章節 196: Consumer exhibition
This year's Consumer Electronics Show in Las Vegas, USA, will be held from January 11th to 15th.
This is an exhibition that almost all companies in the electronics and technology fields cannot ignore.
Regardless of size, any company with a bit of reputation has at least once exhibited products at this show.
This is also the world's most influential and extensive electronics exhibition. Since its inception in 1967, it coincides with the intense confrontation between two superpowers.
You can find any electronic product here, including small items like sockets and plugs.
There are only a few days left before the official exhibition.
Some large companies have already started setting up and arranging the venue in advance.
As for companies like Gamestar Entertainment, which can only buy a small piece of advertising space, it's enough to hire people to set up in the last two or three days.
To have a sufficiently large booth at CES, it's not just about having money.
You also need a certain level of fame and influence. Of course, if you're willing to spend ten times the money, that's also fine, after all, the organizers won't let the money slip away.
But that's completely unnecessary.
Like Suirui Electronics, a well-established international electronic giant, their booth is naturally one of the largest.
There's also Morgan, the company behind the world's computer system. Their DOS3000 is currently the most popular computer system, similar to Takayuki's WIN2000 from his previous life.
Just by selling this system, their company's annual revenue can exceed tens of billions of dollars.
At the same time, there are several other electronic industry giants with a status similar to Suirui Electronics.
They are also companies that span multiple fields and have a large user base. In the exhibition, these companies are the most dazzling stars.
Then there are some medium and small-sized companies, as well as some start-ups' exhibition areas.
Because Gamestar Entertainment itself does not have much influence in the United States, they are directly mixed in with the exhibition areas of some start-ups.
Takayuki deliberately went to see his own booth, which was somewhat secluded, just fifty meters away from the entrance.
If no one was bored or deliberately walked in this direction, it would be difficult to notice the products exhibited here.
To truly gain influence, it obviously requires some effort.
Takayuki calmly pondered, thinking about how to showcase himself well in the future.
Meanwhile, at Suirui Electronics' branch in the United States, Eden, who was almost the actual controller, was negotiating with some people about the upcoming international consumer electronics exhibition.
An employee was holding a document and said, "This year, we plan to announce a total of seventeen products. Among them, there are eleven household consumer electronic products that can be promoted within the next two years, and the remaining six are planned for the next five to six years."
In front of Eden, there was also a document.
It detailed the products to be exhibited this year.
Among them were household televisions manufactured using the latest ultra-thin technology, which were new types of televisions that could be mounted on walls.
Many companies are striving in this direction, and Suirui Electronics is a leader.
There were also personal mobile phones, which already had some basic smart functions.
Such as camera functions, built-in small games, and the ability to connect to the wireless internet to browse web pages.
Among them, there were also several electronic gaming machines that had been popular in Japan in recent years, as well as a few excellent gaming products from Suirui Electronics.
However, this gaming machine was not the previous PN gaming machine, but a brand-new gaming machine with a 32-bit chip.
Its gaming machine had a brand-new 3D graphics effect function, but real 3D games had not appeared yet because without Takayuki's guidance, they were not sure what kind of 3D games would be successful, so they could only make a game similar to creating a 3D character on a flat map.
This game was called "Sun Knight 3D," very straightforward and easy to understand. This was more like a game demonstration than a real game, allowing ordinary Americans to see the product of cutting-edge technology and generating some interest in the product.
The employee in front of Eden continued to report, "According to the previous plan, televisions and mobile phones will be the main focus of our promotion this time, followed by personal laptops."
"Just a moment." Eden suddenly interrupted the employee's report.
"Boss, is there a problem?"
Eden held the document in front of him and then opened it to show the other senior executives present. "This time, let's change our strategy and focus our promotion on this product."
As the various executives of Suirui Electronics looked at it, the product Eden said he wanted to focus on promoting was the newly developed 32-bit electronic gaming machine.
Everyone was a bit puzzled.
"Eden, why promote this gaming machine? The overall market size of gaming machines is only a few hundred thousand users now, but the user base of televisions, household laptops, and personal mobile phones has already exceeded tens of millions. Why should we give up these users?"
Eden pointed to the gaming machine on the paper and said, "Don't forget, the International Consumer Electronics Show is an occasion to promote new technology. We have better channels to promote household televisions, household computers, and mobile phones, but electronic gaming machines are a brand-new product in the United States. Even though the user base is not large now, the future is promising, isn't it?"
People felt that Eden seemed to have some reasoning.
But it was obvious that Eden's choice was somewhat radical.
They were a large company, and all promotional activities needed to be accountable to many shareholders. A senior executive from another shareholder raised his hand and said, "But promoting electronic games now is still somewhat risky. We should maximize our profits."
At this point, another senior executive voiced opposition, "Eden's approach does make some sense. Announcing some new technological products at the International Consumer Electronics Show can greatly enhance the overall image of our company, which is more worthy of attention than short-term profits."
"I don't think it's appropriate..."
"I think..."
Several senior executives began to discuss, and for a while, they were unable to persuade the opposing side.
Eden patiently waited for them to discuss, and after about ten minutes, he finally spoke up, "Now, I am in charge here, and I unilaterally decide to strengthen the promotion of the electronic gaming machine. Do you have any objections?"
The people who were originally discussing heatedly suddenly quieted down when they heard Eden's firm words.
Eden was indeed the actual controller of Suirui Electronics in the United States now. The previous half-hearted guy was driven off the stage due to his incompetence and some behind-the-scenes actions by Eden. Now, Eden could truly make decisions for the company.
And if he insisted on doing something, the senior executives present really couldn't stop him.
However, Eden's behavior also meant that he would be fully responsible for his decisions in the future. Once there was a mistake, he would bear the greatest responsibility.
Naturally, everyone no longer wanted to touch Eden's mold. They all fell silent, anyway, with someone tall to rely on, they didn't particularly care anymore.
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