Chương 424: Splurge money
This marks a new era of competition.
SuRui Electronics, backed by the popular internet portal Yoo, joins forces to combat Morgan Group and Gamestar Entertainment.
Both sides are unwilling to yield, whether in social media discourse or in publicity.
With the complete exposure of the new handheld's performance, Soichiro Hayakawa clearly has more preparation time on his side.
Upon seeing the appearance of Gamestar Entertainment's new handheld, he realized that the dual joysticks and touchscreen would likely be the highlight of Gamestar Entertainment's new release.
However, their own new handheld lacks this feature.
But what SuRui Electronics is not lacking in is top-notch technical development talent.
If the feature is absent, it can be achieved through peripherals, and then patched into the existing system.
Dual joysticks are straightforward and can be achieved through external interfaces, so there shouldn't be any compatibility issues.
But the touchscreen is a bit tricky. Unless they completely overturn their previous development plans, it's really difficult to implement touch through peripherals.
However, the new handheld has been in production for some time now, prepared for launch. Suddenly proposing modifications now would likely result in losses of several billion dollars, which shareholders would never approve.
However, SuRui Electronics is never short of ingenious minds.
Their engineers suddenly had a brilliant idea: since we can't change the main screen to a touchscreen, why don't we add a completely new internally powered touchscreen as a secondary screen for the gaming console?
While this may seem a bit forced, it is also a way to achieve touchscreen functionality. And if Gamestar Entertainment has any ideas for touchscreen games, they can just as easily imitate them.
This move is quite powerful. After the announcement of the new peripheral, Gamestar Entertainment seemed somewhat stunned.
Why does SuRui Electronics suddenly seem to be moving in Nintendo's direction?
Previously, they had planned to introduce a secondary screen for gaming, but ultimately abandoned the plan because they felt that dual screens were not suitable for future gaming compatibility and portability.
Innovation should not be pursued for its own sake, but rather to better serve the development of games themselves.
The success of the NDS series was not built on third-party games but rather on excellent NDS games produced entirely by Nintendo's own top-tier game developers.
If Nintendo hadn't had so many top-tier game developers, the NDS era would probably have been a disaster for them.
It's unexpected that their discarded idea would become SuRui Electronics' solution to the problem.
Implementing touch functionality through peripherals, SuRui Electronics really knows how to surprise.
But whether this will succeed remains to be seen. After all, peripherals are not the main body of the gaming console.
This is also a contingency plan for SuRui Electronics. In any case, they cannot afford to lag too far behind Gamestar Entertainment in terms of functionality, otherwise they may once again fail to catch up with Gamestar Entertainment's pace.
This time, Soichiro Hayakawa clearly has ambitions.
For a while, advertising space in many countries including the United States and Japan is almost completely dominated by these few companies. It is estimated that each company's promotional expenses will exceed tens of millions of dollars.
In any case, tens of billions of dollars in development costs have been invested. What's a little more in promotional costs?
This is a real head-on confrontation. Gamestar Entertainment has no secret weapons to hide, relying entirely on the games they are currently developing to consolidate their position.
As a challenger challenging Gamestar Entertainment's position once again, SuRui Electronics also has its own strong advantages.
The sudden arrival of multiple high-quality game studios, coupled with self-developed high-quality games, is impressive no matter how you look at it.
Thus, the year 2001 ends in a fierce competition, and the new year quietly arrives.
However, this does not mean that the competition will diminish in 2002. On the contrary, the competition has become even more intense.
Gamestar Entertainment needs to consolidate its position, so it must produce electronic games that are sincere enough. SuRui Electronics, as a challenger, is also exerting its utmost effort.
At the same time, SuRui Electronics continues to vigorously promote its own high-definition format standard.
And in the new year, the main battlefield is naturally the latest International Consumer Electronics Show.
This time, several companies have bought up tens of thousands of square meters of space for promotion.
Gamestar Entertainment, SuRui Electronics, Yoo, Morgan Group.
These four companies together have bought nearly 70,000 square meters of exhibition area this year. To buy such a large area, it is simply extravagant.
The organizers of the exhibition treat these four companies as gods this year.
They are practically beaming with joy.
Previously, about twenty to thirty percent of the exhibition area at the Consumer Electronics Show each year remained unused.
As the world's largest electronics exhibition event, the exhibition area exceeds two hundred thousand square meters each year.
But this year, several companies directly purchased seventy thousand square meters of promotional space for the year. How could they not be pleased?
Gamestar Entertainment and Morgan Group jointly bought one of the venues for the exhibition. Then, before the exhibition opened, they simply closed the doors. The workers who set up the venue stayed inside, with generous compensation to keep them from revealing any information until the venue opened.
For this promotion, the bosses of the four companies all personally attended, which is enough to show their importance to this promotion.
Soichiro Hayakawa and Lorenzo, CEO of Morgan Group, also simply stayed inside the venue and did not come out, with a mysterious look that left people wondering what was happening inside.
On the other hand, SuRui Electronics and Yoo didn't have much to hide in their venue setup, or they didn't initially think about hiding anything.
When they saw that Gamestar Entertainment's venue was closed off, they became a bit curious and wanted to know what was happening inside.
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