章節 116: Chapter 116: The World's Leading Chinese Newspaper
At 8 a.m. in Singapore, the newsstands on Shenton Way in the business district had already opened for business.
To maximize the first day's sales of *Jiuding Daily*, Xia Yu used the strategy of providing free newspapers for seven days again. This method had already proven effective, and it was too good not to use, especially since the cost was minimal.
Of course, this free newspaper distribution method was limited to Southeast Asian countries; in Hong Kong, sales continued as usual.
Compared to the marketing strategies in Hong Kong, Southeast Asia lacked the direct free distribution of newspapers to the public, which was impractical and too difficult to execute there. Southeast Asia is vast, unlike Hong Kong's smaller, densely populated area, where free distribution was easier. Hong Kong was the base for *Jiuding Daily*, and even with the manpower there, it was insufficient initially.
Distributing newspapers for free in Southeast Asia was not feasible due to the lack of sufficient staff. Thus, Xia Yu had to give up on that approach. Any methods and strategies must fit local realities; simply copying and pasting from one place to another doesn't work.
However, Xia Yu didn't stop thinking of other methods to boost *Jiuding Daily*'s sales. He came up with a new plan: posting promotional posters for *Jiuding Daily* at major newsstands, clearly highlighting the newspaper's features and its impressive achievements in Hong Kong to attract the curiosity of passersby.
The posters also emphasized that the latest content of *The Qin Empire* would be serialized in *Jiuding Daily*, aimed at readers who had bought the first two volumes of the novel, informing them that *Jiuding Daily* was now available and encouraging them to purchase to read the new chapters.
This kind of advertising by posting posters was unprecedented, and many found it novel. Typically, newspapers advertise for other companies and brands, but now it was reversed.
Southeast Asian competitors watched closely. *Jiuding Daily* was an unshakable leader in the Hong Kong newspaper industry. Even the former leader, *Oriental Daily*, suffered a significant drop in sales and was eventually discontinued, possibly related to *Jiuding Daily*.
Although *Jiuding Daily* hadn't yet entered the Southeast Asian market, its reputation had already reached local competitors' ears. With the Hong Kong newspaper giant now formally entering Southeast Asia, many local newspapers became wary.
Particularly newspapers that felt content overlap with *Jiuding Daily* were very nervous, fearing their own sales might plummet like *Oriental Daily*'s.
…
The impact of the posters was indeed positive. Some who had already purchased and finished reading the novel eagerly awaited the release of *Jiuding Daily*. Upon seeing the posters at the newsstands, they flocked to buy the newspaper.
"Boss, give me a copy of *Jiuding Daily*!"
"Boss, I'll take one too!"
…
In addition to the fans who came to buy the newspaper voluntarily, the newsstand owners actively promoted *Jiuding Daily*, hoping to make a profit within these seven days.
When the distribution department of Jiuding Daily first approached them and showed the sales statistics from Hong Kong's free seven-day promotion, newsstand owners were envious. Coupled with the distribution staff's encouragement and enticement, they were eager to seize the opportunity to make a profit.
Without a precedent, but knowing that Hong Kong's peers made a significant profit from selling *Jiuding Daily*, their ambition was kindled, and they believed they could match Hong Kong's success.
This psychological inducement made them work hard in promoting *Jiuding Daily*, leading to a significant increase in sales.
This scene was happening elsewhere as well. It was evident that *Jiuding Daily*'s sales in Southeast Asia would be excellent.
Indeed, by evening, Yan Wenhan compiled all the data and couldn't hide his delight.
Yan Wenhan hurried to Xia Yu's office and handed over the sales statistics.
"Boss, the sales results are out!" Yan Wenhan said as he handed over the report. Xia Yu quickly took it and began reviewing it.
As Xia Yu's eyes scanned the statistics, his smile grew wider.
Today, *Jiuding Daily*'s sales results in Southeast Asia were very impressive, with a total of 280,000 copies sold, surpassing the first-day sales record in Hong Kong.
The top five countries in sales were Singapore, Malaysia, Indonesia, Thailand, and Brunei.
Singapore led with 70,000 copies sold, and Malaysia sold 68,000 copies. Together, these two countries accounted for nearly half of the total sales.
This was expected. Singapore and Malaysia had the highest proportions of ethnic Chinese in Southeast Asia and were relatively wealthier.
Although Singapore had a smaller population, its high per capita consumption made up for it. Malaysia, with a population about six times that of Singapore, had lower consumption levels and a larger proportion of indigenous people. The total number of Chinese was only a little more than twice that of Singapore, and they were more dispersed.
Thus, it was logical that sales in Malaysia were lower than in Singapore.
In addition to Southeast Asia, there was another notable data point: *Jiuding Daily*'s sales in Taiwan Province also reached 20,000 copies, which surprised Xia Yu.
He had almost given up on Taiwan Province, only sending a few people to contact other distributors without setting up his own distribution channels. He didn't expect to sell 20,000 copies, and all these were bought by large distributors.
"It seems Taiwan Province still has potential, but there's no rush. The market is there and won't run away. For now, focus on Southeast Asia!" Xia Yu thought after a brief consideration.
The final data showed that *Jiuding Daily*'s sales in Hong Kong reached 330,000 copies. The recent interruption in *The Qin Empire* serialization had caused a slight dip in sales by 10,000 copies to 320,000, indicating some readers subscribed specifically for the novel.
However, with the resumption of *The Qin Empire* serialization today, *Jiuding Daily*'s sales returned to peak levels.
Combining the sales from Southeast Asia, Taiwan Province, and Hong Kong, *Jiuding Daily*'s total sales today reached 630,000 copies, surpassing the total sales of *Sing Tao Daily*!
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