章節 292: Chapter 292 Coca Cola Marketing Strategy

  Being overtaken by Pepsi, which they considered a copycat, is hard for everyone at Coca Cola to accept, especially since last month, Pepsi was still begging Coca Cola to acquire them.

  The president pointed to the Pepsi bottles on the table.

  "They've changed their packaging and sales strategy. The products are here, so let's study them carefully and find a way to respond."

  A senior executive picked up a bottle of Pepsi.

  "The packaging is no different from ours, and the bottle shape is the same. They just changed the bottle cap design and added a lottery activity~~pop."

  As he spoke, he gently pulled the ring, and the bottle opened easily.

  Admittedly, this easy open feature is quite pleasant.

  Then he noticed a line of small text under the cap.

  "Reward: $1."

  "Wow, I won a dollar," the executive said excitedly, showing off the cap to his colleague.