章節 79: Chapter 79: Economy
After returning home, Xia Yu's family was still surprised by the arrival of Yan Shining. However, once Xia Yu explained that Yan Shining was his bodyguard and would be responsible for his safety from now on, his parents felt reassured and warmly welcomed Yan Shining. Thus, Yan Shining naturally settled into the Xia family's home.
Early the next morning, as Xia Yu was about to drive, Yan Shining said, "Mr. Xia, let me drive for you. I can drive; I used to drive in the army."
Xia Yu was moved. This hint revealed that Yan Shining was indeed extraordinary, not only capable in combat but also skilled at driving! In the future, many soldiers would not know how to drive and would not undergo specific training for it. Those who could drive were almost exclusively military drivers.
In this era, military vehicles were rare, and there were very few soldiers with driving skills. Yet, Yan Shining happened to know how to drive. Considering his impressive combat skills, it was clear he belonged to a powerful combat unit rather than a driver. Xia Yu speculated about his previous unit but decided not to inquire further. Even if he asked, Yan Shining might not reveal details due to military confidentiality. Xia Yu understood that it was impossible to abandon all discipline and beliefs simply because one retired from the army. There was no need to press him.
If Yan Shining wanted to share, he would do so without being asked.
Of course, these were minor details. The more abilities Yan Shining showed, the more beneficial it was for Xia Yu, given that he was now Xia Yu's personal bodyguard.
"Alright, then you can drive. Thank you!"
"By the way, Brother Yan, you don't need to keep calling me Mr. Xia. Just call me by my name," Xia Yu said with a smile. He preferred a more personal address since Yan Shining would be protecting him, and calling him by his name privately seemed too distant, contrary to Xia Yu's approach of building rapport.
"This…" Yan Shining looked troubled. He was used to the hierarchy in the army and found it difficult to address Xia Yu, whom he saw as a benefactor, by his name.
"Then you can call me Boss!" Xia Yu offered, understanding Yan Shining's hesitation.
"Okay, Boss!" Yan Shining visibly relaxed and quickly agreed.
Xia Yu smiled and shook his head, then got into the car. Following Xia Yu's directions, the car headed towards the company.
At the company, Yan Shining accompanied Xia Yu inside. Xia Yu briefly introduced Yan Shining to the other staff and then had him rest in the lounge while he attended to company matters.
After handling the tasks, Xia Yu fell into deep thought. He needed to consolidate the foundation of the "Jiu Ding Daily."
After the recent incident involving "Jiu Ding Daily," Xia Yu had become conscious of reducing stock recommendations, intending to gradually make the newspaper less dependent on him.
To achieve this, he also invited economic and financial experts from Hong Kong to contribute articles. Given the newspaper's significant influence in these areas, the invitations were mostly successful, and other contributors eagerly submitted articles, greatly enhancing the quality of "Jiu Ding Daily"'s news and articles.
However, Xia Yu felt this was still not enough! With memories of Warner CEO from the future, Xia Yu knew that "Jiu Ding Daily" still had many shortcomings. Compared to large media companies, Jiu Ding Media was quite weak, with nothing beyond the newspaper itself.
In contrast, Warner, one of America's six major media giants, controlled over fifteen percent of U.S. media power and was a Fortune 500 company with extraordinary influence. Warner's business scope spanned publishing, film, and television, including globally influential media such as "Time" magazine, Sports Illustrated, "Fortune" magazine, Life magazine, Turner Broadcasting, CNN, HBO, DC Comics, and Warner Brothers.
Among these, "Time" and "Fortune" magazines were well-known international publications with significant influence.
With memories of the CEO of Warner, Xia Yu was familiar with these and knew many insider details.
But he couldn't acquire these companies—one reason was a lack of funds, and the other was that these assets were controlled by American Jews, who used them for political aims and interest exchanges. They wouldn't sell easily.
Since acquiring them was impossible, Xia Yu decided to create his own magazine to solidify his foundation in the media industry!
Among "Time" and "Fortune," "Time" is one of the three major current affairs weeklies in the U.S., covering a wide range of topics, making it too challenging and unrealistic to replicate due to its broad scope and alignment with Xia Yu's newspaper.
However, "Fortune" magazine, which focuses on economic issues and has published the Global 500 list since 1954, was one of the top four financial magazines alongside "Business Week," "Forbes," and "The Economist."
Currently, "Jiu Ding Daily" was positioned in the financial field, and having a financial magazine would help expand its influence in this area.
Creating an influential financial magazine would also benefit the newspaper, strengthen Jiu Ding Media's foundation, and enhance its impact on the upper-middle class in Hong Kong society.
Moreover, since Xia Yu had a background in finance and memories of financial giants, creating a financial magazine with "Fortune" as a benchmark would be relatively easier.
In addition to these reasons, the current market situation was also favorable for Xia Yu to create a financial magazine.
Although the four major financial magazines—"Fortune," "Forbes," "Business Week," and "The Economist"—were already established, with "The Economist" dating back to 1843, their influence was primarily concentrated in developed Western countries, with minimal impact in Asia. It wasn't until Asia's economic boom later that these magazines began focusing on the region.
Currently, the attention of these four major financial magazines had not yet turned to Asia. There were only regional financial magazines in various countries with limited influence, and Hong Kong lacked a top-tier financial magazine.
It could be said that now was the best time, with a virgin territory waiting for Xia Yu to conquer.
In Xia Yu's view, there were no notable financial magazines in Hong Kong, and he was confident he could create a top financial magazine successfully in a short time! His confidence stemmed from understanding people's pursuit of wealth and curiosity, and he could use a big weapon to make the magazine a hit!
That big weapon was—the Rich List!
Xia Yu could imagine the huge stir a rigorous Rich List would create in Hong Kong, a place without specialized lists. This impact wouldn't be limited to a specific level but would spread throughout Hong Kong and even Southeast Asia, deeply influenced by Hong Kong.
Just as in the past, netizens were very interested in rankings of the rich and companies. Every time a ranking was released, it would become a hot topic, as if discussing it could bring them closer to those wealthy individuals.
Of course, to make the list more authoritative, it must be rigorous and withstand scrutiny to gain readers' trust.
Although creating a rigorous ranking list was challenging, Xia Yu was confident, given that Hong Kong was not as large as the U.S., with fewer enterprises and less information to gather comprehensively.
To create a top financial magazine, a good name was essential, and Xia Yu had already decided on one.
Many top terms representing modern commercial development had been used, such as "Fortune" and "Business."
However, another top term "Economy" was still available. Although used, "The Economist" gave an academic impression.
So, the term "Economy" was still usable and suitable for a top magazine. Xia Yu planned to use it as the magazine's name.
"Economy" magazine, modeled after "Fortune," was entirely feasible.
As for the magazine's positioning, it would focus on publishing research articles on economic issues. Starting from scratch, it wasn't feasible to cover everything at once, so there would be selective coverage.
Xia Yu planned to start with articles on finance and investment, gradually expanding into other related fields such as marketing, industry, and real estate once the magazine gained strength.
With a good name and general positioning, Xia Yu was determined to build another pillar for Jiu Ding Media Company!
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