章節 14: Chapter 14: Reform
"Very well, it's a pleasure to meet all of you. Now that I've purchased 'Famous New Newspaper,' let me share my thoughts," Xia Yu said with a serious expression.
His cold gaze swept over the seven people, making them all unconsciously straighten their chests. Xia Yu was finally satisfied and nodded.
Clearing his throat, Xia Yu continued, "Before buying the newspaper, I did some research and discovered many issues with it. Otherwise, it wouldn't have fallen to the level of a third-rate newspaper."
Upon hearing Xia Yu's words, everyone present fell silent. Although the statement was harsh, the truth was undeniable, and they couldn't refute it.
"It's now time for reform. If we don't reform, we will eventually face extinction. Reform might give us a chance to survive. If you want to keep your jobs, you must help the newspaper thrive again!"
Hearing the new boss's words, the seven department heads felt a chill. They were well aware of the problem, but the previous two owners weren't good at managing the newspaper, and they didn't know how to handle it either. They had watched the newspaper decline with anxiety but felt powerless.
Now, it was up to the new boss, Xia Yu, to find a solution.
Liu Zhong and the others looked at Xia Yu with eager eyes, filled with hope.
They were all in their thirties or forties, serving as the pillars of their families. If they lost their jobs, their entire families would suffer!
"It seems you all understand the situation well," Xia Yu said with satisfaction.
"Since the newspaper is in my hands, I hope to present it with a brand-new face to the market. There are over 400 newspapers in Hong Kong. The landscape of the press is already set. To stand out quickly, we must come up with something unconventional."
"Right now, the name 'Famous New Newspaper' doesn't work. Although we were established before 'Newspaper,' now 'Newspaper' is a major paper, and there's also another large paper called 'Xinbao.' Our newspaper is like a knockoff."
"Achievements determine everything. No matter how much we explain that we were established before 'Newspaper,' it's just the futile struggle of the weak and will only provoke laughter."
"The name of the newspaper must be changed to something eye-catching. It doesn't matter if it's unusual, as long as it's memorable, that's half the battle won!"
Changing the name of the newspaper was the boss's right. However, the thought of 'Famous New Newspaper,' which had been used for so long, disappearing from now on made them feel a bit uncomfortable.
But the boss's reasoning was sound. With 'Newspaper' and 'Xinbao' pressuring from above, it was too difficult for 'Famous New Newspaper' to make a name for itself. Even if it did, it would only take away benefits from 'Newspaper.'
"So, boss, what will the new name of the newspaper be?" Liu Zhong couldn't help but ask.
"Authority is the foundation of a newspaper's survival. For the new newspaper to become the number one paper in Hong Kong and even gain global influence, it must grasp this point. If there's a word that can vividly describe this, it would be 'Supreme Authority'."
"However, I don't like 'Supreme Authority Daily.' The new newspaper will be called 'Jiu Ding Daily!'"
Xia Yu pondered for a moment, his sharp gaze sweeping over everyone as he spoke firmly.
"'Jiu Ding Daily'?"
"That's a good name. It encapsulates the newspaper's mission and is quite impressive, boss!"
"And according to what the boss said before, 'Jiu Ding Daily' is indeed unique. It stands out and should make a strong impression. The name is very good."
After Xia Yu finished speaking, everyone present mulled over the name, nodding in agreement. They recognized the significance of Xia Yu's choice.
However, with their acting skills, Xia Yu saw through their responses.
But that didn't matter; he was the boss, and what he said went.
Ignoring the pretense, Xia Yu continued, "Now I'll assign specific tasks. Please take note."
"Liu Zhong, go to the Industrial and Commercial Bureau tomorrow to re-register our newspaper. Change the name to 'Jiu Ding Media Company,' and rename the newspaper to 'Jiu Ding Daily.' After that, audit the previous accounts and give them to me. Also, prepare a plan, and recruit three more people for your finance department."
"Okay, boss!" Liu Zhong replied, his expression blank. He didn't ask why he needed to recruit three more people for tasks he could handle alone. His character was such that he wouldn't question; he would just diligently execute his tasks.
"Sun Xin, you need to quadruple your news department. Utilize your connections to recruit people who are truly talented. Understand?" Xia Yu addressed Sun Xin, the head of the News Department.
Sun Xin immediately straightened up and accepted the order with a smile. After all, the more subordinates he had, the greater his power, and many small tasks would no longer require his direct involvement.
As for the money, he believed that since the boss said to recruit people, there would be funds. He didn't need to question the boss about it. He understood that the boss only needed him to work diligently and didn't want any unnecessary questions. He wasn't about to make the boss unhappy.
Next, Xia Yu took out a set of blueprints from his bag and handed them to Zhao Cheng, the head of the Editing Department. "This is the new newspaper design I've created. Edit the content according to this framework. Review it first; I've marked specific requirements. If you don't understand anything, ask me."
Zhao Cheng quickly took the blueprints, opened them, and carefully reviewed them. As he looked more closely, his eyes widened in amazement. He occasionally glanced up at the composed Xia Yu, feeling increasingly impressed.
From his years of experience, Zhao Cheng found that the layout and framework designed by Xia Yu gave him a refreshing feeling. Compared to the current popular layouts, this design seemed outdated. The new design appeared more relaxing and visually appealing, leaving him in awe.
"Boss, the layout you designed is excellent. I believe the revamped 'Jiu Ding Daily' will definitely be well-received," Zhao Cheng said happily, while secretly flattering Xia Yu. However, he was genuinely convinced that the boss had real skills and wasn't just playing around.
At this moment, Zhao Cheng felt a sudden impulse. 'Famous New Newspaper,' no, 'Jiu Ding Daily,' still had the potential to rejuvenate.
Seeing Zhao Cheng's somewhat convinced expression, Xia Yu smiled and said nothing.
This layout was reminiscent of designs from Warner Bros. CEO memories, a popular format for the next decade. It had been market-tested, so it was no wonder it was stunning!
The other six people, seeing Zhao Cheng's reaction, felt a bit itchy and couldn't help but sneak a closer look at the blueprints.
Having worked for at least a decade, they quickly noticed some impressive aspects of the design. Each of them looked at Xia Yu with changed expressions.
"Boss, is our 'Jiu Ding Daily' focused on finance and novels?" Zhao Cheng hesitated but asked, as the design showed significant space allocated to finance and novels. Finance is a high-end topic that's hard to write about, and finding experts is challenging.
Similarly, novels are plentiful in Hong Kong, but the best martial arts novels are already collected by major newspapers, which raised his concerns.
"Yes, 'Jiu Ding Daily' will focus on finance and novels. We will comprehensively cover both elite intellectuals and the general public. I will handle the content to ensure it's as good as, if not better than, current financial experts and martial arts masters," Xia Yu said confidently with a smile.
He then took out a notebook and a stack of manuscripts from his bag, handing them to Zhao Cheng, indicating him to review them. He also glanced at the others, noticing their curiosity, and smiled, inviting them to look together.
Soon, everyone gathered around to read, leaving Xia Yu sitting with his legs crossed and a smile on his face.
"Bluewater Commercial... Jiusheng Commercial... Isn't this about the stock market incident a few days ago? It's so insightful…"
"Wait, there's a timeline... Oh my god... This timeline is right before Bluewater Commercial's stock plummeted? It perfectly analyzes all the trends. This is amazing. The person who wrote this must be a stock market guru!"
Hearing Zhao Cheng's exclamations, everyone was stunned and quickly examined the notes in detail. The more they looked, the more astonished they became, their faces reddening and breathing quickening. An outsider might have thought they were secretly examining a confidential paper!
"Boss, who wrote this? It's so insightful and perfectly predicted all the trends. If I had received this notebook earlier, I would have made a fortune!" Zhao Cheng asked with fiery eyes, with the others nodding in agreement, looking at Xia Yu with intense interest.
In Hong Kong, almost everyone knew about stock trading. Considering the recent events at Kowloon Exchange and then looking at the notebook, they believed the author of these notes was a top expert. They wished they could get close to this person, with Xia Yu being the only lead they had.
So, the seven of them looked at Xia Yu with eager anticipation.
Xia Yu casually said, "Look at the cover of the notebook. Isn't there a name there?"
Hearing Xia Yu's words, Zhao Cheng quickly closed the notebook, saw the two characters on it, initially didn't react, then suddenly looked up at Xia Yu and exclaimed, "Boss, it's you?"
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