章節 15: Public relations crisis
Tuesday 1:00 p.m.
At the headquarters of Columbia Records Beyoncé was sitting in a meeting room, in the middle of the discussion process about the promotion of the lead single from her album, the track "Crazy love" featuring Ace.
They were in a brainstorming process when suddenly her agent got up and turned on the television in the living room to the MTV channel. Everyone was seeing his actions, completely confused by his seemingly inexplicable actions. Until she saw all that reporting and the media's imagination running wild, what should have been a brainstorming session became a discussion of how to resolve this public relations crisis.
In the middle of this, her phone was ringing with missed calls from Jay Z.
They had very little time to decide their plan of action when they received news of the presence of reporters around the entire building. The first and most important step was definitely combining the versions to avoid different speeches between Beyoncé and Ace.
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After a call from Columbia Records staff, Arthur and José arrived at the building, they entered through an alternative entrance and headed towards the meeting room.
Arriving in the hallway he came across Jay z. At that moment, both Jay Z and Ace walked towards the center of the corridor where the meeting room door was. Jay Z's expression was definitely not happy and definitely no man would be happy with the media revealing a possible love triangle involving him.
"Son of a bitch boy, who do you think you are? Stay away from my wife you bastard! " As soon as the two were face to face, Jay z growled these words with hatred oozing through his words.
"Calm down old man, I've never done anything with Beyoncé and I don't even know she's your wife. "
José, who was behind Arthur, preferred not to give his opinion, he definitely didn't agree with Arthur regarding his stance talking to a rap superstar, but knowing his client as he did, he definitely wouldn't change his behavior.
Hearing Ace's words, he took a step towards him, trying to get closer, but as if preventing something from happening, the door to the meeting room opened from the inside, revealing Beyoncé's figure.
Causing him to stop at his location.
"You two, stop arguing now. We are in the middle of a crisis, so pray that no one outside has heard your conversation, otherwise we will have even more problems. "
The two immediately entered and sat on opposite chairs under the gaze of the people inside the room.
"Let's deal with the business matters first, then you three can sort it out among yourselves. " A member of Beyoncé's management team took the lead in speaking.
"The path we chose is to tell the reality of the facts to deal with the media, Ace and Beyoncé were celebrating their collaboration on the song "Crazy in Love" from Beyoncé's album. We will capitalize on the attention for the release of the album, we will also bring it forward to March 4th. The question of Ace's age was unknown to her, so in this you can give your own version Ace. Your relationship is purely commercial and as for the relationship between Jay Z and my client, the ideal would be to confirm its existence. We can decide the specific details of the situation, but we believe this is the best response for dealing with the media. In the end, this may even benefit us. "
" Impossible. " Jay Z was the first to express his opinion on the proposal, despite being without his agent Jay Z had a great deal of control over his own career and often ignored his manager's opinions. In the future, this would prove to be a wise decision on his part, since he would become a billionaire.
He was a very intelligent artist who had in mind where he wanted to go in the future and money was definitely one of his biggest focuses.
"If I assume this relationship at this current moment, my respect on the streets, which is a crucial part of a rapper's sales, is gone. I think it's better not to assume our relationship now. Right, Be? "
"I agree, I also don't think it's better for us to assume this relationship now. "
Just as one person's sentence surprised the other, the other's sentence brought an even greater surprise. She didn't expect this response from Jay Z who completely disregarded his feelings and he much less expected this response from the woman he saw as being naive.
Cutting off any possibility of him returning to the subject or changing his words, José, who was sitting next to Arthur, decided to speak.
" We actually really liked the proposal, but I would like to add a little detail when we talk about his collaboration it would be great if she said something about how they met and she instantly liked the song "Yeah" by Ace, it's not like it was any lie and would definitely make us even more willing to collaborate with the strategy. "
José, just like a good and experienced agent, acted and said exactly what would be ideal for his client's career at the same time that he took charge of any possible complaint that might arise, due to his desire to carry out marketing in this situation, in addition, it avoided friction in the client's relationship with anyone involved.
" Ok. In that case we will follow Ace's agent's suggestion, I hope you don't forget to mention Beyoncé's lack of knowledge about Arthur's true age, as a rapper this won't be a problem for him, feel free to formulate your version. About whether or not to start dating, I think you'd better talk to Jay Z, Beyoncé. It would be ideal, but we can find a way if that's not possible. We will announce everything in 1 hour in an interview with MTV. "
"No need, let's just be transparent, Jay Z and I really don't have anything, I don't want to lie to my fans. At the moment my only focus is the album. "
Her response stated that, whether now or in the future, the two would have nothing, otherwise if the two confirmed a relationship in the future having denied it would now completely destroy their public relations credibility and bring the matter up again. .
This change in her stance surprised everyone in the room, perhaps it was motivated by Jay Z's response or the recent fights between the two out of jealousy, regardless the focal point was the emergence of the unknown Ace who ended the relationship.
Everyone in the room knew about the affair between Beyoncé and Jay Z and apparently her statement was the same as a breakup, noticing the atmosphere in the room, everyone found some excuse involving the preparation for the interview that would be given shortly to leave the room. . Leaving at the end only the ex-couple of lovers.
No one knew what was discussed inside the room, but the atmosphere was definitely not the best when they left it.
Beyoncé and Arthur continued to prepare during this 1-hour period, ensuring that no disagreements occurred.
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