章節 261: A seed
For a small company, being sued by the court has a considerable impact, but soon the young boss learned that Gamestar Electronics had sued quite a few companies this time.
There were at least thirty to forty game companies that had copied their company's code, and Gamestar Electronics sued them all at once.
Moreover, they also hired a group of professional lawyers specializing in infringement, completely indifferent to money.
Obviously, Takayuki wanted to warn some unscrupulous people that if they wanted to scrape some benefits from him, they should be prepared for his fierce counterattack, even if it meant paying a terrible price.
But whether Gamestar Electronics could bear this price was another question.
"A Japanese company, just a newly risen company, wants to use both low-price loss-making strategies and legal weapons to fight. They are clearly a bit arrogant. Let's just hold out against them. Although we will suffer some losses, if we can bankrupt this big company, then we are also victorious!"
After a day of shock, the bosses of more than a dozen game companies calmed down.
Takayuki's attack was fierce, and it did make them panic at first.
But after thinking for a while, they felt that it might not be so bad after all.
No one knew exactly how much money Gamestar Electronics made, and these small companies didn't have proper statistical channels. But in their view, Gamestar Electronics shouldn't have made much money. After all, they still needed to invest a lot of funds. If they invested most of their liquidity in selling games at a loss and fighting lawsuits, it would obviously be a losing behavior.
This dual-line approach was not cost-effective.
So these dozen or so small companies gradually became more confident.
A few days later, they immediately started selling their game products for four dollars each. Four dollars was their profit line, any lower would mean a loss. Sell off all these games first, then they would invest a little bit more money to develop new games without copying Gamestar Electronics' code anymore.
This would increase development costs a bit, but in the current mature gaming industry, it wasn't a problem anymore.
Finally, new games could be sold for about five dollars, and they could still compete with Gamestar Electronics.
They believed that the games sold by Gamestar Electronics must be sold at a loss, otherwise the games shouldn't be so cheap.
As long as they hold out for this period, the future will be bright.
At this time, Yukihito Hayakawa also learned of this news.
When he heard about Gamestar Electronics' series of operations, he was also shocked.
Too risky.
This kind of operation carried great risks, and one small mistake could lead to the company's ruin.
But at the same time, he admired Takayuki.
He was a person willing to defend an industry.
The impact of those junk games on them was the greatest, causing the sales of their PN2 game console, which had just been released, to plummet.
The PN1 game console was even worse.
Originally, he planned to announce their first handheld console recently, but had to shelve it temporarily because of this incident, to cut losses in time.
Otherwise, they might incur huge promotion costs, but still couldn't resist the spreading ability of those cheap junk games.
Cheap junk games were like viruses, and Takayuki was like an antivirus expert now, paying a 'price' to kill these viruses.
But after careful consideration and analysis by several professional researchers around him, they found that Gamestar Electronics' FC sales might not be at a loss, and might even be profitable.
Several dozen data analysts integrated all the sales information of Gamestar Electronics' FC in Japan, only to find that Gamestar Electronics still had a terrifying inventory of FC game consoles and games.
Dumping all these inventories to the United States would actually save costs and increase revenue.
Of course, only large companies like SuRui Electronics could afford this kind of data analysis.
American companies like Morgan Group could also do it, but they hadn't paid attention to Takayuki until now.
When he saw these data laid out, Yukihito Hayakawa finally realized.
This guy had bigger ambitions and plans. Releasing so many inventories could save costs, and the money earned might not even need to flow back. It could all be used to fight lawsuits, completing the entire cycle.
Expanding the market on one hand, and gradually eliminating those 'viruses' on the other.
Yukihito Hayakawa felt a surge of enthusiasm when he saw this data.
Takayuki hadn't paid any price at all, but he could still profit from it.
The benefit was letting the vast number of players know that their games were high-quality, and buying their games in the future wouldn't be wrong.
Once this kind of thinking formed, other game companies would have no way to compete.
After investigating all this, Yukihito Hayakawa didn't hesitate for a moment.
Gamestar Electronics had a huge inventory, didn't they?
The PN1 game console also had a considerable inventory. He could also lower the price of the game console, as well as the games themselves. Of course, the game quality might not be as good as Gamestar Electronics', but perhaps he could take the opportunity to drink a bowl of fragrant and delicious soup.
So in November, SuRui Electronics also lowered the price of their PN1 game console, and the games logged on it were also reduced to five dollars each.
And they were a big company. What Takayuki could do, they could do too. Even if they suffered a little loss, it was better than the sharp drop in sales they had before.
...
The strategies between Gamestar Electronics, SuRui Electronics, and many other copying companies were basically commercial behaviors.
In business competition, the biggest beneficiaries were actually the players.
They could play cheaper games and experience the joy of gaming.
In an American household, a child happily opened the FC game console and plugged in a cartridge that could be bought with pocket money, playing a game called "Donkey Kong".
Beside the TV, another game console had been lying there for a long time, with even a layer of dust on it, and some cheap junk game cartridges scattered around.
Before, these children had been disappointed by the cheap junk games, making them think that electronic games were like that.
But in just a few months, the FC games from Gamestar Electronics allowed them to experience the fun of gaming again.
It turns out that games can be really fun, and what they had played before was simply indescribable, uncomfortable. A seed from Gamestar Electronics quietly planted in their young hearts and had already sprouted.
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