章節 35: Who Should Have a Headache?
The TV series is still playing. In the TV series, Warrick has already started to cause trouble because of his gambling, and Gleason's investigation ended with discovering a workshop that was mainly engaged in models. When they came out to make a deal with the Ecstasy Party, the detection of the three cases encountered problems of different levels, and there were twists and turns in the plot, which made Bruce watch it with more relish.
But the crowd around him had already started whispering. Bruce wasn't surprised: TV shows weren't movies, and these people weren't here to enjoy blockbuster films. What they are communicating is the value of this TV series.
Compared with people like himself who don't worry about other things, their lives are tiring.
"May I ask which company produced this TV series? In terms of overseas screening rights, does ABC restrict simultaneous broadcasting in regions outside the United States?"
On the side, another person asked. Bruce recognized that it was the buyer of CTV in Canada. As a close neighbor of the United States, Canada buys most American TV series, and many TV series are synchronized with the time of the United States. They are now also making direct offers.
The overseas broadcasting rights are purchased directly from the producers, not through ABC. Enigma has its funds as a supplement, so even if the funds for the first broadcast rights are sold slightly lower, it can still be made up. This is excellent news for Enigma.
"Gentlemen, please finish watching before you talk, okay?" Richard could only smile wryly at this: Could he still tell others that this TV series has actually been rejected internally?
"It's enough to watch half an episode of a good TV series. There is no need to watch all of them." The film buyer sat down again with a bit of dissatisfaction, "If you can't make the decision, please notify the one who can make the decision. I hope this deal can be concluded as soon as possible."
If Michael Eisner denied the TV series, who dares to call the shots and sell the ads out? Richard nodded with a wry smile. But in his heart, he scolded Eisner thousands of times for making this decision because it made him look bad.
On the screen, more than half of the plot of the TV series has passed. And the development of several cases made people feel a little surprised. And with the final epilogue, some were pushed to the first part.
Rick Warren was suspended, the murder case was not solved, the culprit in the Ecstasy party case was released, and the new police detective died just like that!
"Is this woman really dead like this?"
Even after the first episode of the TV series was finished, people's discussion still didn't stop. The feeling that this TV show brings to people is quite different. Multiple protagonists and professional ways to solve the case go hand in hand without losing the intersection. The final result is the case is not solved, and some people suspected to be important characters in the plot are shot to death. It directly put this TV series at a higher level.
"This is called a TV series." Someone next to him exclaimed.
Yes, this is called a TV series: family crises, work troubles, psychological problems, romantic encounters, justice, and some tragic shades - all possible parts of a person's life have appeared, and this is called satisfying TV series.
"Now, the TV series is over." Watching the screen go black, some advertisers turned their heads away again, "We want to know further information about this TV series." For the viewers, it definitely has a fatal attraction. Think about the Simpson case last year, and the work of the forensic department was just made known to the public. A TV series closely following this theme will undoubtedly become a hit!
After the screening was completed, someone started talking in the hall outside. Bruce looked up, and he saw that there seemed to be several of his peers. It's not very accurate to say that they are colleagues. He studies movies, and they work on TV dramas. What they do is also a review of TV dramas. Advertisers consult these professional reviewers. They want to know from the reviewers what the prospects of this TV series are so that they can determine how to invest.
"It's not just for the golden audience. Have you seen all kinds of advanced equipment and human anatomy in the TV drama? These pictures are also quite attractive to young people. Young people will not say anything to such TV dramas. No, the equipment and dissection footage is enough to keep them engaged." They're still talking, and Bruce listens with enthusiasm. He knew that these discussions were the work of TV drama critics.
The rating statistics of American TV dramas have quite professional estimators and reviewers. They will divide the TV series into 26 modules and then analyze in detail: how much of a TV series may occupy the viewing ratio of each module. Compared with directly predicting whether a TV series will be popular, such evaluations are professional and accurate enough, and their words often have significant influence.
Of course, they didn't say that this TV series is TV-PG14 that under 14 years old will be banned from watching - but what does it matter? Those under 14 do not make money, their purchasing power is limited, and the advertisements are not for them.
On such an occasion, professional evaluators are indispensable. Did these people come here spontaneously to help advertisers buy movies, or were they entrusted by someone to come here to promote TV dramas?
No matter which one it is, the key is that the advertisers here have already believed it, which is enough. "This TV series should have good ratings. If it works well, it can reach more than 10 million viewers. It may be even higher if the time slot is suitable and the arrangement is proper. This is part of a very successful TV series, absolutely successful!"
The commenter's words turned the eyes of the advertisers around them. Ratings of more than 10 million? That is the top ten level in the United States! For a TV series of this level, if you think about it, you know how big the return on investment is if you can meet such a new drama and arrange the time of your advertisement well enough to leave a deep enough impression on people, their advertisements and their products, which is quite a high income.
"I'll say it again. I'm going to advertise during the time of this TV show. I hope it's decided now. I've thought it through very well." The fat Mr. Brown stood again and said, "Now, we can sign the contract. I have more than one advertisement in my hand. The only thing I need to consider now is to buy a few minutes."
"Okay, I can record your investment intention first. For investment matters, we will have specialized personnel contact you..."
In his heart, Richard had already scolded the company's upper management all over. Why is it he who has to suffer the consequences? These big advertisers hold more than one or two advertisements in their hands, and the time they invest is not just in one promotion at night but a lot of them. And they are the TV station's most prominent benefactors. Such people should never be offended. However, he has no right to agree to their request, so how can he not offend others?
"You have repeatedly rejected our application to sign the contract immediately. Are you trying to increase the price in this way?" Richard's response has already aroused wrong guesses among the crowd, "We have always been partners of ABC; we have placed enough advertisements on ABC. Even if others want to increase the price, it is not too much to reserve an advertisement share for us. ABC has changed a new boss. Do you want to give up even the previous partners?"
"Even if you want to increase the price of the TV series, at least give us accurate information, tell us who to contact, and possibly get the ownership of the TV series advertisement. You refuse to disclose what the conditions are. Do you think our company is not qualified to invest in advertising in ABC?"
"My company has more than one client, and it needs more than one piece of advertisement. If this piece of the advertisement were to affect our cooperation, is it worth it?"
"I'm not Advertiser, and I just want to buy the overseas broadcast rights of this TV series. Can ABC tell me which production company produced this TV series? Why are you keeping things such a mystery?
All kinds of advertisers, threatening, reasoning, and aggressive, tried to get a more precise answer from Richard. This TV series is good and has investment prospects. That alone is enough to excite them, but Richard's attitude of refusing to sign a contract with others has instead aroused the curiosity of the advertisers.
And among the crowd, Richard was about to lose his grasp: he didn't dare to reveal any information to others, But the more he refused to disclose, the more anxious others would ask.
Bruce watched all this with great interest: he could see that Richard's face had become extremely embarrassed. If further information is revealed, some people here will directly question ABC's IQ.
"Gentlemen, I am very sure this TV series cannot be sold to you for advertising or overseas broadcasting rights, not because ABC despises you. There are deeper reasons for this. I hope you can understand." With the attitude of these people, Bruce walked over, loudly stopped the crowd's noise, stood in front of the crowd with a smile, pressed his hands down to signal people to be quiet, and said good things for ABC.
However, his identity and his smile made Richard suddenly feel cold.
"Dear Richard," Bruce reassured everyone, then turned his head and said to Richard, "Please tell Mr. Eisner that I think this TV series is quite desirable. And you should also think about it; is the internal veto resolution too hasty?" After saying this, Bruce turned around and walked outside, leaving behind an even more embarrassing expression for Richard and a horrific expression for the crowd.
Since Richard refused to admit that ABC was a fool, why not help him explain things? He has always been a good person who likes to help others.
Now, let ABC have a headache. Proving that you are not an idiot is quite tricky.
*****
You can read advanced chapters on my Patreon account: https://www.patreon.com/Sayonara816
創作者的想法 
Sayonara816
Sayonara816 If found any issues, please let me know. I will update the chapter.
每周推薦票狀態
-- 推薦票
榜單 
-- 推薦票