"Can the Battle.net Platform Make Money Back in the Future?"
I don't know when some articles with a similar title appeared on the Internet.
Some of these people are so-called economists.
When the traffic on the Battle.net platform surged rapidly, these people set their sights on this brand-new gaming platform.
Game console users are real, if you want to become a game console user, you must at least become a game console buyer first, and at the same time you have to buy another game.
However, the Battle.net platform on the PC platform does not have any download thresholds. As long as you have a network, you can download and play games on it.
Then the number of simultaneous online users recorded on the Battle.net platform seems a bit inflated to these people.
When the Internet bubble caused by YOO last year caused the collective share price of Internet companies to slash in half, many people talked about the degree of Internet discoloration, and they all stayed away from the Internet.
Now they find that the original stable and steady Youxing Electronic Entertainment seems to have suddenly developed an Internet model.
This is really confusing.
They are now actively engaged in the things that others shun the most.
According to the estimates of these so-called economists, Yuxing Electronic Entertainment spent at least more than 10 million US dollars to attract these free players.
All these tens of millions of dollars were directly invested, and economists at this time felt that this was a waste of water.
But Yuxing Electronic Entertainment ignored these, and they continued to add servers to the Battle.net platform, while adding more service windows and strengthening the creative workshop.
During the free week, the workshop filled the entire page with various mods.
The player's imagination and creativity are completely released at this moment.
It's a feeling of freedom.
Freedom is, at times, a powerful attraction.
While few of these mods are really interesting, it doesn't matter to those who like to create.
Out of curiosity, an unknown player used simple tools to create a model of a counter-strike firearm.
Just a model, it was downloaded thousands of times a day after he submitted it.
At the same time, there are a lot of comments under the mods I made, most of which are praising the good-looking firearm model, and I like the argument of this brand-new model.
And the players who made this firearm mod experienced a sense of accomplishment that they had never had before.
This feeling of being praised and liked by others is completely different from the feeling of playing a game to clear a level.
This also inspired the creativity of such players. He started to create all kinds of mods crazily, hoping that more people would like the things they made.
This also began to slowly form a positive effect.
Kazumi, Aiko and Yinjiang should be regarded as one of the biggest beneficiaries of this creative workshop mode.
Because of Hemei's whim, he threw the farm defense battle gameplay made by the three of them into the Counter-Strike game.
Moreover, the time for Hemei's submission is very early. It is regarded as the earliest batch of counter-strike modules and has received more attention.
Players quickly gave high praise to the counter-strike farm defense mod made by Hemei.
Then they noticed that there was a game with the same name on the Battle.net platform, and the price was not expensive. It was only 1,000 yen, or ten dollars. Children could afford it with a little savings, so they bought it without hesitation. In this game, I plan to play this more complete farm defense battle.
In the short free time of Counter-Strike, the sales of Farm Defense has surged again. The game that had only sold tens of thousands in a short period of time quickly reached the sales volume of 100,000.
100,000 sales, minus 30% of the platform, that is to say, about $700,000 of income fell into the pockets of the three girls in a very short period of time.
The three girls were simply pleasantly surprised.
At this time, Yon-chan, who often bickered with Kazumei, couldn't say anything at this time, and she was arrogant with the beautiful girl for a long time.
And the time soon came to a week after the limited time free.
Before this, many experts on the Internet believed that once the free period ended, the number of users would decrease rapidly. After all, there were still a few Internet users willing to pay, especially after they experienced free content, they would never pay for it easily. It's like watching a free movie.
Even if this film and television drama is very classic, people will only think about downloading the pirated version and continue to appreciate it, and there are still a few people who buy the genuine version.
But reality hit them hard in the face.
When the one-week free time ended, the number of concurrent players of several limited-time free games did drop, but it did not cut in half as they expected, but maintained a high position.
After the free period, the number of concurrent online users of Counter-Strike can still maintain a scale of 700,000 users. This may be because the sales volume of Counter-Strike itself is very high, so it is normal to maintain this data.
The same goes for several other games.
But this proves that the number of simultaneous online players is real.
If you can stay online at the same time, the number of users will definitely exceed ten times.
This time let some previously ridiculed economic experts a little breathless.
what happened?
How come the judgment of one's own rich experience is useless on the Battle.net platform?
Why don't many of these people go back and experience free games?
In this regard, Zhu Yuxing only felt that these guys were really boring.
They have no spare time to study what they are doing. After all, they have certain limitations in this era, so it is not very clear that free is the most expensive sentence.
Free is like a stepping stone. By telling players for free, only genuine players, even players who play genuine games for free, can experience the most complete creative workshop experience.
It is true that mods can also be spread in the form of pirated copies, but the creative workshop of the Battle.net platform has been set up very well by Zhuyouxing from the very beginning, and the experience is very good, which means that no one is willing to give up good genuine creative work. Workshop experience.
And the price of games like Counter-Strike and StarCraft is not particularly expensive. In order to promote e-sports, games such as Counter-Strike and StarCraft have also experienced several rounds of permanent price reductions.
In this way, no one is willing to give up such a genuine game with a good experience.
And all of this is actually only a subsidiary product.
The original purpose of Zhu Yuxing was to dig out more people interested in game development through modding.
Now, according to the feedback from the creative workshops of several games, some players have begun to become interested in the development of video games themselves because of the attention they have received in the creative workshops. Among them, there are many people who are quite talented in game development. Star did not hesitate to extend an olive branch to these people and invited them to develop games on the Battle.net platform, and they would provide a full set of development tools such as engines. Before the revenue did not exceed one million US dollars, Yuxing Electronic Entertainment even They won't charge them a penny, just to encourage them to take root on the Battle.net platform and bind them deeply.