章節 37: Chapter 37: Exposed?
The next day, **Jiuding Daily** released its latest data, and the bold number of 250,000 copies sold silenced the entire Hong Kong newspaper industry.
From today onward, **Jiuding Daily** had firmly established itself as the number one newspaper in Hong Kong, with sales significantly surpassing the second-place competitor.
The rapid rise of **Jiuding Daily** from being an acquired and revamped version of **Wenming Xinbao** to its current status was astonishing. Within just seven or eight days, **Jiuding Daily** seemed to appear out of nowhere, towering over all other newspapers and overwhelming them.
Afterward, Xia Yu heard from Li Bin that after **Jiuding Daily** announced its sales figures, Ma Chengkun, the owner of **Oriental Daily**, was so furious that he smashed his beloved antique teapot. Xia Yu merely smiled faintly and chose to ignore it.
In the following days, **Jiuding Daily** continued to maintain its performance, with average sales remaining around 250,000 copies. This disappointed competitors who were hoping for a decline in sales.
Of course, the rise of **Jiuding Daily** and its strong short-term performance also provided a dose of encouragement to smaller newspapers. Many began to learn from it—some by studying layout designs, some by spending heavily on soliciting novels, and some by hiring university professors and economic experts.
It must be said that **Jiuding Daily** had indeed injected vitality into the Hong Kong newspaper industry, like a catfish stirring up a school of fish, forcing other newspapers to strive to respond and adapt.
Notably, more and more people realized that with the presence of **Jiuding Daily**, the perceived value of **Oriental Daily** seemed to have decreased. This led to even greater pressure on **Oriental Daily**, with its daily sales dropping to 140,000 copies, down 30,000 from the 170,000 copies just ten days ago. This significant decline in sales put it far behind **Sing Tao Daily**, falling to around third place in Hong Kong. If not promptly addressed, it might even be surpassed by **Ming Pao**.
Xia Yu was internally alert about this situation. He had severely impacted **Oriental Daily**, and although he knew there would be some impact, he hadn't anticipated it would be so severe.
Xia Yu expressed his frustration, noting that he hadn't expected **Oriental Daily**'s users to be so disloyal, switching their allegiance so quickly. It was probably due to the short time since **Oriental Daily**'s rise, resulting in insufficient foundation and poorly cultivated user loyalty.
In contrast, **Xinbao**, which also focused on business and financial news, maintained a total sales figure of over 90,000 copies. Even under the impact of **Jiuding Daily**, its sales had only decreased by about 2,000 copies, indicating that **Xinbao** was well-managed and had high user loyalty.
Regardless, the sharp drop in **Oriental Daily**'s sales still pointed to **Jiuding Daily** as the source of the shift.
The grudge was deepening!
Xia Yu hoped that the Ma family wouldn't react excessively.
However, he needed to remain cautious. Unless there was a major event, it was better to keep a low profile for the time being. There was no need to continue announcing sales figures, as human nature was unpredictable. Such overt displays could easily provoke jealousy from other newspapers and damage one's reputation.
If employees leaked information, that was not Xia Yu's concern. After all, one was proactive and the other was passive; the difference was significant.
Moreover, Xia Yu did need to spread the news about **Jiuding Daily**'s sales to attract companies looking for advertising opportunities, thereby increasing advertising revenue.
Indeed, once **Jiuding Daily**'s sales stabilized, Xia Yu could confidently start accepting advertisements. Relying solely on newspaper sales wouldn't make significant profits; it barely covered company operations. To make substantial money, he needed to focus on advertising.
The price of advertising slots also reflected the newspaper's status, so Xia Yu needed to seize this opportunity.
After notifying Huang Wenxian, the head of the advertising department, to open up advertising slots, many companies eagerly flooded in with cash. They had long been eager to advertise in **Jiuding Daily**.
Previously, when **Jiuding Daily** was distributed for free, many companies had shown interest and prepared to take advantage of the opportunity. However, Xia Yu had explicitly prohibited advertising at that time, so Huang Wenxian had to explain this with regret to those companies.
Now that Xia Yu had finally given the go-ahead, Huang Wenxian was so excited he nearly jumped for joy, relieved not to have to spend every day delivering newspapers to the distribution department.
Furthermore, the advertising department had been unable to generate revenue for the company, making Huang Wenxian and his team feel a bit embarrassed. With the boss's permission and so many companies eager to advertise, they could finally start generating income, and it was a seller's market, making the job easier.
It was foreseeable that the advertising department's status within the company would rise significantly. Although this wasn't visible, it was clearly felt.
As the saying goes, no man doesn't wish to be big, strong, and tough.
Financial strength equals confidence and resilience!
To achieve these goals, Huang Wenxian vowed to sell advertising at a high price and generate more revenue for the company.
...
That morning, Xia Yu planned to visit the Kowloon Stock Exchange. Just as he left the company, several reporters with cameras and microphones rushed over. One reporter thrust a microphone toward Xia Yu and quickly asked, "Mr. Xia, have you made a million Hong Kong dollars in the stock market?"
Hearing this, Xia Yu frowned. How had this information leaked, and why were reporters already stopping him for interviews?
He originally intended to refuse to answer and leave immediately, but the question intrigued him. He wanted to understand the situation better so he could prepare for it.
Xia Yu did not answer the question but instead asked, "Which newspaper are you from?"
"Mr. Xia, we're from **Urban New Daily**. Could you answer this question?" the reporter quickly replied, then respectfully asked again.
The reporter didn't dare to underestimate Xia Yu, as everyone in the newspaper industry now knew that Xia Yu was the founder of **Jiuding Daily**, the top newspaper in Hong Kong—a newspaper tycoon.
In contrast, **Urban New Daily** was just a third-rate newspaper. Even its owner had to greet Xia Yu respectfully, so the reporter dared not make any disrespectful moves.
Moreover, the reporter admired the benefits and strength of **Jiuding Daily**. He might even consider switching to **Jiuding Daily** someday, so he couldn't afford to leave a bad impression on someone who could potentially become his future boss.
"This news is purely a rumor. Where did you hear it?" Xia Yu denied, refusing to acknowledge the claim. Without knowing the full situation, he wouldn't make any statements that could put him in a difficult position.
"But Mr. Xia, reports say that you not only recommended stocks but also bought them yourself, making a profit of a million. The report claims the information came from a staff member at HSBC Securities. Are you saying that HSBC's staff lied?" the reporter asked again, staring intently at Xia Yu.
The reporter then held up a newspaper and pointed to the relevant content for Xia Yu to see. Xia Yu immediately looked over.
**"Stock Guru Xia Yu Makes Millions in the Market!"**
The headline made Xia Yu frown. Looking at the newspaper's name, it was indeed a third-rate newspaper he had never heard of, relying on sensational headlines to attract attention.
"I did not make money in the stock market. This is a rumor," Xia Yu said calmly, directly stating that the report was false. People unaware of the situation might genuinely believe it.
"Please step aside. I have things to handle. Thank you!" Without waiting for the reporter's response, Xia Yu pushed him aside and headed back toward the company, not planning to go to the stock exchange immediately.
"Hey, Mr. Xia…" The reporter hurriedly chased after him, trying to continue asking questions.
At this moment, because the company was not far away, employees had already seen Xia Yu being stopped and quickly came to help him block the reporter.
Xia Yu returned to the company without looking back and instructed an employee, "Go get me a copy of **Urban Discovery Daily**."
"Got it, boss!" The employee hurriedly ran outside.
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