalties and the company's gross profit totaled over 3 million HKD, and this number would continue to grow with further sales.
The only regret was that not all book buyers converted into "Jiuding Daily" subscribers. Some were likely casual readers or those who had insufficient patience for physical books.
By the second week, the second issue of the "Economic" magazine was released, and the accumulated total sales for the week had dropped significantly to 680,000 copies. It fell short of Xia Yu's expected 700,000 copies by 20,000 but still exceeded his guaranteed minimum of 600,000 copies, making Xia Yu quite satisfied.
The next task was to stabilize the 680,000 subscriptions and find ways to increase sales further!
During this period, Jiuding Media held another advertising space auction, and the results were very promising!
With the "Jiuding Daily" covering all of Southeast Asia, Hong Kong, and Macau, and having a daily sales of 800,000 copies, the potential audience definitely exceeded one million. Additionally, the "Economic" weekly with 680,000 copies reached an audience of over 680,000, and this demographic had high spending power and commercial value—qualities highly favored by advertisers.
Both platforms were leaders in their field and far ahead of their competitors!
With these two major platforms, advertisers were flocking to Jiuding Media, eager to secure those rare advertising resources.
Due to the scarcity of resources, the competition was intense. Each advertising slot was bid up to high prices, making Yan Wenhan, who hosted the auction, grin from ear to ear.
The final tally showed that the "Jiuding Daily" earned 3.6 million HKD in advertising revenue for the month, more than three times the advertising income of just over a million HKD in the first month!
The 3.6 million HKD in advertising revenue, divided by the 800,000 daily copies, gave an average monthly ad value of 4.5 HKD per copy, and a daily ad value of 0.15 HKD. Although this might not seem high, considering that the "Jiuding Daily" sales had more than tripled over the month, such high advertising revenue was understandable.
Of course, the auctioned advertising slots were fixed. Apart from these, "Jiuding Daily" had other types of dynamic advertising slots, such as highly valuable sponsored content.
Directly having "Jiuding Daily" write sponsored content and place it in high-exposure positions also had significant advertising value, although the cost was not cheap.
However, sponsored content had to be considered based on specific situations and could not be overly frequent, as it would affect the user reading experience. Thus, it wasn't included in the advertising auction.
Therefore, the 3.6 million HKD advertising revenue for the month was not the final income. The revenue would definitely be higher by the end of the month!
The advertising revenue for the "Economic" magazine was also explosive, even surpassing that of the "Jiuding Daily"!
According to Jiuding Media's design, each "Economic" magazine had 40 pages. Apart from the yet-to-be-officially-solicited ad space, the fixed ad slots on each page and the front and back covers were impressive, more than twice the number found in the "Jiuding Daily."
Despite the many ad slots, the special status of the "Economic" magazine, coupled with its impressive sales and influence, meant that there were many advertisers vying for space, and all slots were quickly snapped up.
Since the "Economic" magazine was a weekly publication, unlike the daily "Jiuding Daily," it had ample time to receive and arrange ads. Therefore, its advertising pricing model was weekly, not monthly like the "Jiuding Daily."
As the first issue of the "Economic" magazine did not accept ads, it began from the second issue. No other magazine in Southeast Asia or Hong Kong Macau matched the "Economic" magazine in terms of sales, and none even surpassed 100,000 copies, making comparisons and ad slot valuation difficult.
As a result, Xia Yu instructed Yan Wenhan that for the first round of "Economic" magazine advertising bidding, each ad slot would be auctioned with the highest bidder winning, and the winning price would set a reference for future issues.
From the next issue onward, the "Economic" magazine's advertising slots would be available for direct purchase with fixed prices, allowing advertisers to buy them without the need to participate in weekly bidding.
Jiuding Media provided considerate customer service!
With so many ad slots in the magazine, the advertising revenue for the second issue reached 1.8 million HKD!
Divided by 680,000 copies, the advertising revenue per copy per issue was 2.65 HKD, much higher than the 0.15 HKD per issue for the "Jiuding Daily."
Considering the number of ad slots and the value of the audience, the actual value was still substantial!
It's important to note that each issue of the magazine lasted seven days. Adding up the advertising revenue for seven days of the "Jiuding Daily" was 1.05 HKD, so the actual difference was not significant!
With an advertising revenue of 1.8 million HKD per issue of the "Economic" magazine and 52 issues a year, even if the magazine's sales did not increase further, the fixed advertising revenue alone could reach nearly 94 million HKD!
Adding the monthly advertising revenue of at least 3.6 million HKD from the "Jiuding Daily," the annual total could reach 43.2 million HKD!
Combined, in an ideal scenario, Jiuding Media could exceed 100 million HKD in annual advertising revenue, reaching 137 million HKD!
This was an astonishing number!
The exposure of these figures would undoubtedly shock the competition!
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